Gary Self Email & Phone Number

Simpsonville Sc

Customer Business Manager for the CPG industry.

Simpsonville Sc

Providing innovative value added Rubber Sealing Solutions

Greenville, South Carolina Area

Developed and Managed an account portfolio that generated $45M in annual sales utilizing a $10M annual trade budget and included 500+ items. Completed and Presented company plans, category reviews, pricing, promotional analysis and new item presentations. Consistently exceeded company delivery, share, program objectives along with customer category growth rates. Managed Brands include Big G Cereal, Nature Valley, Betty Crocker Baking and Meals, Progresso, Old El Paso, Green Giant, Gold Medal, Cascadian Farms, Muir Glen & Annie’s.Developed annual promotional plans that included 8-10 in store displays monthly and bi weekly promotional ads which consistently achieved annual sales growth of 2%. Grew cereal and granola sales, distribution and share by 2-5% annually and improved customer margins by moving from an EDLP strategy to a Hybrid 52 week promotional & display plan. Grew organic business by 25% per year, 4 out of last 5 years. Led a cross-functional team to develop a shipper program that grew display shippers from 2% to 14% of total deliveries. Program later implemented by the entire region. Utilized Co-marketing funds to create an Ingles exclusive electronic Box Tops consumer incentive program which received a Special Achievement award from General Mills Reduced annual post audits by 75% ($320K.) Reinvested savings into trade promotions

Greenville, South Carolina Area

Developed and Executed annual account plans that generated $25M in annual sales utilizing a $6M trade budget. Managed Brands included Pillsbury Refrigerated Dough, Yoplait Yogurt, Pillsbury Frozen, Green Giant Frozen, Pet Ritz Frozen, Totino’s Frozen, Pillsbury Dry Baking, Hungry Jack, Martha White, Old El Paso, and Progresso. Lead category reviews that resulted in section expansion in Refrigerated Dough, Yogurt, Frozen Baked Goods and Frozen Vegetables. Recognized as BILO Vendor of the year 3 times.Prevented loss of the $420K Green Giant veg line by developing a comprehensive category plan that achieved BILO’s category profit targets and improved category margins resulting in 28% increase in Green Giant Distribution and a 22% increase in sales.Developed and managed a $300K annual Co-Marketing budget to run cross category theme events such as Box Tops, Meal Deals, Catalina, in store promotions and demos.Broker Manager for General Mills Small Planet Food organic business.Trained and Mentored new Account Managers and served on cross functional teams to improve and simplify Trade Planning systems and Account Manager workflow.

Greenville, South Carolina Area

Established new direct mail advertising accounts with Winn-Dixie , Coca-Cola, and several local car dealerships. Exceeded Sales quotas for 3 straight quarters earning 2 sales achievement awards.

Greenville, South Carolina Area

Communicated Weekly merchandising plans to stores and prepared weekly sales reports. Coordinated all in-store POS and New Store openings events. Planned annual sales meetings, food shows and worked on special projects for shopper cards and improving customer service. Additional positions held include Customer Service Manager 1986 - 1987, Grocery Manager 1985, and Frozen & Dairy Manager 1984

Masters, Christian Ministries And Counceling

Bachelor Of Science (Bs), Business Adminstration And Marketing