• Responsible for the regional sales, revenue growth and market shares.• Leading a team of sales, engineering, and business development to engage with key customers.• Developing new markets and new customers in addition to continuing to develop existing customer accounts.• Defining and executing a China specific strategy.

• Responsible for corporate M&A and JV strategy in the region.• Expand the business in the areas of IP, security and semiconductor.• Build executive relationships with Chinese government, DRAM ventures, key OEMs, PE/VCs & key customers.• Oversee the regional sales, revenue growth and market shares.

SanDisk, a Fortune 500 and S&P 500 company, is a global leader in flash memory storage solutions. Its products enable you to capture, share, preserve, and enjoy a growing world of digital content. With removable memory cards in cameras, embedded memory in smartphones, powerful memory solutions in cloud storage data centers, and more, SanDisk powers your smart digital lifestyle.• Responsible for maximizing sales revenues, driving customer loyalty, expanding product offerings and developing accounts and markets in order to expand market share and affect the financial growth.• Develop the business that delivers long-term growth and mutual benefits between the company and its customers.• Build strong, collaborative relationships with Business Unit executive teams to develop go to market strategy for the region.• Establish high level relationships with key customers.• Develop and implement strategic account plans to accommodate corporate goals.• Implement sales strategies, through sales distribution reps and distributors to maximize demand and market share.

ANALOGIX SEMICONDUCTOR INC., Shanghai, China, 2009 to PresentAnalogix™ Semiconductor is a proven technology leader in analog and mixed-signal semiconductors and IP solutions. Analogix is also an early supporter and developer of solutions for both the DisplayPort™ and HDMI™ next-generation digital interface standards. Vice President of Worldwide Sales• Responsible for all aspects of the company’s sales organization and customer relationship in the world.• Develop and execute worldwide sales and marketing strategy, objectives, policies, and execution programs.• Build the sales organization that promotes collaboration across the regions.• Develop market plans and account strategies based on market analysis and customer segmentation.• Successfully work closely with product organization for new product introduction. • Drive revenue growth and increase profitability.

SPANSION INC, Shanghai, China, 2004 to 2009Spansion's (NYSE: CODE) technology is at the heart of electronics systems, powering everything from the internet of today to the smart grid of tomorrow, positively impacting people's daily lives at work and play. Spansion's broad Flash memory product portfolio, smart innovation and industry leading service and support are enabling customers to achieve greater efficiency and success in their target markets.Corporate Vice President and President of Asia (2006 – 2009)• Oversaw the operations for the entire Asia region. Responsible for the local sales, marketing, business development, engineering, finance, public relations, and human resource departments. • Drove strategic partnerships and alliances to create long-term competitive advantage. • Built a strong company image with the Chinese government and laid the foundation for even deeper cooperation on future projects. • Served as company spokesperson at major events: press interviews, government functions, industry conferences, and new product launches.• Helped to guide the company’s strategic direction as a member of the corporate Executive Management Board. • Led initiatives on cost-reduction, functional out-sourcing, establishing worldwide technology centers of excellence, etc.Vice President of Asia Sales & Marketing (2004 – 2006) • Leapfrog more-established competitors, Intel and ST Micro, in jumping from #3 to #1 in market share position. • Led a sales force of over 70 professionals located throughout China, Taiwan and Singapore.• Established close executive relationships with key customers, both domestic Tier 1 accounts (Huawei, ZTE, Haier, TCL, etc) and major multinationals (Sony Ericsson, Samsung, Motorola, etc).

ADVANCED MICRO DEVICES, Shanghai, China, 2001 to 2004Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play.Director of Marketing, 2002 to 2004• Achieved rapid sales growth (120% CAGR) with an aggressive marketing campaign focused on the wireless and consumer product segments.• Built up a local Sales team from the ground up for the flash memory division. • Established an extensive distribution network to accelerate new business leads and achieve ambitious market penetration goals.

QUALCOMM, Beijing, China, 2001 to 2002Qualcomm (NASDAQ: QCOM) is the world leader in next-generation mobile technologies. For over 20 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere.Senior Director of Marketing & Product Management• Managed the company’s product portfolio of 10 chipset platforms in the China region. • Worked with Chinese wireless carriers, local/foreign handset and infrastructure manufacturers, system integrators, application developers, and content providers in the areas of system-level and service-level integration, business development, and system deployment.• Developed strategic and competitive plans for gpsOne and Internet Launchpad in China to make CDMA the preferred application platform. • Promoted CDMA2000 and WCDMA technology to carriers in China.

GEMPLUS INTERNATIONAL, Shanghai, China, 2000 to 2001Managing Director• Managed CDMA/TDMA/iDEN next generation card business with worldwide P&L responsibility. • Defined product roadmap and execution strategy. • Drove R&D projects and ensure the execution of business model to meet business demand and achieve financial revenue targets.• Established partnership with Qualcomm, telecom operations and handset manufacturers on joint marketing and integration testing for 3G technology development. • Worked with 3GPP2/CDG (standard committee) and telecom operations worldwide on business development, market penetration and 3G migrations.

MOTOROLA, Austin, Texas; Hong Kong; Shanghai, China, 1991 to 2000Director of Sales & Marketing (1999 – 2000) • Developed and executed a Group networking strategy in Asia. Build a design and software development center in China. • Worked on JV and strategic alliance with China Ministry of Information Industry and other Asian telecommunication service providers in wireless & wireline connectivity fields.Operations Manager (1996 1999) • Responsible for operation’s vision, strategy, direction and budget. • Major responsibilities included providing total customer solutions, ensuring successful design wins, and establishing relationships with customer groups and government regulatory bodies. • Achieved major design-wins at key accounts for communication system products. • Penetrated strategic China market and establish high-level connections with Chinese companies to increase the level of cooperation with business partners.China Program Manager (1993 to 1995)Test Engineer (1991 to 1992)