Gary Campbell Email & Phone Number

Manage and direct successful sales and broker teams in planning, developing and executing strategic, integrated customer business plans which deliver annual business plan and operating growth for the Central Region of the U.S. across Conventional Grocery and Mass channels of trade for Vibrant Health Products – Silver Hills Bakery, One Degree Organics and Little Northern Bakehouse brands. Strategic customers include Kroger, Target, Walmart, Meijer, HEB, Jewel, Giant Eagle, HyVee, SuperValu, AWG and more in the Central Region of the U.S., along with key distributors UNFI, KeHE, DPI and Lipari.

Greater Minneapolis-St. Paul Area

Lead successful sales and broker teams in developing strategic, integrated customer business plans which deliver annual operating growth for the Central Region of the U.S. across Natural, Grocery and Mass channels of trade for Ignite Sales Management clients’ and the Hain-Celestial Cultivate Ventures strategic platform. Key customers include Kroger, Whole Foods, Fresh Thyme, Target, Meijer, Walmart, Jewel, HyVee, NCG, INFRA, AWG, SuperValu and others, along with key distributors KeHE, Lipari and DPI.

Greater Minneapolis-St. Paul Area

Lead successful sales and broker teams in developing strategic, integrated customer business plans which deliver the annual operating plan for the Central Region of the U.S. across Grocery, Mass and Natural/Organic channels of trade. Strategic customers include Kroger, Target, Walmart, Meijer, HEB, Hy-Vee, Safeway, Albertson’s, Whole Foods, Sprouts and Fresh Thyme, along with key distributors KeHE, DPI and UNFI, along with other regional customers. Develop measurable goals and objectives that translated into actionable and executable sales deliverables for sustainable & profitable growth.

Greater Minneapolis-St. Paul Area

Provide leadership, direction, communication and execution of the annual sales and operating plan for the central region of the U.S. across national and broker channels of trade. 2014 fiscal year includes $377.8 MM in gross sales, and operating budget of $60.6MM. Region includes 21 states, four sales zones and 11 warehouses. Manage broad-based customer relationships and support direct reports in resolving customer issues while attaining sales and profit objectives.

Greater Minneapolis-St. Paul Area

Managed the trade planning, communication and execution of the annual operating plan for the microwave popcorn brands across all channels of trade. Brands included Orville Redenbacher’s, ACT II, and Jiffy Pop. Fiscal year 2010 plan consisted of $650MM in gross sales, $408MM in net sales, and working trade of $195MM. Developed measurable goals and objectives with brand counterparts that translated into actionable and executable sales deliverables for sustainable & profitable brand growth.

Bentonville, Arkansas

Led successful sales teams in developing strategic, integrated customer business plans which delivered the annual operating growth plan for the Walmart channel class of trade. Translated business goals into specific objectives for execution for each national account manager, key account manager, and retail link analyst. Improved and fostered relationships with VP/DMM’s and buyers at Walmart, holding review meetings as needed with a continued effort to move dialogue from tactical to strategic.

Greater Minneapolis-St. Paul Area

Delivered the brand strategies within Snacks Food Group amongst all class of trade that delivered the annual operating plan trade objectives. Led the successful deployment of programs and initiatives at key customers by providing expertise and information and supporting the effective management of trade funds. Responsible for understanding the customer’s key objectives and strategies and implementing collaborative plans that delivered long-term mutual growth.

Bentonville, Arkansas

Designed and implemented programs to drive sales by managing the Walmart business through effective contact with select category managers, efficient merchandising solutions, and execution of new item and base distribution initiatives. Analyzed consumption data, syndicated sales statistics and internal financial metrics to formulate strategies consistent with brands growth objectives. Finished the year at +5% to plan and delivered retail sales growth of +28% to prior year.

Houston, Texas Area

Presented Menu-Based Pricing program across all channels to include business reviews, pilot programs, and other logistical supply chain offerings. Position served as dual capacity to both drive sales and attack costs. Presented customer development department’s strategies, objectives, and goals, to assigned sales teams and divisions.

Houston, Texas Area

Developed customer trade plan to achieve annual plan and merchandising objectives across major ConAgra brands. Recommended and implemented trade and consumer plans to best meet the consumer and market needs for maximum effectiveness with the Kroger Co. and ConAgra Frozen Foods. Managed all administrative duties within stated guidelines of accuracy and timeliness. Provided accurate and timely information on business and market trends and competitive information. Managed broker in Dallas and Houston markets for retail coverage at store level.

Greater Salt Lake City Area

Developed trade plans to achieve quarterly quota and merchandising objectives with Associated Food Stores, Inc. and Fleming Foods, which competes in six Western states.

Greater Salt Lake City Area

Supervised merchandisers and directed sales development in area supermarkets with weekly sales of approximately $192MM. Built customer relationships and became a snack consultant to the store, providing business reviews explaining store profits and sales, along with opportunities for future growth. Coordinated promotional and display activity through effective communication at store level. Supervised 14 employees to ensure customer satisfaction while staying within certain budget constraints.

Greater Salt Lake City Area

Assisted in managing 12 drivers and a tractor-trailer semi fleet, along with the roll-out of total direct delivery to large volume supermarkets. Ensured that product was delivered accurately and on time to supermarkets throughout the area. Maintained service schedule for entire fleet. Coordinated and provided support to the area sales team. Maintained highest percent of sales to forecast among all sales people at +16.5%.