Gary Grimes Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Helping small businesses that already know what makes their phones ring with CallRail also know what makes their text messages ting, their socials sound off and their checkout pages go cha-ching.

When tightening capital markets all but shuddered my amazing startup, I refocused on personal pursuits.TL; DR: I decided to take a career break to pursue several personal goals and resharpen my professional edge while game-planning my next move.During this time, I ...• Enjoyed more time with family.• Shed the extra 40 lbs I’d started collecting before COVID.• Struck up a surprising friendship with a multi-platinum '90s rock star. 🤘🥁• Coached a fellow product manager through a difficult transition.• Assisted two friends in launching their respective solopreneur businesses.• Stubbled upon a formula for creating 100K+ viral video reels on Instagram that drive legit high-quality leads (Yeah, I was surprised, too! It completely upended what I thought I knew about social media marketing).• Built three very different software MVPs for three very different business models—just for fun.• Experimented with every new AI tool under the sun.• Boned up on my copywriting with a handful of side projects for friends, family and myself, including a first draft for a forthcoming book (coming in 2025).• Rekindled my love for woodworking, learned several new mechanics skills and checked off a laundry list of honey-dos.With my break coming to an end, and armed with a fresh perspective on next steps, I'm excited to dive back in to the martech market to help organizations leverage innovations in AI, CRM, Contact Center, Marketing, Search or Recommendations to achieve their goals.Additionally, I've been using any leftover time to work on an interesting concept around semi-autonomous and "driver-assist"-style conversion rate optimization for marketers and A/B testers. (Should that come to fruition, I'll announce it here!)

Atlanta, Georgia, Us

Led flagship AI team and established contact center, recommendations and other 0-1 product lines.TL; DR: As Loyal's first PM, my charter was to lead the org's most visible product team, pilot new product lines and processes and establish the product culture from the ground up such that it would be deserving of a name like Loyal.I set a bold yet responsible vision for AI/ML in healthcare, backed by humans in the loop, in support of our vision for a comprehensive, healthcare-exclusive PaaS offering (AI+MarTech+CRM+Contact Center+Referrals+Reviews+deep EHR data insights). In this role, I had a direct line of impact on increasing patient access to care, improving health outcomes, driving new patient acquisition and maximizing ROI for health systems.Outside of my direct teams, I brought methodologies including agile, continuous improvement, federated components and product ops to the org for the first time.

Chicago, Illinois, Us

Led org’s most visible product division comprising six global groups and over a dozen products.TL: DR: Led 15-person org of directors and product managers responsible for consumer web, SEO, search, recommendations, mobile apps, CRM, contact center, email, messaging, progressive profile and programmatic candidate-to-job matching.My team brought the first cross-functional traffic and audience growth strategy to CareerBuilder's global consumer experience spanning multiple continents, languages, platforms and inbound and outbound engagement channels to help candidates find jobs faster—even under COVID-impacted market conditions. We delivered key outcomes through innovations in SEO, job search, recommendations, progressive profiles, email, SMS and contact center. We also created the company's first North Star-oriented A/B release-testing and CRO framework (driving six-figure growth in monthly customer acquisition flows) and delivered deep automation and AI-assisted personalization at scale in the TA engagement suite.

Chicago, Illinois, Us

Led B2B, B2C & B2B2C email and messaging services and teams across the marketplace.TL; DR: Served as CareerBuilder's primary point of contact for all things messaging across the organization.Delighted customers and put hardworking consumers to work, faster, with feature-rich, cloud-based talent acquisition communications products and services.Focused mostly on building and optimizing "engagement as a service"—i.e., bi-directional, omnichannel, high-deliverability marketplace messaging products leveraging AI, contact center, email, in-app, push and SMS.

Chicago, Illinois, Us

Led B2B and B2C email and engagement teams straddling product and marketing.TL: DR: Led two product managers and all email and messaging services (ESPs and APIs) across the organization. Owned marketing team's tech stack and oversaw consumer messaging strategy.Led the team in roadmap planning and execution to modernize, converge and optimize CareerBuilder's once-disparate (now streamlined) legacy consumer products—from chat and email to push and SMS.

Gainesville, Georgia, Us

Owned product roadmap and marketing strategy for the firm's flagship investor products.TL; DR: Schooled in information products, finance, FinTech, technical analytics and securities trading software. Experiment>Chase>Program framework still use today.

Gainesville, Georgia, Us

Built and continuously optimized online and email marketing programs through rapid experimentation.TL; DR: Owned the product marketing funnels for Elliott Wave International's key investor products and numerous online properties and partner sites, including its flagship ElliottWave.com, its sister properties Socionomics.net and Deflation.com, and its 300-plus affiliate websites. Funnels and content strategies still in use today.

Gainesville, Ga, Us

Authored research and marketing for The Socionomics Institute, including pieces in three best-selling books on mass psychology in marketplaces.

Washington, District Of Columbia, Us

Led the development of the small startup's digital presence and ecommerce platform, while also getting a masterclass in team leadership, coaching, engagement, survey tech and human capital management.

Gainesville, Georgia, Us

Executed marketing campaigns and authored more than 300 landing pages and countless A/B tests, articles, blurbs, buttons, banners and emails for elliottwave.com and its 300-plus affiliate network of websites.

Us

Landed interviews with five Grammy Award winners and one Emmy Award winner. Highlights: Met my wonderful would-be wife.

Got an old-school education in journalism and news publishing, including a 100-year-old printing press, wax-coated fingers, metal plates and all. The paid internship turned into a full-time role, launching my career.

Bachelor'S, Journalism

Associate'S, Business Administration