.I could say I'm dynamic, I could say I'm creative......I just say 'I get it'. I get Brands, and I get how you take a brand and give them an experiential life. I've achieved this with some of the biggest global brands I have event mantras; A good event starts at the end not at the start. Because a good event changes behaviours and creates a legacy. A good event creates advocates, Brand advocates, and with them you can create what I call 'passionates' To change behaviours, we need to create passionates! Creativity is secondary to understanding and planning - then the BIG IDEA comes. 100’s of events but, I still get a huge BUZZ out of seeing people moved via a live event I've created from a blank page. Nothing wrong with being happy with some of the simple things in life.