Gary Rosenson Email & Phone Number

Gary Rosenson is a CEO at Principal Media at Principal Media LLC. He possess expertise in integrated marketing, new media, digital media, strategy, strategic partnerships and 25 more skills. Colleagues describe him as "Gary has strong industry knowledge and an even-keeled, collaborative approach needed to deliver revenue growth. He was a great partner, taking the time to understand our business objectives that led to numerous win-win initiatives. Gary's business skills are top notch, and increasingly relevant in a TV landscape that is quickly evolving, forcing channels to constantly demonstrate value. Gary delivers that value, but where he stands out is in his passion, commitment and persistence… Show more" and "Gary approached our agency in 2008 with the goal of creating an SEM campaign to drive Playboy TV subs on Comcast with a deep discount trial offer. Playboy TV had always used traditional media tactics, and the bet on shifting marketing dollars online paid off. The first campaign out of the gate lifted Playboy subs 8% on Comcast, a bigger increase than any prior campaign that decade. I commend Gary for shaking up his company's traditional marketing approach, as well as his… Show more"

Listed skills include Integrated Marketing, New Media, Digital Media, Strategy, and 26 others.

• 

  Chief Executive Officer

  Principal Media Llc

  Sep 2020 - Present - Los Angeles Metropolitan Area

  Oversee all aspects of company from licensing content to TV networks and streamers worldwide, plus the recent expansion into original scripted production.