Fresh Bakery and Frozen

• Developed and led all Food Service/On-Premise Channel Marketing Initiatives for the Northeast, a 41 million case contributor to the Coca-Cola system covering eight states, seven Market Units and 44 distribution centers• Stewarded quarterly performances reviews with Market Units and Independent Bottler FSOP leads• Managed and deployed point-of-sale budget totaling over $1.5 million annually.• Provided region specific direction based on insights from commercial team• Worked with Market Unit Directors and Independent FSOP leads to understand business needs, competitive activity, and recommended action plans with Channel Planning• Coordinated with Customer Care Center to ensure emphasis / brand campaigns were in place and consistent with region priorities• Led the development and implementation of local brand consumer activation programs.• Responsible for developing regional customer loyalty programs and sales incentives to drive in-outlet execution against strategic priorities• Lead local sales capability efforts; Collaborating For Value, how to sell combos, activation implementation• Led and implemented Northeast Region Look of Success, a comprehensive in-outlet execution initiative• In collaboration with Region Sales VP, motivated and influenced 300+ region sales managers and associates• Managed the direction and execution of consumer programs and activation projects including tracking budgets, supervising third parties and agencies, following timelines and managing team members to achieve project objectives

• Developed and implemented business plan/solutions that met customer needs and drove beverage category profit and volume in sparkling/still category for New England Market Unit• Developed selling strategy and reviewed with cross-functional team members to assure plan/solution is implemented with the customer and within designated geography or portfolio• Monitored market conditions and reported competitive activity to management in order to understand program effectiveness and any implementation barriers• Developed overall communication strategy and processes for benefit to CCNA Retail Sales and Bottler system• Incorporated key learning’s and recommended modifications and necessary resources to achieve desired results• Created and communicated to Bottlers, Retails Sales Organization regarding promotional packaging production and key deadlines in order to ensure promotions were properly executed• Developed and deployed training that enabled access and utilization of information across the North American System

• Managed and exceeded volume goals for Fuze and NOS trademarks in New England Market contributing over 300,000 cases to the system• Communicated and ensured execution of all national initiatives, timely execution of new authorizations and resets• Developed and improved management routines to drive execution at bottler and retail levels• Established communication link between bottler and Field Marketing Team• Conducted monthly business reviews with Market Unit Vice President• Negotiated title sponsorship for Revere Beach Sand Sculpting Festival

• Managed and controlled OPEX and Operating Income to budget in 700,000+ case district/territory• Trained, developed and managed a staff of 5 Account Mangers, 3 Space Specialist, and 2 merchandisers• Developed and Coordinated “Sprite Hardtop Youth Challenge” in Boston urban market• Provided strategic vision and tactics to achieve goals both long and short term.• Monitored and addressed competitive activity in sales territory.• Established and maintained positive customer relations.• Collaborated and developed with customers a strategic price/package plan that generated desired results for both the customer and Coke system.• Consistently delivered favorable results in a declining CSD market by focusing on flawless execution of push/pull programs and gaining “best” position for products

• Developed and managed Community Marketing strategic plans for New England Division• Initiated, analyzed, and executed profitable festivals, youth tournaments, and community events• Developed and maintained relationships with city mayors, councilmen, and community leaders throughout New England Division• Worked collaboratively with Public Affairs and Communication Team to surface and identify key stories, initiatives and strategies for sharing with the broader employee base and community• Ensured local media coverage and recognition for all events, partners, and local government