Director of Retail Sales and Business Development• Expanded corporate North American footprint with opening of two Canadian distributors forecasted to triple Canadian revenue.• Source, negotiate and execute business agreements with new partners such as Best Buy.CA, Kohls and Target+.• Collaborate and align with cross-functional teams on retail sales strategies, demand planning/forecasting, pricing, product/inventory management, merchandising, trade show presence and… Show more Director of Retail Sales and Business Development• Expanded corporate North American footprint with opening of two Canadian distributors forecasted to triple Canadian revenue.• Source, negotiate and execute business agreements with new partners such as Best Buy.CA, Kohls and Target+.• Collaborate and align with cross-functional teams on retail sales strategies, demand planning/forecasting, pricing, product/inventory management, merchandising, trade show presence and promotional initiatives. Show less

• Designed strategic digital sales and marketing programs with B2C channel partners such as Amazon.com, Walmart.com, eBay.com, HSN, Costco.com and Crutchfield.com. Budget Management, forecasting, collaboration with finance, supply chain, brand strategy & marketing. • Category management, product distribution, merchandising, promotional calendar design/execution, and sales analysis at national brick and mortar & eCommerce partners. • Online content marketing program implementation… Show more • Designed strategic digital sales and marketing programs with B2C channel partners such as Amazon.com, Walmart.com, eBay.com, HSN, Costco.com and Crutchfield.com. Budget Management, forecasting, collaboration with finance, supply chain, brand strategy & marketing. • Category management, product distribution, merchandising, promotional calendar design/execution, and sales analysis at national brick and mortar & eCommerce partners. • Online content marketing program implementation, optimization and performance analytics. SEO and execution of Amazon AMS and DSP conversion campaigns. Proficient in Amazon Vendor and Seller Central. PPC and Paid Social Media Advertising. Shopify and Channel Advisor experience.• Conceptualized and designed physical and digital assets/visual merchandising, A+ page content, detail page keyword product descriptors, printed marketing collateral, direct mail and social media programs. • Orchestrated new business ventures by opening eBay.com, Walmart.com, Target.com, Kroger.com, Kohls.com, Wish.com and Bed Bath/Overstock.com as new partners. Experience with API integration, Contract negotiations and partnership management. Show less

Directed national retail branding, sales and marketing campaigns with focus on corporate recorded media catalog and hardware initiatives. Responsible for business and marketing plan for national account sales territory of F500 companies producing $40M in annual revenue.• Designed and negotiated national online and brick and mortar product branding campaigns for retailers including Walmart, Best Buy, Target, Costco, Kmart, and Meijer maximizing product visibility, ROI expectations, and… Show more Directed national retail branding, sales and marketing campaigns with focus on corporate recorded media catalog and hardware initiatives. Responsible for business and marketing plan for national account sales territory of F500 companies producing $40M in annual revenue.• Designed and negotiated national online and brick and mortar product branding campaigns for retailers including Walmart, Best Buy, Target, Costco, Kmart, and Meijer maximizing product visibility, ROI expectations, and corporate profitability. Extensive experience in wholesale, military and club channels.• Managed national process of multiple new retail product lines including R&D, packaging, pricing, budget, business plan, licensing, competitive analysis, supply chain, media and merchandising plans.• Acted as a liaison between creative, supply chain and sales ensuring timely and cohesive deliverables.• Created customer specific sales forecast & marketing data analysis system resulting in attainment of 125% of quota in a down industry, an increase of 20% market share and 30% MDF reduction. Show less

• Business development and channel sales. Opened 2000 new doors to recorded hardware/software business in less than 13 months. • Developed price negotiation, rebate, discounts, margin analysis, brand integration and cooperative funds system to meet customers’ systemic requirements while managing cross-company shipment and delivery obstacles, ensuring smooth integration of financial and logistic facets of new business agreements• National sales and marketing campaigns for grocery… Show more • Business development and channel sales. Opened 2000 new doors to recorded hardware/software business in less than 13 months. • Developed price negotiation, rebate, discounts, margin analysis, brand integration and cooperative funds system to meet customers’ systemic requirements while managing cross-company shipment and delivery obstacles, ensuring smooth integration of financial and logistic facets of new business agreements• National sales and marketing campaigns for grocery, home goods, office supply, c-store and general merch chains.• Retail Project Manager for launch of national digital download media initiative. Collaborator in product creative, packaging, pricing, system integration, merchandising, marketing and in-store promotion. . Show less

Reported to Senior VP, Sales. Set monthly/quarterly sales forecasts for Sony Entertainment Sales Enterprise. Directed national sales, marketing and merchandising strategies for national in mass merchant, big box, electronic and general merchandise channels. • Promoted from Director to SR Director within eight months as a result of successfully managing monthly and quarterly sales forecasts to business plan and reducing production expenses by 20%.• Trusted liaison between Sales… Show more Reported to Senior VP, Sales. Set monthly/quarterly sales forecasts for Sony Entertainment Sales Enterprise. Directed national sales, marketing and merchandising strategies for national in mass merchant, big box, electronic and general merchandise channels. • Promoted from Director to SR Director within eight months as a result of successfully managing monthly and quarterly sales forecasts to business plan and reducing production expenses by 20%.• Trusted liaison between Sales Company and national accounts; developed analytical research tools that balanced production and supply chain staging to field exposure and quarterly forecasted sales. Successful integration of sales/category management system to VMI customers.• Generated co-operative and event-driven national brand marketing initiatives, assisting primary business division to outperform revenue goals in a down market by maximizing sales on key projects and product lines. Show less

Managed sales and marketing of entertainment software to Circuit City stores. Responsible for $40M in annual revenue while maintaining a 6-figure ad budget.• Organized and executed sales strategies, store marketing and national circular events, achieving over 100% of annual quota and increasing Circuit City account revenue by 22%.• Received 2004 Account Executive of the Year Award for over achievement of sales forecast, sales and marketing acumen and account management. Also… Show more Managed sales and marketing of entertainment software to Circuit City stores. Responsible for $40M in annual revenue while maintaining a 6-figure ad budget.• Organized and executed sales strategies, store marketing and national circular events, achieving over 100% of annual quota and increasing Circuit City account revenue by 22%.• Received 2004 Account Executive of the Year Award for over achievement of sales forecast, sales and marketing acumen and account management. Also nominated in 2002, 2003 from a sales force of 40.• Selected by Sony Executive Management as member of Sony/BMG integration team, assisting in company merger. Show less