In my role I performed a wide range of tasks covering many aspects of the Marketing mix from Website development to Event Sponsorship and Advertising. Working directly with the Sales & Marketing Director to create and implement the various Brand Plan and budget for all elements of branded Marketing within the company. During 2013 I had 2 employees reporting directly to me to help cover maternity leave within the department.• Re-brand – working with external companies and various departments across the Group to ensure the new brand is executed in an appropriate/consistent manner. Planning & budgets have been crucial throughout the project to manage amongst others, the rebranding of all packaging to incorporate the new logo along with a number of legal changes required on almost 100 products.• Brands – I am responsible for the planning, implementation and management of branded projects including setting and monitoring budgets.• Generic Advertising – MWD is a member of the Milk Marketing Forum (MMF), the industry body behind the current “make mine Milk” campaign. As a member of both the board and Digital Experts group, decisions were made on campaign content incl. choice of celebrities, Social Media & legacy activities e.g. the Milk Race.• Trade – Much of MWD advertising is aimed at retailers in a variety of trade publications. Working with external designers, each advert is tailored to audience and feature along with any key messages relevant to the business at time of publication.• Online – Upon joining MWD I was tasked to establish a new consumer website. From constructing a brief, to final selection of agency. I also created copy & images which was regularly updated and refreshed. I have also been involved in updates across the remaining portfolio of sites as well as part of a working group for the UK group website.

• Responsible for all marketing comms for a number of succesful marques including Vauxhall, Honda and Lexus with both above the line and below the line activities were used for all marques including press, web, billboards and direct mail. • Creation of press advertisements for each of the manufacturers for which I was responsible through liaison with the in-house design team and Franchise Managers.• Responsible for sourcing and designing materials for the Arnold Clark website for their relevant manufacturers.• Each year Arnold Clark holds the largest Motability event in the UK at the Scottish Exhibition and Conference Centre. My role within the inaugural events (2007/8), involved organising key aspects of the events including all promotional material and coordinating a number of external exhibitors. The success of these events is reflected by the fact that they continue in the same format and are now being replicated by other retailers. • Frequently involved in the planning and execution of both radio and television advertising. • Direct Mail pieces designed in-house and required liaison between Managers and designers to fulfil the brief given. Often printed and prepared by external companies many Direct Mail pieces required direct contact with a range of printers.

• Creation all Sales literature including comprehensive Pricing Guides and Data Sheets for international use.• Collation of, and reporting on, current and previous sales data through use of databases• Maintenance and development of the company website• Involvement in production of Company promotional video• Creation and management of all Direct Mail campaigns for both prospective and existing clients• Construction of a range of presentations to be used by the sales team.