Gary Hughes Email & Phone Number

Sydney, New South Wales, Australia

Developed a strategic fundraising plan to achieve budgeted incomeIncreased appeal income by 12.8%, and overall donations for the Individual Giving portfolio by 13.8%, for 2022 relative to 2021Exceeded traditional acquisition income in 2022 by 14.1% relative to 2021

Sydney, Australia

Developed an annual plan to achieve budgeted income across appeals, acquisition and emergency appeals.Led the development and launch of the Bushfire Appeal which raised $16Million in NSW ($25Million nationally).Launched a two-step regular giving acquisition program to achieve 500 new donors per year.Successfully developed a social media acquisition campaign that resulted in $158,000 donation from new supporters for the 12 days it was in marked, at a cost per acquisition of $15, for a program that was reducing in income.Led emergency appeals for drought and floods.Developed a mid-level campaign for an appeal increasing revenue by 25% for that segment.Developed full year budgets to ensure income targets were achieved with limited financial resources.

Sydney, Australia

Exceeded targets for Winter and Christmas appeals with average gifts of $450 and $213 respectively, and achieved $506,000 for Winter Appeal 2018 against a target of $410,000 Implemented a social media campaign for the Donate a Plate campaign that exceeded the income target by $255,000 (achieved $326,000) and first time givers by 4,500 new donors.Developed a regular giving acquisition program utilising social media for lead generation and telemarketing to complete conversion, achieving 90 new donors every month.Redevelopment of the bequest program.

Sydney, Australia

Strategic development of the Winter Appeal which achieved the goal of raising $3,993M with the supplied budget.Co-ordination of internal teams for digital, social media, telemarketing, IT and communications.Leading the relationship with external creative and data agencies.Oversight of the face-to-face function for acquisition of regular givers.

Sydney, Australia

Lead a team of 6 marketers comprising of marketing, digital and design functions.Provide strategic communications support for Wesley Missions clients.

Sydney, Australia

Increased donations by 15.9% over preceding year.Introduced social media and digital channels as viable income streams.

Sydney, Australia

Reviewed and implemented changes to essential communications for the introduction of a revised loyalty product to 3.5 Million policyholdersStrategic development of a program to ensure adequate protection of home-owners based on insights that suggested nearly 50% of homes are under-insured

Auckland, New Zealand

Planned and delivered one-to-one digital communications for the SUBWAY loyalty program to 300,000 (approx.) SUBCARD members, achieving targets for customer engagement and achieving 10% greater uptake for ‘bring back’ segment than stated goalsExecution of an acquisition project for Purina NZ (Nestle) working cross-functionally with other agency partners, successfully launching the program on time and within budget

Auckland

Strategic development of acquisition and upsell marketing campaigns for State Personal Insurance – re-launched ‘car blitz’ (a motor vehicle insurance campaign) through the use of a Fly Buys partnership and data analytics for improved local area marketing which increased take-up by 33%Led planning and development of new winback and churn reduction communicationsPortfolio management of State Business customers (SME) and Life and Partnership - lifted response of dealer communications by 10% over preceding years

Auckland, New Zealand

Grow the number of partners in accordance with the partner strategy.Maintain the current level of partners.Manage and increase the level of partner involvement.

Auckland, New Zealand

Launched a new loyalty programme to retain residential customers, including purpose built website (on time and within budget).Developed and implemented a 'save' programme to combat increased competition, achieving an overall save rate of 70% (target 50%).Developed a fully integrated above-the-line marketing programme to achieve a cost-per-sale equivalent to the best direct sales channels through the use of highly targeted one-to-one direct marketing.Implemented a multi-channel sales programme to achieve sales targets - exceeded targets by 12,000 new customers and $7 Million in income.Project managed price change communications to the entire residential customer-base.Led Mercury Energy's entry into many new geographical markets to achieve acquisition targets.Led an acquisition campaign that made the cover of AdMedia (June 2010).

Wellington, New Zealand

Developed and launched a new organisational brand to change the perception of the company and allow Marram to work closer with its partner organisations.Developed a branded look and feel for a new customer-focused website, including a social media aspect.Developed the holiday home programme to increase revenue and maximise occupancy.Introduced electronic communications, segmentation and targeted direct marketing offers to increase occupancy rates for the holiday home programme.

London, United Kingdom

Provided experise, skills and expereicne to various UK organisations:Clarke McKay and WalpoleRapierWunderman Cato JohnsonAXA PPP Healthcare

London, United Kingdom

Develop and implement and annual marketing plan to increase membership of Priority Pass (the world's largest independent airport VIP lounge access propgramme) to frequent business travellers in Europe, the Middle East and Africa (EMEA)Extended Priority Pass by developing a new complementary product - a scheduled flight insuranceDeveloped new channels through affintiy programmes - relationships with airport facilities, telecommunication providers and group memberships - inceasing revenue by 10%Exceeded annual rate of membership growth - increased it to 15%Managed a budget of GBP3,000,000 and GBP4,500,000 direct response media budget with IAPA (sister company)

Post Graduate Diploma, Commerce (Marketing)

Education record

Education record