Analyze and understand our customer needs and trends to help them grow their profitability and our own resulting success by using our proprietary data to match and leverage brands with the specific account consumer demographics. Educate and excite customers about our leading portfolio of beverages consultative selling. Ensure each account meets company merchandising standards. Maintain appropriate inventory levels, company assets and promotional ad signage (point of sale) and displays. Responsible for exceptional customer relationships and promote the needed trust to result in increased business through value added placements and sales accountabilities. Sell incremental displays, equipment placements and promotional programs. Serve as the primary contact between our large or small store managers / store owners.