Gary Sanchez's Location
Albuquerque-Santa Fe Metropolitan Area, United States
Gary Sanchez's Contact Details
Gary Sanchez work email
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Gary Sanchez personal email
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Gary Sanchez phone numbers
About Gary Sanchez
WHAT I DO: I help local business, restaurant and retail owners achieve traffic and sales growth by creating and implementing strategic, low-cost but effective marketing programs. My goal is always to help you build a great lifestyle after making a good living, work fewer hours and have managers run your day-to-day operations so you can enjoy your hard work and do whatever makes you happy.WHY IT WORKS: An 80/20 analysis of where your customers live is likely to indicate the majority live within a 10 minute drive of your location. Marketing in the neighborhood is marketing to where your customers come from.HOW IT WORKS: I bring you a combination of impressive planning and massive action. The first step is to help you establish performance goals. The second step is for me to analyze the landscape in which you operate, discuss the uniqueness and flexibility of your brand. Step three is to then put a PLAN together that includes estimated costs, dates and deliverables and ROI estimates when possible. Step four is to execute the plan and measure results. It's not rocket science but often you're lacking the whirling dervish (ME) who gets excited with evaluating opportunities and creating plans that take advantage of those opportunities. Discover how quickly an experienced marketing guy like me can help you achieve the results you want and deserve!There's NO need for you to spend weeks learning marketing tactics. You won't have to fight the problem of being overwhelmed by too many marketing ideas or options. You won't have to worry about HOW you're going to get it done. I'LL MAKE IT ALL HAPPEN for you. I can be your Marketing Fairy Godfather.Call me or text me on my cell at 415-407-8345 or email me personally at gary@garyasanchez.com so we can get started ASAP.
Gary Sanchez's Current Company Details
Freelance
AI-Enhanced Ghostwriting | Email Newsletters and Courses That Build Loyal Audiences
New Mexico, United States
Gary Sanchez Work Experience Details
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Ai-Enhanced Ghostwriting | Email Newsletters And Courses That Build Loyal AudiencesFreelanceNew Mexico, United States
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Freelance Marketing ManagerGenerosity - Santa Fe Jul 2020 - PresentSanta Fe, New Mexico, United States"Marketing is the generous act of helping someone solve a problem. Their problem."
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Freelance Marketing ManagerQueso & Cheese Marketing Dec 2014 - Jul 2020Albuquerque, New Mexico AreaI help local businesses turn neighbors into new customers to help you grow sales, grow profits and grow cash flow by using Local Store Marketing tactics such as retail sales promotions, guerrilla marketing, and internet marketing. Let me heelp you strenthen your weak marketing so you can enjoy the success of being a business owner. Call or text me to schdule a 20 minute coffee meeting to discuss your marketing needs (415) 407-8345 or visit my website to see what types of marketing programs I can create for you: http://www.garyasanchez.com/local-store-marketing-services
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Director Of MarketingGood Feet Worldwide Oct 2013 - Nov 2014Carlsbad, Ca* Improved infomercial and television advertising by increasing emphasis of consumer benefits in messaging;* Launched company blog using Hubspot system and increased website traffic +25% (up from +15% previous year);* Spearheaded testing of advertising alternatives to more expensive mass media:> Tested Google AdWords and FaceBook ads as part of a market based digital marketing test;> Tested newspaper advertising;> Tested mobile advertising;* Relaunched Franchise Sales portion of website to increase time on site and inquiries from potential new franchise buyers;* Developed overall company marketing strategy to set foundation for needed changes.
