As Director, I lead the company's strategy planning and corporate development across Hong Kong, China and Asia, and offer marketing and communications advice to clients from the real estate, tourism, hospitality and luxury lifestyle sectors. With over 25 years of experience in Greater China and the Asia Pacific region, I have a strong network of business professionals and media, and a proven track record in business development, management, and campaign execution.Prior to rejoining GHC Asia, I spearheaded the expansion of PRCO into Asia, establishing the Hong Kong and Shanghai offices, and overseeing the delivery of integrated communications solutions to companies in the travel, real estate and luxury lifestyle sectors. I also worked with the PR & Influence team at Ogilvy, providing strategic advice and best-in-class communication services. I have a strong entrepreneurial spirit, a deep understanding of the Hong Kong and Mainland China market, and a quick adaptability to the fast-changing digital marketing and communications environments. My mission is to help clients achieve their business goals and enhance their brand reputation through effective and innovative marketing and communications strategies.