Gary Foo

Gary Foo Email and Phone Number

Head of Growth – New Channel and Ecosystem Partnership @ Boost
Kuala Lumpur, MY
Gary Foo's Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Gary Foo's Contact Details

Gary Foo work email

Gary Foo personal email

About Gary Foo

A confident, creative and experienced marketing professional with more than 15 years of experience in branding, advertising and communications; and have worked with international award winning agencies, winning awards along the way and managed brands for blue-chip companies across a variety of product and service categories. Possess holistic background with exceptional work ethic and commitment to organizational objectives in a highly competitive and fast moving marketplace. A proactive manager, team builder and tactical planner with the ability to tackle challenges head-on and execute sound decisions while directing campaigns.

Gary Foo's Current Company Details
Boost

Boost

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Head of Growth – New Channel and Ecosystem Partnership
Kuala Lumpur, MY
Website:
myboost.com.my
Employees:
782
Gary Foo Work Experience Details
  • Boost
    Head Of Growth – New Channel And Ecosystem Partnership
    Boost
    Kuala Lumpur, My
  • Boost
    Head Of Sales And Merchant Marketing
    Boost Jun 2018 - Present
    Kuala Lumpur, Malaysia
  • Airasia
    Regional Partnership Ancillary Marketing
    Airasia Nov 2017 - May 2018
    Kuala Lumpur, Malaysia
  • Airasia
    Head Of Strategic Marketing - Group Duty Free & Merchandise
    Airasia Aug 2015 - Nov 2017
    Kuala Lumpur, Malaysia
  • Educ8 Group
    Marketing Consultant
    Educ8 Group Nov 2013 - Jul 2015
    Kuala Lumpur, Malaysia
    Developed, managed and executing marketing strategies and activities for Epsom College both locally and regionally to drive awareness, generate interest and enquiries from families that ultimately leads to enrolment. With a 2 year launch delay previously, rebuilding the brand trust was the toughest challenge, coupled with a highly competitive segment where average fees are 50-70% lower, Epsom College launched on time on target with first year enrolment better than projection and still growing.
  • Wwmc
    Director
    Wwmc Oct 2011 - Jul 2015
    Kuala Lumpur, Malaysia
    Managing overall business operation and profitability of WWMC, a young, dynamic, and mobile team of creative professionals offering a holistic blend of creative solutions in marketing communications, including ATL, BTL, retail, activation, new media, mobile, web and environmental design solutions. Primarily responsible for business development, brand building, strategic planning and oversee successful campaign execution for Clients
  • Hello Axiata Company Limited (Hacl)
    Marketing Manager
    Hello Axiata Company Limited (Hacl) Apr 2008 - Jun 2011
    Phnom Penh, Cambodia
    Primarily oversee corporate and marketing communication, marketing program development, branding, event activation, consumer research, and telemarketing. Managing an annual budget of USD$5million and leading a team of 6 direct reports who are responsible for the roll-out of targeted activities, including planning, competitive assessment for strategic and tactical program development, and execution of campaigns nationwide. Ultimately improving brand health and position to be a clear #3 player (up from 4th) in a highly competitive segment of 11 telco companies.
  • G2 Worldwide
    Associate Account Director
    G2 Worldwide Aug 2006 - Feb 2008
    Kuala Lumpur, Malaysia
    Developed and managed retail activation programs for clients GlaxoSmithKlien (Horlicks and Ribena) and Procter & Gamble (Pantene, Pringles, Oral B) at modern trade level and ensuring its brand communication ideas are translated seamlessly onto the retail level. Responsible for ensuring delivery of productive and efficient retail execution results, monitoring competitive activities at the retail space, managing campaign budgets whilst ensuring agency billing targets are met.
  • Bbdo
    Associate Account Director
    Bbdo Sep 2003 - Jul 2006
    Kuala Lumpur, Malaysia
    Managed the KFC brand, one of Malaysia’s top 10 advertisers, and helping KFC to develop and execute campaigns to deliver Beat-Year-Ago sales results year on year for 3 consecutive years with campaign works which were also creatively recognized internationally at award shows such as Cannes, Adfest and Asian Brand Effectiveness Award.
  • Momentum Worldwide
    Project Director
    Momentum Worldwide Jul 2002 - Aug 2003
    Kuala Lumpur, Malaysia
    Part of the pioneer team to set-up Result McCann (known as Momentum today), a new activation department of McCann WorldGroup, we were tasked with building the experiential clientele portfolio for the group as the advertising trend started to shift from the conventional above-the-line campaign approach to a more experiential and dynamic through-the-line approach. Worked with Japan Tobacco International (JTI) to activate its young adult segment for Salem and also taking Nestle brands and businesses on-ground at the retail level.
  • Mccann Erickson
    Account Manager
    Mccann Erickson Mar 2000 - Jun 2002
    Kuala Lumpur, Malaysia
    Worked on the brand transformation of Maxis from Binariang and subsequently seeing it grow into Malaysia’s leader in mobile telecommunication services. Managed regional TVC campaigns for Reckitt Benckiser's Dettol brand covering 5 countries and responsible for day-to-day executional work, ensuring smooth inter-departmental work flow, weekly status reporting, competitive analysis and reporting. Excellent performance was rewarded with a consistent upward progression from Account Executive to Account Manager within a relatively short time and recognized for Best Suit Award.

Gary Foo Skills

Integrated Marketing Creative Direction Marketing Strategy Marketing Research Marketing Communications Marketing Brand Development Digital Strategy Market Research Public Relations Direct Marketing Mobile Marketing Marketing Management Brand Management Advertising Digital Marketing Online Advertising Event Management Fmcg

Gary Foo Education Details

Frequently Asked Questions about Gary Foo

What company does Gary Foo work for?

Gary Foo works for Boost

What is Gary Foo's role at the current company?

Gary Foo's current role is Head of Growth – New Channel and Ecosystem Partnership.

What is Gary Foo's email address?

Gary Foo's email address is ga****@****hoo.com

What schools did Gary Foo attend?

Gary Foo attended Mcmaster University.

What skills is Gary Foo known for?

Gary Foo has skills like Integrated Marketing, Creative Direction, Marketing Strategy, Marketing Research, Marketing Communications, Marketing, Brand Development, Digital Strategy, Market Research, Public Relations, Direct Marketing, Mobile Marketing.

Who are Gary Foo's colleagues?

Gary Foo's colleagues are Batrisyia Mohd Kamal, Fahrurrazy Halil, Hadi Apriyanto, Nur Syazwanie, Taufik (Topet) Hidayat, Dadan Dadan, Hanan Syahmi.

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