With a robust understanding of the gaming ecosystem, I lead initiatives to optimize operations, enhance user experience, and ensure high-quality standards across all platforms.As the Head of Digital Marketing, drive brand awareness, engagement, and conversion through innovative digital strategies.

* Pioneering growth strategies for real money gaming(RMG), I drive user engagement, retention and revenue expansion.*Established and cultivated strategic partnerships to amplify brand visibility, enhance market presence, and drive additional revenue streams through B2B collaborations.* Designed and developed new RMG products by navigating regulatory landscapes* Awarded Paytm “Hall of Fame” in consecutive years for innovation, collaboration and new business development.

* Heading the Key Accounts vertical for Online Ordering.* Driving the strategy and execution for engaging our enterprise accounts in the F&B segment.* Conduct exploratory discussions with partners to understand market size, fit and growth.* Model deal structures with partners for P&L ownership.* Work cross-functionally and serve as the liaison between our partners and Zomato leadership, product, legal, marketing, and other functional teams.

Category Head for the Fashion Footwear and Sports CategoryHanding P&L resposibilities for an annual portfolio of 200+ CrOptimising top line on the path to Growth and Profitability

Lead the Marketplace Function for the Men's Fashion supercategory.Primarily responsible for:* Creating and Maintaining a strong seller Ecosystem for Men' Footwear, Men's Clothing and Accessories. Driving top line growth through the marketplace.* Heading a team of 50+ Account Managers across the country to execute region specific strategies for sellers across the country.*Invent and drive continuous process improvement ensuring optimum pricing and inventory turns.

Set up and headed the Marketplace for the GM categories - Kitchenware, Home Furnishing & Decor*Building assortment and growing selection across sub-categories, brands and use cases, managing seller partners, optimizing seller terms and getting support for marketing campaigns. *Responsible for pricing strategy for the category so that we can offer to the customers the best value, value being a combination of price and any convenience.

Part of the business accelerator program responsible for incubating and converting new business ideas to profitable and successful ventures and defining the agenda for GTM.*Defined Cognizant’s launch narrative and go-to-market strategy for innovative Video Merchandizing solution.Prepared a product strategy for video delivery platform enabling real-time purchasing on streaming television based on Media-Embedded Merchandizing and Auto Content Detection.*Successfully Increased revenue generation by leveraging EMS solutions in coordination with the Technology Vertical for an Automotive Infotainment ecosystem & bagging a $450K consulting engagement*Conceptualised strategic planning for electronics markets in US/Europe with portfolio analysis & competitive landscaping; analysed Cognizant vertical solutions, sales pipeline & ROI from sales-effort in top accounts.

Neopatents is an analytics firm based in the US specializing in benchmarking studies and market analysis to influence strategy serving Fortune 50 clients across US and Europe.*Identified whitespaces for the use of spectral imaging in superimposing clothes to fit exactly on body contours for merchandise purchased online.Advocated $1.5M targeted R&D investments to the client and processed 3 patent filings.*Charted the technology protection strategy for the biggest consumer electronics company.Conducted benchmarking study of patent filing trends of its top 10 competitors. Developed unique taxonomies from IP data emergence of patent claims for a product-feature classification*Envisaged a buzz in touchscreen technology and prepared a proactive landscape report driving up revenues by $20,000 through sales to existing and new clients.*Led and closely collaborated with several non profit businesses and corporate functions, acting as the crucial conduit between lawyers & technologists for IP initiatives in Patent Free Zone regions in Africa.

Designed and optimised coverage maps for Wireless radios.