Gary Rhoadarmer Email & Phone Number

Selbyville, De, Us

Delaware, United States

Baltimore, Maryland Area

- Sells and closes Beazer Homes’ products.- Generates leads from customer referrals, networking and realtor groups.- Ensures a positive customer experience through presenting our communities and homes in a professional and knowledgeable manner while understanding the features and benefits of each.- Ensures that the model home(s) and communities are in outstanding condition for presentation to customers.- Understands and meets or exceeds any customer service goals or sales performance metrics as established by the Company.- Provides assistance and coordination with design center, information on mortgage choice programs, communication with builders and any other Beazer Homes’ departments.- Prepares required forms and documents for each home sale for prospective buyers in accordance with any legal requirements and Company policies.- Frequently updates buyers on the construction progress and remains actively involved in the customer experience through closing.- Communicates any customer requests for information or complaints to the appropriate department.- Regularly visits competitor communities and understands the competitive landscape for the home market in the area; gathers and utilizes data in the market to conduct a Competitive Market Analysis (CMA) and uses that analysis to better drive sales of Beazer Homes.- Continually prospects for new customers through networking, referrals, and effective follow-up.

Baltimore, Maryland Area

• Responsible for establishing all marketing and branding strategies designed to meet organizational goals and objectives.• Develop and oversee annual sales and marketing budgets for company’s portfolio of new home communities. Successful execution of all marketing activities within that budget.• Responsible for all online advertising strategies including Corporate website redesign, development and maintenance, social media advertising, sponsored search campaigns (CPC), SEM (Search Engine Marketing), SEO (Search Engine Optimization), analytics, and email marketing.• Create, manage and analyze various company reports used by Senior Management, lenders and equity partners.• Initiate all marketing analysis and research for new and existing products to ensure competitiveness and profitability objectives are achieved.• Redeveloped company CRM system (Builder 1440), used by various departments within organization.• Responsible for all media buying and placement.• Experienced in managing agencies to achieve organizational goals and branding objectives.• Oversee production and distribution of all sales collateral including direct mail, PR, billboards, brochures, flyers, signage, renderings, displays, etc.• Report directly to Division President and CEO.

• Developed follow-up strategies for internet leads, designed to convert those leads to appointments, and ultimately, sales. Resulted in an increase of 40% in appointments, and 100% in sales.• Responsible for the maintenance of websites including corporate website and all third-party sites.• Oversee the development of email and text marketing campaigns.• Responsible for all website copywriting and proofreading.

• Conducted and produced competitive market analyses and reports for Senior Management and for use in land acquisition strategies and loan requests. Analyzed said reports to provide strategic recommendations to Senior Management to compete within the marketplace.• Initiated quantitative customer exit surveys, designed to analyze traffic demographics. Provided strategic advertising and marketing recommendations to Senior Management.• Managed a team of 5-10 surveyors.• Oversaw the development and supply of sales collateral for company’s portfolio of new home communities.• Assisted in the creating of marketing and branding strategies including print, direct mail, online advertising, outdoor media, and event planning.• Implemented a new Realtor program which resulted in a Realtor participation increase of 50%.