Gary Silverman Email & Phone Number

Seattle, Washington, United States

Manage sales for the Pacific Region (CA, OR, WA), oversee 10 person sales force, handle direct customer interaction with key accounts

Manage a $5 million+ business distributing sporting goods into the Food/Drug and College bookstore channelsHandle direct client interaction with some of the largest national accounts in the Food/Drug industry including Supervalu, Kroger, Rite Aid, Walgreens and CVS;Call on a national base of distributors that manage regional opportunities and accounts; Exceeded channel forecast despite challenging retail environment and loss of important product rights;Manage a network of 20+ sales representatives that call on more than 200 college bookstore accounts;Successfully re-engaged with Barnes & Noble, the largest account in the college bookstore channel;Lead client interaction with the other two college bookstore lease-operators, Follett & Nebraska Book Company;Led significant gains in our college bookstore business in my first six months in the position;

Managed the eastern region of a $20 million retail business selling sporting goods and sports collectibles to mass market, sporting goods and retail food & drug clients;• Spearheaded 25% growth in the eastern region over a 2 ½ year period;• Presented to and managed client relationships with Toys R Us, Modell’s Sporting Goods, Duane Reade Drug Stores and BJ’s Wholesale, among others;• Initiated contact and opened accounts such as Bob’s Stores, Boscov’s and Olympia Sporting Goods;• Managed a 10-person outside sales force responsible for day-to-day client contact and program replenishment;

Oversaw a $4.8 million promotional business selling sporting goods and sports collectibles to the largest corporate sponsors and incentive industry clients in the country;• Led consistent yearly gains in a business that was $2.5 million in 2005;• Handled direct contact with sport sponsors such as Coors, Coca Cola and Samsung as well as the largest agencies in the industry including Velocity Sports & Entertainment, Octagon and IMG; • Oversaw a K2 Inc. premiums initiative where many of the K2 family of brands (K2 Sports, Rawlings, Marmot and many others) were offered into the premiums and incentives channel. Handled direct client interaction with the largest distributors and incentive houses in this industry including Maritz, Carlson and Business Incentives;• Managed relationships with our K2 sister companies and with our licensor contacts at the NFL, Major League Baseball, the NBA and the Collegiate Licensing Company;

Oversaw a $4.2 million collegiate sporting goods product line while managing a national college bookstore rep forceManaged profitability analysis for 12 product lines and more than 200 SKUsWorked with direct source vendors to ensure that product cost, flow and quality all met expectationsSecured new product rights from collegiate licensors for new baseball and basketball products that produced double digit growth in our collegiate businessManaged a 25-person bookstore rep force that grew from $600k in business in '00 to more than $1.5 million in '02

Managed sports marketing projects for clients including Hyundai USA, Con Agra Foods, Culligan Water Company and Del Monte Foods, among othersHandled direct client contact and worked with multiple properties to ensure that clients maximized exposureCoordinated Hyundai USA's sponsorship of the inaugural season of the WUSA, the women's soccer league that formed out of the successful 1999 World Cup which, at the time, was Hyundai's largest investment in sportsNegotiated contracts on behalf of clients including Culligan's sponsorship of the Culligan Holiday Bowl which included title sponsorship, television ads on ESPN's coverage of the game and numerous other exposure benefits

Assisted in the management of several proprietary events, including the Bud Light Pro Beach Volleyball League, the Bud Light Snowboard Tour, the Budweiser Jet Sports Tour and ESPN's X-GamesManaged $100k+ local marketing budget to promote events in each marketSold and oversaw sponsorship partnerships with clients including Anheuser Busch, Sony, Norelco and Sea Doo, among othersCoordinated several on-site elements, including sponsor signage, public address announcements and exhibitor areas

Master'S Degree, Sports Management

Bacherlor Of Arts, Political Science/Business