Regional Vice-President / Regional District Manager
O'Neal Steel, Inc
Known as one of the largest privately owned Steel Service Centers within the United States with approximately 2,000 employees within 25 various locations. O'Neal Steel offers seven major multiple product lines and on-site processing. Served as Regional Vice-President with Total Profit and Loss Responsibility for the District, which included a two-state geographic area, 50+ employees, and $19 Million in annual sales. BRANCH REORGANIZATION. Consolidated Greensboro sales groups from O'Neal acquisition of Carolina Steel to maximize operational capabilities. Initiated cross training to leverage strengths of the two companies resulting in 10% increase in net margin. Combined distribution routing, consolidated inventories, and combined value added production to improve asset utilization and improve customer service.REGIONAL MANAGEMENT. As RVP led Atlanta district to 10% increase in GM% by implementing new marketing, value added, product pricing procedures. Maintained positive ROI performance during declining market demand. Achieved ISO 9000 certification to enhance entry to greater OEM customer base. CORPORATE BASED PARTICIPATION. Initiated Corporate Activity Based Costing Analysis to measure productivity and set baseline for new pricing policy, and served on Executive Management Strategic Planning Board and Chaired Company Training Committee to set various company goals, mission, objectives and direction.