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Freelance Marketing ConsultantGary A. Sanchez Marketing 2008 - Oct 2013San Francisco Bay Area* Strategy - Developing channel strategy and plans to expand distribution for online food company in the retail channel, corporate events and through key partnerships;* Brand positioning - Led employees through processes to identify organization’s key differences and helped them create stronger marketing message to increase revenue;* Planning - Wrote business plan for new youth services non-profit in East Palo Alto to improve fundraising opportunities;* Project management - Planned and implemented focus groups for retailer to identify new packaging preferences among segmented target groups. Led site selection process, selection of recruiting criteria and development of moderator guide. Results were used to select new retail packaging;
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Marketing DirectorCocoabella, Llc Jul 2011 - Aug 2012San Francisco, Ca* Planning - Developed marketing plans and programs for three brands, wrote all marketing communications and developed retail collateral to help company grow sales +27% vs. prior period +12% at comp stores;* Strategy – Increased focus on corporate sales channel by launching new programs to acquire and retain gift-giving accounts. Programs helped grow critical holiday business gift sales by +39%;* Promotions – Increased email frequency and effectiveness to grow promoted collection sales +78% online. Launched first promotions calendar at Glace and introduced a new chocolate holiday at CocoaBella. Launched bi-weekly promotion calendar at CocoaBella which will drive social media and content calendar;* Project Management - Launched new products for each chocolate holiday and introduced 2 new permanent products. Managed process from product photography and online availability, to writing and distributing press releases, email marketing campaigns, sales staff training and in-store signs and merchandising* Project management – Increased number of active rewards card participants +45% in 6-months by relaunching program with more benefits and creating staff training to more actively enroll customers.
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Facilitator & Project Manager, Haas @ WorkHaas School Of Business, Uc Berkeley Feb 2011 - Apr 2011Berkeley, Ca* Innovation - Guided a MBA consultant team of 21 members through an innovation framework and discovery process to help it generate an extensive list of potential breakthrough and game-changing business opportunities for a Fortune-500 financial services company client;* Project Management - Used structured processes designed to generate hundreds of ideas, and helped the team organize identify the largest opportunities and to develop action-based recommendations to client.
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Project ManagerTaproot Foundation Jan 2010 - Dec 2010San Francisco, Ca* Project Management - Led a pro bono team of creative professionals to develop three brochures for Renaissance Entrepreneurship Center. Created and managed project time line, kept project in scope, facilitated communications between client and team and ensured the final product was on strategy and high quality. -
Marketing DirectorCartridge World Feb 2006 - Jan 2008Emeryville, Ca* Planning - Led development of annual marketing plans and programs to help company grow from 250 to 630 stores, and revenue from $35 million to $120 million; * Project management - Built marketing department from scratch, hired three team members, and created first ever quarterly promotion calendar. Led an evaluation of brand asset management systems, and selected and implemented best option to standardize the delivery of branded materials to Franchisees. System was critical to improve the branding consistency across locations.;* Marketing Strategy – Revised marketing strategy from B2C to B2B, to target high value small office / home office toner users. Implemented new tactics appropriate for target such as direct mail, email marketing, new marketing collateral and sales training;* Promotions & Public Relations – Developed company’s first quarterly promotion calendar which resulted in increasing revenue +31% during “Plant a Tree, Not a Cartridge” event. Promotion was a partnership with the National Arbor Day Foundation which generated extensive national and trade press coverage;* Website – Increased website sessions by +829% through site redesign and relaunch, Google AdWords marketing, and cross channel advertising;* Marketing Collateral – Developed wide range of collateral including sales presentations, brochures, print ads, newspaper “sticky note” ads, promotional posters and grassroot tactics such as flyers and stickers. -
FounderTablezest Aug 2004 - Dec 2005San Rafael, Ca* Planning - Wrote business plan and secured $50,000 in equity from individual investors and secured $105,000 SBA startup loan to finance equipment and working capital on merits of business plan;* Brand Positioning - Created the name and positioning (great food * fresh & local ingredients * easy & fun) based on competitive assessment and primary research among target customers;* Project Management - Led creative agency in the development of company logo, identity, and all style guide elements for use in developing marketing collateral. Led chef in the development of new products and menu items to support the local ingredient sourcing strategy.
