Experienced Management leader with experience managing both direct and indirect teams across Europe, Asia, North America and Oceania. I have spent the last several years in E-commerce leadership roles, where I've developed an extensive range of skills including team development & and coaching; recruitment; Web Development and marketing planning; Online Marketing; budgeting & and forecasting; project Strategy; channel development; Sales & trade User Experience UX to name but a few. My strengths are the ability to think strategically whilst also focusing on execution excellence.
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E-Commerce InstructorVanwest CollegeVancouver, Bc, Ca -
E-Commerce InstructorVanwest College Jul 2024 - PresentVancouver, British Columbia, CanadaIn-person class instruction in the evening course at Vancouver's downtown campus. -
Program CoordinatorWales Young Institute Jan 2024 - PresentCanada -
College Diploma Program Instructor And Academic AdvisorWales Young Institute Sep 2022 - PresentVancouver, British Columbia, CanadaCorrespondence diploma program:1.) Business Administration Diploma Program2.) Web Application Development Diploma Program -
Digital Marketing InstructorTamwood International College Jul 2022 - Aug 2022Vancouver, British Columbia, CanadaIn-person class instruction in the evening course at Vancouver's downtown campus. -
Senior Digital Marketing ManagerSole To Soul Footwear Jan 2019 - Jun 2022Calgary, Alberta, CanadaThe E-Commerce / Digital Marketing specialist responsible for the design, consumer adaptation, growth and profitability, working collaboratively with all partners to execute a successful USA and Canada online sales channel. For the overall management and marketing of the Online store / website on both a strategic and tactical day-day basis ensuring that all KPI’s are being delivered upon. In addition, leading the CRM, growth of customer database and strategies as they pertain to E-Commerce.a. Manage brands’ social media ad budgetsb. Create and traffic ads daily using Facebook and Instagram ad buying interfacec. Perform frequent check-in calls with agency partners and senior analystsd. Pull daily reports on ad performance and make adjustments to ensure ROI is hittinggoalse. Work closely with our creative team to brainstorm and script social media ads, drawingon client needs and input where possiblef. Translate technical concepts into actionable, tactical and strategic action plansg. Familiarize yourself with new products & come up with promotional strategies on socialmedia -
E-Business Fulfillment Solutions SpecialistAmazon Nov 2018 - Dec 2018Balzac, Alberta, CanadaBe part of the team that prepares Amazon customer orders.Some of your duties may include:Receive and stow inventoryPick and pack ordersLoad boxes into trucks for shipmentOperate powered industrial equipment (PIT)Climb and descend stairs (applies to sites with stairs) -
Senior E-Commerce ManagerSouth China Group Feb 2016 - Apr 2018Central, Hong Kong• The Senior E-Commerce Manager is responsible for collaborating with cross-functional partners to manage all aspects of the E-Commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, EBiz. campaign design, customer service, online analytics and business technologies;• Serve as a liaison and primary point of contact within the E-Commerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test E-Commerce initiatives;• Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the E-Commerce strategy;• Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns;• Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing;• Manage all aspects of web analytics related to E-Commerce and communicate relevant information to team members, executive leadership and cross-functional partners;E-Commerce solutions:• Proven leadership of large E-Commerce scale projects;• Experience with B2C / B2B2C, B2B / B2B2B and O2O E-Commerce depending on your focus;• Extensive knowledge of e-commerce technology and sophisticated analytics;• Generate and implement new sales and marketing initiatives to increase E-Commerce sales and profitability;• Provide expertise on current E-Commerce industry best practices. Consult on cross-functional projects to ensure E-Commerce principles are incorporated;• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions;• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives. -
E-Business, Department ManagerAeon_ Aeon Co., Ltd. Aug 2014 - Jan 2016• Coordinate with internal and external parties to project manage new brand roll outs on group portal, and implementing efficient and effective developments and operations.• Manage and coordinate site changes, promotion campaigns including translations, content localization, web site creation as well as product content and availability• Manage day to day operations, from Customer Services, website optimization, content management, order fulfillment, inventory organization and post-sales customer service.• Analyze key website metrics to evaluate merchandising and promotional recommendations. Review and assess effectiveness of the implementations.• Monitoring performance of key areas of site to ensure good user experience and also provide customer behavior as well as market trend analyses for future growth plans.• Develop and implement customer service policies and procedures and lead and encourage the customer service team to achieve set financial and KPI goals. -
E-Commerce ManagerSun Cupid Technology (H.K.) Ltd Jul 2013 - Jul 2014Oversee the establishment of e-platform and user engagement strategic planning Design the roadmap to enhance web and mobile channels Improve the digital designs with creative and artistic ideas Manage the development team to deliver digital solutions Control project scopes such as budget and schedule Stay in touch with technology trend and research new digital solution Liaise with user experience design team to define requirement Establish procedures and compliance standards to ensure the quality of work -
