Gary Smith

Gary Smith Email and Phone Number

Brand and Business Strategy @ Regional Screen Scotland
Gary Smith's Location
Edinburgh, Scotland, United Kingdom, United Kingdom
Gary Smith's Contact Details

Gary Smith personal email

n/a
About Gary Smith

I'm interested in how we can tailor brands, products and services so more people want to buy or experience them more often.What I do is intended to bring more objectivity,cohesion and impact to brand communications. I find it’s far better to ask “so what?” at the start when developing a proposition rather than launch and let the consumer ask it.So, my role is to ask the tough questions and to push for insights that we can transform into actions that can add value.I have always worked to formulate strategic direction and, when required, undertake research projects using qualitative techniques to identify and interpret underlying drivers and motivations in the target market.What this means is that plans are "stress tested" and all opportunities to succeed are explored. The aim is to achieve actionable insights that can make brands more successful.

Gary Smith's Current Company Details
Regional Screen Scotland

Regional Screen Scotland

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Brand and Business Strategy
Employees:
6
Gary Smith Work Experience Details
  • Regional Screen Scotland
    Trustee And Board Member
    Regional Screen Scotland Aug 2024 - Present
    Edinburgh, Scotland, United Kingdom
    Regional Screen Scotland operate the Screen Machine - a mobile 80 seat cinema that tours the Highlands & Islands throughout the year, bringing new releases, independent, and specially curated films to 44 rural communities that would otherwise have no access to quality, shared screenexperiences.
  • M&G Plc
    Chief Creative Officer
    M&G Plc Dec 2020 - Jul 2023
    Edinburgh, Scotland, United Kingdom
  • M&G Plc
    Global Director Of Client Experience
    M&G Plc Jan 2020 - Dec 2020
    Edinburgh, United Kingdom
  • Mr Smith
    Owner
    Mr Smith Aug 2012 - Jan 2020
    I've always worked across a wide range of industry sectors with a trend towards new product development and brand rejuvenation activity. In the past few years I have…- Developed a new brand proposition for one of the leading financial services brands in the USA.- Created a brand position and brand identity for one of Scotland's newest distilleries.- Advised on the communication strategy for the new World Handicap System to golfers around the world.- Developed a new proposition and brand identity for one of the world's most famous golfing locations.- Played a major role in the development of a new UK digital financial services brand - creating the consumer proposition, brand footprint, brand proposition and the name of the new venture. - Undertaken research in consumer and trade markets in Sweden, France, USA and the UK for clients in the whisky industry. - Advised on the positioning and branding of a new bottled water brand.- Created internal workshops and brand development sessions to work towards a unique proposition for a gin brand.- Advised a new craft ale brewer on brand positioning, advertising strategies and packaging.- Interviewed all of the Partners in one of Scotland's biggest legal firms and made recommendations on business remodelling.- Advised a well established national chain of hair dressing salons on brand positioning and communication strategy.- Conducted research amongst cyclists to help a bicycle retailer with store locations and local marketing activity.- Written a series of thought provoking Discussion Guides for a large financial services company to send to their clients and advisers.- Helped two charities to re-brand and bring focus to their marketing activity. - Worked with a pharmaceutical client on the branding and positioning of a new start-up venture.I have also been invited to act as a mentor and sounding board for a number of design and advertising agencies.
  • Cancer Research Uk
    Ambassador
    Cancer Research Uk Jun 2012 - Jan 2020
    Ambassadors volunteer their time to help create the right political environment to beat cancer.
  • Catherine Wheels Theatre Company
    Board Member
    Catherine Wheels Theatre Company May 2010 - Jan 2020
    Catherine Wheels Theatre Company produces quality theatre for children and young people. The company tours throughout the UK and internationally and is one of Scotland's leading theatre companies."World class work for children and young people" The Herald."The high wire act in Scottish children's theatre" Times Educational Supplement."This Scottish company is an innovator in children's theatre"The Guardian.
  • Hush Communications
    Founding Partner
    Hush Communications Feb 2008 - Aug 2012
    Edinburgh, United Kingdom
  • 1576
    Managing Director
    1576 2004 - 2007
  • Draftworldwide
    Managing Director
    Draftworldwide 1998 - 2003
  • One-To-One Communications
    Managing Director
    One-To-One Communications 1989 - 1998
  • Ehs Brann
    Account Director
    Ehs Brann Sep 1985 - Oct 1988
    Cirencester
    Following two days of interviews I was accepted into the graduate training scheme at Brann and so it all began..

Gary Smith Skills

Brand Development Marketing Marketing Communications Digital Marketing Marketing Research Marketing Strategy Integrated Marketing Online Advertising Strategic Planning Advertising Direct Marketing Online Marketing Management Creative Direction Direct Mail New Business Development Strategy Creative Strategy Marketing Management B2b Marketing Account Management Digital Media Sponsorship Strategic Partnerships Campaign Management B2b Relationship Marketing Brand Architecture Product Development E Commerce Customer Insight Brand Management Mobile Marketing Business Strategy Multi Channel Marketing Corporate Branding Market Research Strategic Communications Seo Market Planning Brand Awareness Web Marketing Entrepreneurship Business Development Segmentation Corporate Communications Analytics Content Strategy

Gary Smith Education Details

Frequently Asked Questions about Gary Smith

What company does Gary Smith work for?

Gary Smith works for Regional Screen Scotland

What is Gary Smith's role at the current company?

Gary Smith's current role is Brand and Business Strategy.

What is Gary Smith's email address?

Gary Smith's email address is ga****@****mms.com

What schools did Gary Smith attend?

Gary Smith attended University Of Central Lancashire, Prescot Grammar School.

What skills is Gary Smith known for?

Gary Smith has skills like Brand Development, Marketing, Marketing Communications, Digital Marketing, Marketing Research, Marketing Strategy, Integrated Marketing, Online Advertising, Strategic Planning, Advertising, Direct Marketing, Online Marketing.

Who are Gary Smith's colleagues?

Gary Smith's colleagues are Fiona Fowler, Fiona Fowler, Ian Gibson, Charly Fraser Annand, Drew T., Simon Drysdale.

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