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Retail Marketing ManagerPeet'S Coffee & Tea May 2003 - Aug 2004Emeryville, Ca* Planning - Developed annual marketing plans and programs for $98 million, 88 store channel. Led development of coffee and beverage promotion calendar, new product launches, packaging & Peet’s card programs to double comp store sales growth to +4.4%;* Marketing Strategy – Increased revenue +$619,000 (+11% comp store sales growth vs. prior year +2%) in first 9-months by relaunching the pastry segment as ‘Peet’s Artisan Baked Goods’ with new positioning, new products, merchandising and promotions;* Promotions – Launched integrated theme promotion (new products, visual display & merchandise) that generated incremental sales in drinks (+$400,000) and beans (+$100,000) behind ‘Peet’s Summer Cool Down which was an iced coffee, extended-use campaign during traditional slow season;* Project Management – Increased revenue +$75,000 during 1-day Peet’s Card giveaway to commuters at San Francisco and East Bay BART stations. Led, organized and project managed teams of retail staff;* Project management - Launched first ever promotional packaging for Holiday and Anniversary Blend coffees resulting in +13% comp store growth of Holiday Blend. Colorful coffee bean packaging is now a standard practice at Peet's. -
Retail Channel Marketing ManagerIntuit Jul 2002 - Apr 2003Mountain View, CaManaged cross-functional relationship with Brand teams to identify and recommend new channel marketing opportunities, and acted as the internal voice of the retail channel. Owned the channel P&L, volume forecasting, tracking and management.* Project management – Led company’s expansion into the hardward category with Quickbooks Point of Sale. Increased product distribution by +900 stores by persuading corporate Finance leadership to offer company’s first ever consignment program based on customer needs. Recognized with REACH Award;* Market Research - Led primary consumer research project to better understand the differences in purchase process and drivers of preference between retail and direct channels. Findings resulted in first time use of retailer tagged print advertising, multi-brand circular advertising and co-marketed direct mail with retailers. -
Director Of Retail Channel MarketingInnoventry Apr 2000 - Sep 2001San Francisco, CaPromoted from Product Manager. Developed programs to increase distribution, performance and profitability at national grocery and convenience store chains. * Research & Pricing – Increased company revenue +24% (vs. targeted 10%) through market tested pricing changes. Designed in-market test, research criteria, and performed analysis of results which were used to validate and implement the changes;* Project Management - Developed a retail pre-enrollment system and promotion to maximize customer acquisition. Led cross functional groups and influenced retailers to implement program from scratch. Pilot resulted in +50% increase in approvals and -30% reduction in average transaction time and costs.
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Brand Manager / Formula 409The Clorox Company Jul 1999 - Mar 2000Oakland, CaLed $120 million business spanning 3 product segments. Responsible for achieving profit and volume targets. Managed advertising development and media spending, consumer research and all elements of brand’s product, pricing and distribution. Managed and developed three direct reports.* Market Research & Project Management - Led cross-functional team in accelerated timeline to conduct consumer research, develop new product positioning in quickly emerging category. Secured $6 million capital commitment to support manufacturing requirements.* Marketing Strategy - Developed long term vision and strategy and set the foundation for 5-year new product innovation plan for the brand portfolio. Used category gap analysis and consumer research to identify opportunities and set direction. -
Brand Manager / Home Care Trade MarketingThe Clorox Company Aug 1998 - Jul 1999Oakland, CaPromoted from Associate Marketing Manager. Led development of innovative trade marketing promotions resulting in spending reductions for $650 million Home Care division. Managed and developed two direct reports.* Market Research & Concept Testing - Pioneered the development of a multi-brand, direct mail, retail co-marketing campaign to increase retailer traffic. Tested in-market and launched nationally, supported by a $10 million budget;* Marketing Strategy - Secured management approval to $29 million promotion budget & plan, which reduced overall Divisional spending by $15 million and forecasted sales increases of +1.5%.
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Associate Marketing Manager / Kingsford Charcoal, Pine-SolThe Clorox Company Mar 1996 - Aug 1998Oakland, CaAssisted in the profit and loss management of two #1 brands with $140 million and $290 million in sales.Recommended and gained approval for price increase which resulted in ongoing profit improvement of +$2.6 million annually with no volume loss;* New Products - Gained approval for new product launch, developed and executed comprehensive marketing programs to generate awareness and trial. Resulted in increasing franchise share +2.0 points within 4 months of start-of-ship; * Marketing Strategy - Identified large Hispanic marketing opportunity based upon analysis of market research. Gained approval to shift advertising and promotion spending against the target and led development of TV & radio ads.* Co-Marketing Promotions - Developed and executed a Budweiser & Kingsford national co-promotion which resulted in the brand’s highest ever retail merchandising support and +25% sales increase. Program was nominated as one of top 5 promotions in the company in 1997.