Strategic E-Business ManagerGadget & Gear Apr 2011 - Jul 2013• Manage the E-commerce team and oversee all daily operational issues• Full accountability on P&L• Create and implement all online marketing strategies• Develop and improve on E-commerce platform as required• Involved in all recruitment issue as the team continues to grow• Manage an organization structure responsible for marketing, business development, web development, creative, operations, warehouse, logistics and customer service functions• Develop new online channels and to align with overall corporate business objectives• Responsible for annual budget process and the overall sales direction and expense control• Marketing strategy and content development for online, social media, and mobile platform Lead the full teams and determine pricing & promotion strategy including management of free shipping P&L -
E-Commerce Manager艾格文 Igarment Ltd. Mar 2008 - Mar 2011Hong Kong• Work with the Category and CCMP teams to plan and implement activities that fulfill category plans.• Ensure that the marketing plan and activity briefs are informed by player insight; work closely with the Insight team to understand player behavior and market trends and to ensure that highly targeted data is available to fulfill all direct campaigns.• Manage the day-to-day implementation of the marketing plan, including objective setting and KPIs.• Responsible for briefing campaign collateral, managing the creative and production process and managing campaign distribution.• Ensure that website content and functionality supports player and category objectives and has a consistent look and feel.• Ensure that high quality campaigns are delivered within cost and time parameters.• Responsible for managing the campaign budget from agreeing spend, cost per acquisition and ROI through to ensuring purchase orders are raised.• Work with the Insight team to deliver detailed campaign reporting; continually strive to optimize campaigns.• Ensure that all campaigns adhere to the highest standards included in the Camelot advertising code, player protection guidelines, Data Protection Act, lottery license requirements and technical security guidelines.• Be aware of channel, media and competitor trends. Amend plans to exploit opportunities and respond to threats.• Work closely with Insight, Category, CCMP, IT, Programmer, Creative Services and agency teams to ensure eCommerce objectives can be realized.• Develop and implement e-marketing campaigns including social media marketing, such as company website , Facebook Page, YouTube, Twitter, LinkedIn etc• Assist in planning and implementation of marketing campaigns of the company• Explore new e-marketing channels to achieve company’s target• Monitor performance of all online marketing initiatives and maintain databases -
Serior Web MasterMidland Holdings Limited Nov 2006 - Dec 2007Hong KongBuilds software and data programs to provide technical architecture of web sites. Provides tech support to staff. Troubleshoots issues that arise around the clock. Also administers technical systems, servers and databases. Essential duties and responsibilities include the following. Other duties may be assigned. • Gathers feedback from graphic design and online content staff on assigned projects. • Builds user interface applications and back-end databases using various programming and scripting languages. • Creates complex dynamic web applications • Creates prototypes and functional specifications for assigned software projects. • Creates technical methodologies for engineering solutions to Web-based development problems. • Determines what web technologies to utilize, such as database models, applications, file specifications and server-based applications for assigned projects. • Conceptualizes the graphical interface of the Company's Web site(s) or web development product(s). • Integrates video, animation, still images, text and audio into the graphical design of Web pages. • Utilizes various graphical software tools and technologies to transform graphical concepts into specific Web pages. Executes design into HTML and other Internet languages for use on the Internet • Critiques other designs and solicits feedback on Web pages produced. • Makes changes to Web site/pages based on feedback from management and users. • Stays abreast of any industry-wide changes in design philosophy and any new tools and technologies being used for Web design. • Works with Lead Graphic Designer, Web Developers, and/or Web Editor on Web design and delivery of graphical content to end users.
Gary Ko Education Details
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Pidp - Adult And Continuing Education And Teaching -
Business Administration And Management, General -
Computer Science -
Cgi Systems Programming Development -
Scarborough Christian SchoolOntario Secondary School Diploma -
Kiangsu Chekiang CollegeForm 1 To Form 3
Frequently Asked Questions about Gary Ko
What company does Gary Ko work for?
Gary Ko works for Vanwest College
What is Gary Ko's role at the current company?
Gary Ko's current role is E-Commerce Instructor.
What schools did Gary Ko attend?
Gary Ko attended Vancouver Community College (Vcc), Chaminade University Of Honolulu, Concordia University, Seneca College, Centennial College, Scarborough Christian School, Kiangsu Chekiang College.
Who are Gary Ko's colleagues?
Gary Ko's colleagues are Wagner Medeiros, Mike Ghaffari, Tawsif Dowla, Jennie Cha, Shumpei Ushiyama, Brianne Cee, Hyojin Seok.
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