Gary Leon Email & Phone Number

New York

In that position at Basic Resources, Inc., I was responsible for all sales management for the US Polo Assn. Reebok, Body Glove, and Sean John Mens and Boys underwear/sleepwear brands as well as developing strategic private label programs with key accounts in the Mens underwear and sleepwear areas.Was responsible for the following: Developed advertising/marketing and fixture plans with all stores. Oversaw and managed all retail planning aspects. Maximized opportunities at retail by creating new concepts, product categories, etc. Worked closely with merchandising, production and design on seasonal line plans, product, pricing, costing and margins. Met with the marketing team to develop promotions, new marketing concepts, packaging for all brands. Managed key obligations on license contracts including, minimum sales guarantees, balance/maximize discount business. Responsible for working ownership in developing short and long term financial plans and managing expenses to plan.

New York

During my tenure at Hartstrings, LLC, I was responsible for all sales, brand management, marketing/e-commerce and customer service for this upscale children’s sportswear brand. Total volume was $32.0 million annually and was distributed in better department stores such as Nordstrom, Bloomingdales, and Neiman Marcus as well as over 900 better children’s specialty stores nationwide. The e-commerce volume was $2.5 million annually. I had a staff of 22 sales representative, 1 marketing manager, 3 marketing planners, 1 customer service manager and 4 customer service representative reporting to me.

New York

Was responsible for managing all facets of the total JOE BOXERbusiness/brand through an exclusive master license arrangement between Kmart andWindsong, including sales, marketing, merchandising and design. This brandrepresents over $800 million in annual retail volume in over 1500 productcategories ranging from apparel to home. I had a staff of 15 designers,production specialists, merchandisers and brand managers reporting to me to helpmanage this process.Additionally I had all sales and financial responsibilities for the GeoffreyBeene, Alexander Julian and Change Daily brands as well as all private labelinitiatives in the sportswear, underwear and loungewear categories for WindsongInc. These brands were sold into Federated, May Company, Saks Inc and other major accounts. Grew to volume by 15% to just over $35.0 million in just15 months. I had 5 account executives and 3 merchandisers reporting to me. Was responsible for over $75.0 million in annual sales of Mens underwear/sleepwear and Womens Sleepwear/Innerwear. The primary distribution for JOE BOXER was major department stores such as Federated, May Company, Dillards, Saks Inc and others as well as over 1,000 specialty stores nationwide. In Mens, grew the annual sales volume to $41.0 million through 2000. In September 1998, my role was expanded to include Womens Sleepwear andInnerwear, grew the annual sales volume to $34.0 million through 2000. Had a team of 12 account executives 3 sales planners, 5 designers, 4 merchandisers, 4 production specialists and a national team of 15 retail/visual coordinators that reported to me. Since 1992, under my direction the volume grew from $14.0 million in annual sales to over $75.0 million in 2000Instrumental in developing JOE BOXER into a major brand within the Mens and Womens underwear, sleepwear and innerwear categories at the department store and specialty store level.

New York

Was responsible for nearly $25.0 million in annual sales of Mens underwear, sleepwear, neckwear and hosiery. Had a team of 4 account executives reporting to me. Launched Kenneth Cole’s first neckwear underwear/loungewear and hosiery lines in major department stores. Developed private label programs from top to bottom with major department stores and mass-market accounts.

Brooklyn Ny, Short Hills Nj, And New York Ny

Associate Buyer of Mens Neckwear in Brooklyn NY and Group Department Manager in the Short Hills NJ store for Abraham and Straus. Associate Buyer of Mens Sportswear for Bonwit Teller New York City.

Greater New York City Area

Reviewed, compiled and analyzed national and regional television and radio demographics. Attended media conferences sponsored by the Nielsen Ratings Group to get a better understanding on their importance. Formulated and built detailed reports/recaps pertaining to importance of media ratings metrics for the EVP of Network Media at Katz Communications.