As Marketing Operations Manager, I have helped enhance team productivity by implementing Asana and Google Suite for centralized project and documentation management. I assisted in establishing a new lead management process in Marketo, improving visibility into the lead funnel, lead nurturing, campaign management and reporting. Leveraging Google Analytics, Salesforce, and Power BI, I provide monthly reports/dashboards on overall marketing performance and campaign activity. Additionally, I led the integration and internal training of the Stensul email platform, which has helped to improve email creation time and efficiency.

In my role as Email Marketing Manager, I developed and implemented five strategic email nurture campaign programs, targeting four new segments and revitalizing dormant leads. Utilizing AI-generated email drafts, which were reviewed, edited, and fine-tuned by internal SMEs and marketing stakeholders, we were able to increase our turnaround time on email campaign development. Additionally, I improved the overall health of the marketing database using Ringlead to reduce a large number of duplicate leads, which helped to increase email deliverability rates by 20%.

I managed the daily operations of all marketing technologies, lead sourcing and database governance, as well as all campaign and program management in Marketo. I successfully implemented a LifeCycle model and lead scoring program, providing more detail into lead activity and sales readiness. I led the redesign of persona-targeted nurture campaigns with dynamic content delivery, significantly improving lead engagement. My redesign of the customer newsletter boosted click-to-open rates by 112%. I also developed a scalable nurture program template, reducing production time for new initiatives, and executed all end-to-end email design, development, testing, and analysis.

As the lead web designer for all demand generation marketing campaigns, I supported high-impact marketing tactics with custom HTML emails, microsites, and landing pages. I collaborated with our CrowdCompass product marketing team to redesign PPC landing pages into a responsive HTML framework, enhancing multi-device visibility and engagement while increasing conversion rates. Additionally, I partnered with internal and external design teams to redesign the corporate website, ensuring it met industry standards and delivered an balanced user experience. Using tools such as Mouseflow and Heatmap, I managed site performance and user behavior, identifying and resolving UX issues for improved performance.

As a website content manager for two corporate websites, I ensure the accuracy, relevance, and timeliness of all content. Leading the design and development of revamped product page layouts and architecture, I focused on enhancing user experience and improving website performance. Additionally, I collaborated closely with the marketing team to strategize and build a custom training portal, tailored to meet the specific needs of the organization and its customers.

I designed and coded website landing pages and banner ads, collaborating closely with the Internet Marketing Manager to help boost digital advertising sales and visibility. I also established a new communication workflow between the sales and internet marketing teams, streamlining the requirements and processes for design projects.