Director Of Equipment Sales
CurrentRENTAL SERVICE CORPORATION, Scottsdale, AZ 2010 – 2012Director, Equipment SalesManaged sales and marketing for new and used equipment for North America with sales staff of 8 regional equipment sales managers. Developed strategy for marketing, commissions, and advertising. Set all company records for sales and margin.UNITED RENTALS CORP, CT, USA 2008 – 2009Director, Equipment SalesAuctions / retail / wholesale / brokerRENTAL SERVICE CORPORATION, Scottsdale… Show more RENTAL SERVICE CORPORATION, Scottsdale, AZ 2010 – 2012Director, Equipment SalesManaged sales and marketing for new and used equipment for North America with sales staff of 8 regional equipment sales managers. Developed strategy for marketing, commissions, and advertising. Set all company records for sales and margin.UNITED RENTALS CORP, CT, USA 2008 – 2009Director, Equipment SalesAuctions / retail / wholesale / brokerRENTAL SERVICE CORPORATION, Scottsdale, AZ 2000 – 2008Director, Equipment SalesDirected sales and marketing for new and used equipment for North America.• Developed and managed marketing, commissions, and advertising strategy.• Created auction system and renegotiated contracts.• Directed overhaul of web site, and operations for equipment sales driving sales over $400M.• Designed computer pricing system for over 34,000 units.HERTZ CORPORATION, Park Ridge, NJ 1993 – 2000Director, Used Equipment SalesManaged 6 region equipment sales people and export office ($150M in sales).• Increased sales profit from 16% to 32% in 1 ½ years.• Controlled used equipment prices retail / wholesale.• Produced The Source, a magazine of approx 40 pages color equipment listings and editorial. Distributed to over 40,000 companies worldwide every 4 to 5 months.• Set up advertising in regional and national publications.• Managed Export department with 3 offices Miami / Houston / Tucson.• Selected to perform due diligence for company buyouts on 4 major companies.• Assisted the purchasing dept with trade values, new brands and depreciation issues.• Set up complete auction system and contracts, nationwide (when / why / where to auction).• Collaborated with IT dept in creating company web site and directed development of equip sales site. Show less
