AI | Analytics | Data | Performance | ROI• Agency start up.• Data strategies, insights and more.• Proprietary data platform for marketing/advertising activation & inventory yield maximisation. • Data unification across modern marketing mix for optimised performance achievement in both online and, sometimes offline.

• Digital Customer Experience.• Commerce Journey Practice.

• Engineered revenue growth by ensuring total client satisfaction to encourage referrals, and winning new businesses in both Belgium and Vietnam markets.• Determined areas of improvement for cost control and initiate changes.• Reduced and controlled expenses by optimising the studio processes, minimising waste and allocating staff levels correctly.• Managed team of 15 direct reports from project managers and technologists to finance and administrative departments.• Re-defined employee functions to keep individuals on task and their remunerations on par within industry standards.• Promoted the agency studio at regional industry and trade conferences.

• The Digital Practice Lead and co-founder of the digital, data and performance division within the agency.• Implemented business goals and managed all aspects of the department to specialise in delivering insightful truths, by analysing data, for the creative and account service teams.• Utilised digital expertise to plan, conceptualise and deliver on successful consumer journey-centric campaigns and new business wins.• Coordinated regional best practices to develop and cascade regional digital playbooks.• Handled all procurement and delivery for outsourcing of different components of the operations, by building on on-going relationships with reliable vendors.• Maintained operational efficiency with proactive oversight corrections.• Developed digital disruption strategies and award-winning campaigns for Suntory Pepsi Vietnam:Tet (Vietnamese Lunar New Year) and Pepcoin (Pepsi's digital currency).

FCB Happiness Saigon is an affiliate of the FCB network.The Digital Practice lead across the agency clients providing: • strategic consultancy (connectivity planning) on innovative and interactive content with focus on consumer journey and path-to-purchase• delivery of lead generation and data-driven initiativesThe Strategy lead for:• NIVEA's regional e-commerce / marketplace roll-out• Bosch regional digital marketing

• Managed team of 8 direct reports within digital team and over 20 indirect reports.• Optimised the inter-department work processes towards delivering a more integrated agency solution for Samsung Vietnam.• Initiated an internal digital learning programme that encouraged excellence and increased time-spend efficiency.• Delivered new retainer business by steering Samsung Vietnam’s content and platform management to be handled within the agency. • Increased agency revenue by maintaining high quality standards with current Samsung Vietnam clients.• Delivered Samsung Vietnam’s first disruptive mobile ad for the launch of Galaxy Note 4.• Co-developed the local business model for Cheil’s internal programmatic ad platform and delivered on a USD0.21 CPC for a pilot project in 2014.

• Relocated to Vietnam, at the invitation of the then Managing Director, to set up a new department to deliver on Unilever Vietnam’s digital agenda.• Interviewed, hired and trained new staff, including their setting their performance evaluation, goals and improvement plans development.• Solicited information from administrative staff, executive leadership and other department managers to make informed decisions towards operational excellence.• Quadrupled department’s revenue targets within first 12 months of operations.• Delivered on multiple digital campaigns for Unilever Vietnam, which won international awards for both strategy, digital and creative excellence.• Attended local industry conferences and trade shows to maintain knowledge and network.

• Led the digital team on strategies, project management and delivery of campaigns with focus on lead generation for DBS Bank, UPS, Microsoft and Credit Suisse.• Maintained operational efficiency with proactive oversight and corrections.• Strategized and implemented Singapore’s first wine-pairing utility for NTUC Fairprice with above average adoption rate within its first 3 months of launch.• Led the regional direct and email marketing campaigns for UPS and Microsoft, with consistent delivery of open rates. • Launched an innovative digital-led campaign with Medal of Honor: Tier One video game for Electronic Arts Singapore in 2010

• Helped with research best practices to support Strategic Planning teams.• Led digital implementations of campaigns for Visa (Beijing Olympics 2018), Mercedes-Benz (S-class 2008 and 2009 launches), Fonterra (Anmum Mother’s Portal) and Pepsi (pre-World Cup 2010), achieving above-average KPIs.• Worked on the planning and implementation of a pioneer digital campaign for Nescafe Singapore, which obtained multiple international creative awards and recognition, and gaining increased y-o-y sales growth for its ready-to-drink SKU.• Utilised Google and other web technologies for an innovative campaign for Nescafé, and achieved high engagements and consistent product sales.

• Utilised digital and data expertise in project planning and delivery for British American Tobacco Malaysia.• Developed and implemented successful digital and database marketing campaigns for Dunhill and Kent, delivering on high retention and loyalty rates.• Worked on the launch and retail marketing programs for 101 degrees east (Dunhill’s flagship retail/F&B store in Malaysia) as part of its ‘dark’ marketing strategy, increasing Dunhill’s brand awareness, and delivering consistent daily traffic to the store.• Co-chaired the organizing committee for Shell Global Solutions APAC’s regional oil & gas conference, a hospitality event at Langkawi Island, Malaysia in 2007.• Pitched and was awarded the Ayamas (frozen foods) business by only initiating a retail trade workshop session on ‘Planogramming’ (retail display space planning).• Mentored junior team members to improve performance.

• Developed relationship marketing, direct mailers and online advertising strategies for Petronas and Bumiputra-Commerce Bank (BCB, now known as CIMB Bank).

• Performed general administrative duties to support the Group Account Director by completing paperwork in a timely manner and ensuring proper filing of every document.• Co-developed and pioneered direct marketing programs for Maxis, Hotlink and Astro, achieving an increased new subscriber rate and reduced churn rate.