Gary Whelan Email & Phone Number

United Kingdom

London, United Kingdom

We connect people with brands and brands with people through the power of shared experience. We create, activate, amplify and evaluate, experience based marketing to deliver tangible business results.MKTG 2018 Awards Summary2018 The Drum Brand Experience Awards 4th DecemberMKTG Agency of the Year 2018 Venus Awards 3rd DecemberCompany of the Year – MKTG Silver2018 FMBE Awards 11th October (2 Gold, 3 Silver)GOLD for Campaign of the Year – Cadbury’s and the Premier LeagueGOLD for Best Use of Live Space Ever – Cadbury’s #Eggseverywhere Loch Ness from 2016 SILVER for Most Effective Tactical Campaign for Wickes and the English Football League/Kits For KidsSILVER for Most Effective Small Scale Campaign for Reebok – Ultimate Fight ClubSILVER – Agency of the Year2018 UK Sponsorship Awards 27th March Wins:Best domestic football sponsorship: CadburyBest b2b sponsorship: CadburyHighly commended:Best use of insight and evaluation: Wickes2018 ESA Awards 7th FebruarySummary: 3 wins and 2 highly commended. Wins:B2B Sponsorship of the year - Cadbury & Premier League Wickes & EFL - Sport Sponsorship of the yearWickes - Community Sponsorship of the year! - Kits 4 KidsCadbury & Premier League- Best Newcomer to Sponsorship. Highly Commended – Agency of the Year MKTG UK

Senior Account Manager:• Clients managed include Heineken, Sainsbury’s, British Gas, L’Oreal and DANONE• Budget creation and management for campaigns with values exceeding £1m• Creative location profiling and selection relating to client objectives• Focused logistical planning including collation of H&S documentation, route planning, booking necessary transportation and rigging/de-rigging on site• Staff recruitment and face to face training pre-campaign• New business research, planning and presenting to existing and prospective clientsKey Achievements:• Due to consistent performance I was awarded a 4 month secondment to BEcause’s Sydney office in December 2012• Managed Heineken UKs biggest ever sampling campaign in 2014, delivering over 1.5m samples• Played a significant role in ensuring BEcause remains on the agency roster of key clients such as Heineken (11 years), The Government Roster (7 years) and British Gas (6 years) Locations Planning Manager: (2014 to present) • Having identified an area for development within the agency, I pro-actively presented a proposal for a new department to be created• I was promoted to a 50/50 role, split between my Senior Account Manager position and tasked with ensuring BEcause is a leading authority on the locations we recommend to our clients• The departments key function is to reduce the Management time and associated fees spent on the locations planning process of each campaign, whilst delivering creative location solutions

• Provide pro-active, structured and client focused support to sales team.• Conduct meetings between clients, suppliers, and Sainsbury’s buyers, category planners, events and artwork teams and other Head Office staff to ensure activity supersedes brands objectives.• Responsible for management of a client base of 5000+ existing brands and lead generation through multi-media market research. • Pro-active synchronisation of Sales teams annual brand targets with Sainsbury’s own in-store events, category focus, NPD launches and National seasonal activity. • Budgeting for and production of E-Shots, conference flyers, leaflets, promotional clothing and items to raise industry awareness and increase revenue.• Utilising data to present solutions, assurances and foresight.• Key success - Project planned and delivered new Sales Presenter for Sales Team.

• Administrative and creative support to Business Manager, 5 Area Managers and 55+ field team.• Responsible for collation and production of weekly newsletter for company and client.• Training received – Financial, Excel, presentation, project management.• Key success - planning and implementation of 2010 three day Kraft Christmas conference which included liaison with venues, suppliers and clients, strict financial budgeting and creative thinking.

• Face to face and over the phone communication with colleagues, clients and candidates. • Advertise, source, conduct first stage interviews and identify suitable candidates to proceed.• Clients included Mercedes Benz, P&G, GSK, Mars, Disney and Sony.• Key Success – Chosen to be a member of the Interview panel for companies highest field position.

Pgce Primary Teaching, Teacher Training

Ba Hons Media Writing, Creative Writing

Activities and Societies: -Scriptwriting for stage, screen and radio -Journalistic structure, research and design -Prose

A Levels, English, Sociology, History

Gcse'S