Gary Sun Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

• Developed and executed weekly content calendars for Hoya athletes’ social media platforms, resulting in a 30% increase in follower engagement over six months through targeted posts and creative storytelling.
• Cultivated relationships with six prominent sports figures in the city to increase interaction rates by 50% among existing audiences, attracting 2k+ fresh supporters with in two months.
• Facilitated collaboration between marketing teams and venue/event staff to ensure successful execution promotional plans on-site, improving operational efficiency by 30%.

Irvine, California, United States

• Assisted in managing relationships with parents by introducing the Rams Youth Program, effectively communicating the benefits and value of the program.
• Collaborated with the marketing team to design and implement strategies to expand the Rams' fandom, engaging with 500+ target audiences by tailoring e-mails and messages for specific group needs.
• Worked in a cross-functional team with event operations team to organize and execute 5 training camp activities, ensuring smooth event operations and participant satisfaction.

Irvine, California, United States

• Managed the operations of live camera feeds with precision to obtain a seamless live broadcast experience and a narrative flow of game coverage, leading to a 40% increase in interactions on Instagram and X.
• Streamlined a high-definition replay system to create real-time highlights during critical moments, attracting 20% more views on ESPN and contributing to new standard for live event production quality.
• Compiled and curated over 50 playlists and highlight reels for the director at the conclusion of each quarter to enhance audience engagements and retention by 25%.
• Partnered with 10 ESPN crew members to develop a comprehensive content calendar, improving content delivery consistency by 30% and reducing 40% response time during communication.

Irvine, California, United States

• Built and maintained strong relationships with potential clients and partners by promoting the youth basketball training program, highlighting professional trainers, facilities and tailored packages to meet clients’.
• Analyzed client engagement on social media platforms, using insights to adjust strategies and improve effectiveness, ensuring that client offerings were well-received and aligned with their preferences.
• Created and executed a strategic outreach initiative aimed at students' parents, resulting in the enrollment of 20 new participants in personalized basketball training courses and generating an additional $60,000 in.
• Delivered regular client performance reports to senior management, ensuring stakeholders being informed about engagement metrics and partnership outcomes.
• Increased client satisfaction by delivering personalized promotions and ensuring seamless collaboration between internal teams, driving a 40% increase in event participation.

Saco, Maine, United States

Thornton Academy Media Team Created international students' dorm life content for the school's Facebook accountCreated game highlights for the varsity football teamTook photos for important school events and uploaded them to social media platforms

Master'S Degree, Sports Industry Management

Bachelor Of Arts - Ba, Economics