• Lead the Paid Media Team of four resources for some key set of accounts for the organization and being accountable for the committed deliverables across all campaigns.• Take weekly reviews with internal team to help the team with a new strategy in order to grow the revenue of the account.• Be the face of Paid Media in all client meeting and new account pitches.• Work with the client team to identify key gaps in the media mix to reach out to the users.• Identify the user behavior basis client’s CRM data and analytics data – Conversion path length, reach, frequency study and role of various channels in the media mix to drive the end result.• Assist the pitch team with all ground-level work in terms of account planning, audits and budget distributions sciences.• Identify and evaluate new avenues, to drive efficiencies, like LinkedIn, Quora and more.• Identify key insights about audiences using analytical tools like Google Analytics to design new approaches.• Identify relevant opportunities for Beta testing of new features across various platforms through different clients.• Deep understanding of Attribution, Media Planning and Audience analysis.• A decent understanding of native ad platforms – Taboola, Outbrain

A solid background in managing search, social, display & video advertising campaigns on digital media with more than 5+ years of experience in managing/executing/optimizing of digital marketing activities (i.e. Paid Campaigns) Including pay-per-click advertising (PPC), search engine marketing (SEM) & social media marketing (SMM).. Experienced in team management, client leading, digital media practices like planning & buying, biddable media, strategy & implementations. Result Oriented Professional Digital Marketer Experienced in managing branding as well as performance marketing campaigns to optimize brand recognition, revenue and retention.Have good understanding of digital media planning tools like SEMRush, keyword planner, display planner, Facebook audience insights & power editor, Google Trends for marketers & audience insights tools.

Responsible for Digital Paid Marketing in ROI Mantra Pvt. Ltd - Google Adwords, Google Display, Google Shopping, Familiar with Google Analytics, Bing Ads, Google and Adwords Editor.1. Manage PPC Campaigns for Domestic & International Clients from Start to End.2. Conduct Keyword Research & Analysis.3. Writing effective ad copies, Budget allocation, bid adjustment as per their performance.4. Account Optimization on daily basis for better performance.5. Used Analytics Report for analyzing the Adwords Account such as multi-channel funnel, attribution model and many more.6. Controlling Avg. CPC & CPA of the campaigns by improving CTR.7. Apply Different types of Remarketing List on Google Adwords Account.8. Maintaining reports on daily / monthly basis.