Online Marketing Manager
Berlin Area, Germany
www.uberchord.com - A music-tech startup with an iOS app for guitar, based at Factory Berlin.- Mobile Marketing activities based on app analytics - triggering in-app messages, push notifications, and email, targeting active users and retargeting inactive users.- Customer Acquisition - Conceptualise, copy write, execute and optimize subscription offers, advertising campaigns for promotions, and product discounts- CRM Marketing - Plan, copy write content for bi-monthly newsletters… Show more www.uberchord.com - A music-tech startup with an iOS app for guitar, based at Factory Berlin.- Mobile Marketing activities based on app analytics - triggering in-app messages, push notifications, and email, targeting active users and retargeting inactive users.- Customer Acquisition - Conceptualise, copy write, execute and optimize subscription offers, advertising campaigns for promotions, and product discounts- CRM Marketing - Plan, copy write content for bi-monthly newsletters and drip email marketing campaigns. Overlooking marketing automation for retention.- Conceptualise & optimise landing pages and CTAs' (call to action triggers)- Plan, coordinate and manage content writers, bloggers, YouTube video influencers. - Monitor & track daily app user data with Google Analytics and iTunes App Store for acquisition, engagement, conversion, and retention.- Optimize SEO & SEM keyword strategies for blog & website.- SaaS used: Hootsuite, Appsflyer, MixPanel, Branch.IO, MailChimp, Trello, Jira, Wordpress, iTunes Analytics, Slack, Canva, Sketch, Co-Schedule, and others.- Manage, track & optimize content marketing campaigns: organic & paid. Show less