Multimedia Manager
Orlando, Florida, United States
• Designed and produced a large breadth multimedia content for advertising, branding, and communications.• Oversaw and executed all aspects of commercial productions,photo shoots, publication design, ad design, and much more.• Managed teams of interns during video and photo shoots.• Developed overarching content strategies for YouTube,Instagram, TikTok, LinkedIn, OTT, and print.• Conducted an extensive competitive analysis of other industryplayers, which involved shopping competitors, auditingcompetitors’ online presence through metrics such as ad spend,engagement rate, follower growth, speed to lead, etc. Createda SWOT analysis for each company and used this to recommendcourses of action to the CEO and COO.