Gary Foo Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Developed, managed and executing marketing strategies and activities for Epsom College both locally and regionally to drive awareness, generate interest and enquiries from families that ultimately leads to enrolment. With a 2 year launch delay previously, rebuilding the brand trust was the toughest challenge, coupled with a highly competitive segment where average fees are 50-70% lower, Epsom College launched on time on target with first year enrolment better than projection and still growing.

Kuala Lumpur, Malaysia

Managing overall business operation and profitability of WWMC, a young, dynamic, and mobile team of creative professionals offering a holistic blend of creative solutions in marketing communications, including ATL, BTL, retail, activation, new media, mobile, web and environmental design solutions. Primarily responsible for business development, brand building, strategic planning and oversee successful campaign execution for Clients

Phnom Penh, Cambodia

Primarily oversee corporate and marketing communication, marketing program development, branding, event activation, consumer research, and telemarketing. Managing an annual budget of USD$5million and leading a team of 6 direct reports who are responsible for the roll-out of targeted activities, including planning, competitive assessment for strategic and tactical program development, and execution of campaigns nationwide. Ultimately improving brand health and position to be a clear #3 player (up from 4th) in a highly competitive segment of 11 telco companies.

Kuala Lumpur, Malaysia

Developed and managed retail activation programs for clients GlaxoSmithKlien (Horlicks and Ribena) and Procter & Gamble (Pantene, Pringles, Oral B) at modern trade level and ensuring its brand communication ideas are translated seamlessly onto the retail level. Responsible for ensuring delivery of productive and efficient retail execution results, monitoring competitive activities at the retail space, managing campaign budgets whilst ensuring agency billing targets are met.

Kuala Lumpur, Malaysia

Managed the KFC brand, one of Malaysia’s top 10 advertisers, and helping KFC to develop and execute campaigns to deliver Beat-Year-Ago sales results year on year for 3 consecutive years with campaign works which were also creatively recognized internationally at award shows such as Cannes, Adfest and Asian Brand Effectiveness Award.

Kuala Lumpur, Malaysia

Part of the pioneer team to set-up Result McCann (known as Momentum today), a new activation department of McCann WorldGroup, we were tasked with building the experiential clientele portfolio for the group as the advertising trend started to shift from the conventional above-the-line campaign approach to a more experiential and dynamic through-the-line approach. Worked with Japan Tobacco International (JTI) to activate its young adult segment for Salem and also taking Nestle brands and businesses on-ground at the retail level.

Kuala Lumpur, Malaysia

Worked on the brand transformation of Maxis from Binariang and subsequently seeing it grow into Malaysia’s leader in mobile telecommunication services. Managed regional TVC campaigns for Reckitt Benckiser's Dettol brand covering 5 countries and responsible for day-to-day executional work, ensuring smooth inter-departmental work flow, weekly status reporting, competitive analysis and reporting. Excellent performance was rewarded with a consistent upward progression from Account Executive to Account Manager within a relatively short time and recognized for Best Suit Award.