Gary Dias Email and Phone Number

As managing consultant and principal, I lead a team of experienced consultants focused on partnering with healthcare systems and hospitals to optimize the performance of their marketing, sales and business development teams and creating a superior, seamless consumer experience. We're available for project-based and interim assignments. Our focus is on developing and implementing strategy built around driving profitable volume to aligned and employed physicians. We specialize in workflow/process re-engineering with the goal of maximizing collaboration, creating a seamless consumer experience, maximizing brand loyalty, driving leads and converting them to significant numbers of patient encounters. Since today's health system marketing and business development departments rely heavily on technology platforms to support strategic omni-channel initiatives, it is critical that CRM platforms are positioned to serve as the hub of all planning, management and reporting. Just as the selection of your CRM partner is critical to high-performing health system business development and marketing teams, how your CRM is implemented, integrated with other technology platforms and hard-wired to workflows and processes can separate high-performing teams from the rest of the pack. Whether you're evaluating your consumer CRM platform and processes or replacing or re-engineering your current CRM, we can help. We are also well-versed in consumer contact center development and deployment with an eye to creating a superior experience for patients and prospects while optimizing the performance of your contact center initiative, ensuring that it is effectively integrated with your consumer marketing strategy, platforms, and campaigns. Other areas of expertise include physician alignment, physician referral development, sales management, marketing vendor management and integration, business development and value-based employer solutions.

Served as interim marketing executive for one of the nation’s most respected comprehensive cancer centers, leading a talented team of physician and consumer marketing professionals focused on developing and implementing highly effective physician and consumer marketing initiatives. Strong focus on patient acquisition and maintaining the organization’s market-leading brand preference. Fox Chase is part of the Temple University Health System.

As the marketing executive for a $10B enterprise, I had oversight of a large marketing team with responsibility for marketing strategy, CRM management, digital and traditional marketing channels, campaign optimization, advertising agency and vendor partner management, consumer call center operations, marketing analytics and reporting. Additionally, I had executive oversight of system sales functions, including physician alignment and employer solutions sales and direct contracting. My span of control encompassed more than 50 direct and indirect reports.

Supported the healthcare vertical of a full service technology consulting, implementation and outsourcing firm, specializing in ERP implementations and business intelligence solutions. Healthcare clients included Texas Health Resources, one of the largest faith-based, nonprofit health care delivery systems in the United States.At Animato, my knowledge of healthcare operations and business development contributed significantly to the firm's abillity to identify and capitalize on opportunities to collaborate with healthcare systems operating in multiple inpatient and outpatient locations and/or needing to effectively and seamlessly integrate aqquisitions into a common technology platform. Heavy focus on PeopleSoft and Oracle enterprise systems and supporting technologies.

Concurrently served as business development and chief marketing officer as well as CEO of flagship facility for a privately held, for-profit healthcare system operating multiple inpatient and outpatient specialty service lines in Texas and California. Responsible for executing growth strategies supporting census and service line development, corporate expansion (M&A and de novo development), referral development/sales, marketing and overall profitability. As facility CEO, I consistently achieved the highest EBITDA margins company-wide.

Launched and managed operations, business development and marketing for start-up mobile vascular ultrasound screening company. Lead development of web-based platform designed to support sales, patient scheduling, call center operations, clinical field operations and results processing. Company was operating profitably in a number of regional markets by end of year one and was ultimately sold to private equity.

Responsible for Southeast Texas operations for nation's largest mobile vascular screening company. Secured and managed signficant hospital relationships in Texas, including CHRISTUS Health Southeast Texas and HCA's Gulf Coast Region. Mentored new and underperforming field personnel nationally.

Responsible for start-up and management of Texas operating division of Nashville-based, VC-backed medical management company. Managed team which developed risk-bearing IPA delivery system (Golden Triangle Physician Alliance) and the infrastructure necessary to manage the financial risk associated with capitated payor contracts. Company ultimately was acquired by the Universal American Insurance Group. Heritage now functions as Universal American's Medicare Advantage subsidiary.

Senior leadership position with responsibility for achieving multi-campus revenue targets for integrated delivery system which included 310-bed acute care hospital, 120-bed specialty hospital and regional physician network. Played key role in acquisition of county hospital by EPIC Healthcare. Recipient of EPIC's national Marketplace Excellence Award.

Managed market research, planning, marketing communications and service line development for one of nation's leading pediatric hospitals.