National Strategic Key Account Manager
CurrentEssilorLuxottica (previously Oakley, Inc) | Foothill Ranch, CaNational Strategic Account Manager06/2013 - Current • Manage National Strategic accounts including Amazon, Academy, Scheels and Hibbett Sports which produce over $13M per year• Prior Accounts include Lids, Buckle, Zappos, Pac Sun, Tillies and Zumiez• 3-time Presidents Circle Award Winner which honors the top 10% of 50K EssilorLuxottica sales professionals• Created National Sales Contest "Precious Metals" for Lids which increased sales by 130% and was the most successful promotion in the company's history• Creation included everything from product, prizing, assets and timing to coincide with the Olympics• Develop a 5K UPC level planned buy for Amazon each season to drive 40% YOY growth• Develop and implement AFA EOL strategy to maximize and maintain margin goals• Evaluate and develop account plans, marketing and sales tools, on-line merchandising, product, SMU's, shipping methods, training needs, assortment, retail events• Execute and monitor overall strategies and performance of all accounts - account sophistication, vendor agreements, inventory levels, sell through data, sales performance (sales by channel, KA, product mix, etc.)• Work closely with AFA Product Line Managers to develop short- and long-term strategies to position Oakley and Costa to gain significant share in the channel & specific national accountsOakley, Inc. | Foothill Ranch, CaNational Account Business Planner (promoted to National Key Account Manager)04/2011 - 06/2013 • Develop and deliver data analysis to National Sales teams for purposes of reporting, planning and sell-in, using both wholesale and retail (sell through) data to positively influence business decisions and drive sales• Create reports that shift and shape the business such as Women's active AFA report which changed and or added to the line