Responsible for devising and implementing marketing partnerships with the music industry on behalf of client brands. I oversaw live, content and sponsorship campaigns in the UK, US and Ireland on behalf of brands like Guinness, Smithwick's Irish Ale, Heineken, Meteor, Absolut, Corona, Topman, Irish Daily Mail, Pizza Hut and Sony Ericsson.

Led a client service department of 7 and lead account handler on The Irish Gas Board, The Sunday World Newspaper and TV3 advertising accounts. Responsible for all new business development.

Lead account handler on Mazda, Centra Foodstores and Jurys Hotels Group.

Part of the client service team on The Irish National Lottery, the biggest ad account in the country and went on to become lead AD on Wrigleys, Lucozade and Lucozade Sport, American Express and DHL. Worked closely with Ogilvy's London on brand planning and strategy.