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Assistant Marketing Manager / Tomato ProductsDel Monte Foods Aug 1994 - Mar 1996San Francisco, CaAssisted in the management of five product lines with $90+ million in revenue.* Strategy and Analysis - Identified break-even profitability of two major businesses through analysis of cost structures. Resulted in $2 million of capital expenditures to support the businesses, despite company cash flow challenges, which enabled annual volume gains of 13% and 20%; * Positioning & Packaging - Gained approval for business strategy and repositioning of a regional business. Resulted in execution of new pricing and 100% increase in research, advertising and packaging redesign budgets. -
Assistant Vice PresidentUnion Bank Of California 1987 - 1992Long Beach, CaUnderwrote loan financing and sold financial services to small and middle market businesses in $13 million loan portfolio.* Sales & Relationship Management - Exceeded new business development goals by 70% in loans and 300% in deposits by generating new clients through cold calling and referral source management.* Sales - Led cross-functional team to build new corporate relationship and secure business from competition. Resulted in new $1 million borrowing customer. -
Maintenance DirectorThe Lair Of The Golden Bear 1985 - 1986
Gary Sanchez Skills
Writing
B2c
Positioning
Packaging
Keys
Distribution
Elbow
Planning
Facebook Api
Channel Strategy
Hubspot
Business Plan
Consulting
B2b
Online Marketing
Haas
Retail
Profit
Sales
Press Releases
Messaging
Sales Channel
Pastry
Market Research
Arbor
Communication
Calender
Photography
Advertising
Google Adwords
Merchandising
Fundraising
Orthotics
Signs
Financial Services
San
Mobile Advertising
Chocolate
Ice Cream
Press Coverage
Email
Focus Groups
Analytical Skill
Launches
Marketing
Training
Staff Training
Collateral
Direct Mail
Tea
Radio
Email Marketing
Retail Marketing
Toner
Product Launch
Project Management
Marketing Communications
Corporate Events
Problem Solving
Television
Marketing Strategy
Mail
Retail Packaging
Franchise Sales
Partnerships
Campaigns
Pricing
Youth Services
Tactics
Gary Sanchez Education Details
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Finance, General -
Santana Hs3.96 -
Renaissance Entrepreneurship Center
Frequently Asked Questions about Gary Sanchez
What company does Gary Sanchez work for?
Gary Sanchez works for Freelance
What is Gary Sanchez's role at the current company?
Gary Sanchez's current role is AI-Enhanced Ghostwriting | Email Newsletters and Courses That Build Loyal Audiences.
What is Gary Sanchez's email address?
Gary Sanchez's email address is ga****@****ail.com
What is Gary Sanchez's direct phone number?
Gary Sanchez's direct phone number is +5731838*****
What schools did Gary Sanchez attend?
Gary Sanchez attended Stanford University, University Of California, Berkeley, Santana Hs, Renaissance Entrepreneurship Center.
What skills is Gary Sanchez known for?
Gary Sanchez has skills like Writing, B2c, Positioning, Packaging, Keys, Distribution, Elbow, Planning, Facebook Api, Channel Strategy, Hubspot, Business Plan.
Not the Gary Sanchez you were looking for?
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Gary Sanchez
Santa Clara, Ca2hpmsystems.com, automatedbldgs.com -
Gary Sanchez
Customer Success | Seo Specialist | Account Management | Training And Development | Saas | Crm Automation | Implementation Specialist | Onboarding | ManagerOcala, Fl -
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Gary Sanchez
Denver, Co3aol.com, tallgrassenergylp.com, tallgrassenergy.com3 +191392XXXXX
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