Gary Smith work email
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Gary Smith personal email
I'm interested in how we can tailor brands, products and services so more people want to buy or experience them more often.What I do is intended to bring more objectivity,cohesion and impact to brand communications. I find it’s far better to ask “so what?” at the start when developing a proposition rather than launch and let the consumer ask it.So, my role is to ask the tough questions and to push for insights that we can transform into actions that can add value.I have always worked to formulate strategic direction and, when required, undertake research projects using qualitative techniques to identify and interpret underlying drivers and motivations in the target market.What this means is that plans are "stress tested" and all opportunities to succeed are explored. The aim is to achieve actionable insights that can make brands more successful.
Regional Screen Scotland
View- Website:
- regionalscreenscotland.org
- Employees:
- 6
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Trustee And Board MemberRegional Screen Scotland Aug 2024 - PresentEdinburgh, Scotland, United KingdomRegional Screen Scotland operate the Screen Machine - a mobile 80 seat cinema that tours the Highlands & Islands throughout the year, bringing new releases, independent, and specially curated films to 44 rural communities that would otherwise have no access to quality, shared screenexperiences. -
Chief Creative OfficerM&G Plc Dec 2020 - Jul 2023Edinburgh, Scotland, United Kingdom -
Global Director Of Client ExperienceM&G Plc Jan 2020 - Dec 2020Edinburgh, United Kingdom -
OwnerMr Smith Aug 2012 - Jan 2020I've always worked across a wide range of industry sectors with a trend towards new product development and brand rejuvenation activity. In the past few years I have…- Developed a new brand proposition for one of the leading financial services brands in the USA.- Created a brand position and brand identity for one of Scotland's newest distilleries.- Advised on the communication strategy for the new World Handicap System to golfers around the world.- Developed a new proposition and brand identity for one of the world's most famous golfing locations.- Played a major role in the development of a new UK digital financial services brand - creating the consumer proposition, brand footprint, brand proposition and the name of the new venture. - Undertaken research in consumer and trade markets in Sweden, France, USA and the UK for clients in the whisky industry. - Advised on the positioning and branding of a new bottled water brand.- Created internal workshops and brand development sessions to work towards a unique proposition for a gin brand.- Advised a new craft ale brewer on brand positioning, advertising strategies and packaging.- Interviewed all of the Partners in one of Scotland's biggest legal firms and made recommendations on business remodelling.- Advised a well established national chain of hair dressing salons on brand positioning and communication strategy.- Conducted research amongst cyclists to help a bicycle retailer with store locations and local marketing activity.- Written a series of thought provoking Discussion Guides for a large financial services company to send to their clients and advisers.- Helped two charities to re-brand and bring focus to their marketing activity. - Worked with a pharmaceutical client on the branding and positioning of a new start-up venture.I have also been invited to act as a mentor and sounding board for a number of design and advertising agencies.
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AmbassadorCancer Research Uk Jun 2012 - Jan 2020Ambassadors volunteer their time to help create the right political environment to beat cancer. -
Board MemberCatherine Wheels Theatre Company May 2010 - Jan 2020Catherine Wheels Theatre Company produces quality theatre for children and young people. The company tours throughout the UK and internationally and is one of Scotland's leading theatre companies."World class work for children and young people" The Herald."The high wire act in Scottish children's theatre" Times Educational Supplement."This Scottish company is an innovator in children's theatre"The Guardian.
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Founding PartnerHush Communications Feb 2008 - Aug 2012Edinburgh, United Kingdom -
Managing Director1576 2004 - 2007
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Managing DirectorDraftworldwide 1998 - 2003
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Managing DirectorOne-To-One Communications 1989 - 1998
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Account DirectorEhs Brann Sep 1985 - Oct 1988CirencesterFollowing two days of interviews I was accepted into the graduate training scheme at Brann and so it all began..
Gary Smith Skills
Gary Smith Education Details
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Marketing, Consumer Psychology, Market Research -
Prescot Grammar School
Frequently Asked Questions about Gary Smith
What company does Gary Smith work for?
Gary Smith works for Regional Screen Scotland
What is Gary Smith's role at the current company?
Gary Smith's current role is Brand and Business Strategy.
What is Gary Smith's email address?
Gary Smith's email address is ga****@****mms.com
What schools did Gary Smith attend?
Gary Smith attended University Of Central Lancashire, Prescot Grammar School.
What skills is Gary Smith known for?
Gary Smith has skills like Brand Development, Marketing, Marketing Communications, Digital Marketing, Marketing Research, Marketing Strategy, Integrated Marketing, Online Advertising, Strategic Planning, Advertising, Direct Marketing, Online Marketing.
Who are Gary Smith's colleagues?
Gary Smith's colleagues are Fiona Fowler, Fiona Fowler, Ian Gibson, Charly Fraser Annand, Drew T., Simon Drysdale.
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Gary Smith
Greater Bournemouth Area1dbfoods.co.uk -
Gary Smith
London3quest.com, boughtbymany.com, igloo3.com3 +443453XXXXXX
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Gary Smith
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Gary Smith
Greater Sheffield Area1jamieoliver.com
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