Sharad Gaur Email & Phone Number

Gurugram, Haryana, India

Gurgaon, Haryana, India

Responsible for driving growth on digital first businesses like nutrition, dairy and Purina. Also responsible for establishing brand imagery among consumers through relevant corporate campaigns.

Gurgaon, Haryana, India

Responsible for driving media business (new age + traditional) on PepsiCo's nutrition portfolio.

Gurgaon, India

• Lead on PepsiCo's foods and nutrition portfolio• Responsible for digital media strategy, media planning and buying, campaign execution and post campaign evaluation• Brands under my portfolio are Lay's, Kurkure, Doritos, Puffcorn, Quaker, Gatorade, Tropicana and Lipton Ice Tea• It’s a 100% client interfacing role as I represent Mindshare to the client for all digital initiatives on my portfolio• Everyday work includes crafting digital strategies for my brands followed by presentation to the client, working out on the media plans basis campaign requirements, negotiating with publishers and getting the best deals, rolling out the campaigns, managing the same with the help of other support resources (like paid search and ad ops), followed by mid and post campaign reporting and evals• Good understanding of Programmatic (DMPs, DSPs, SSPs, Exchanges) and measurement tags (DAR, MOAT, etc.)• Currently working with a team of 3, one who directly reports to me and two have shared reporting into me

Gurgaon, India

• Worked as part of digital strategy planning and communications team• Handled digital communication for the Samsung Consumer Electronics business (includes LED TV, washing machine, refrigerator, microwave oven and TV)• Apart from Samsung, I was also responsible for new business development, and hence extensively involved in pitches• Some new business pitches I worked on were Eicher Trucks, Incredible India, Apollo Munich, Del Monte, Bagrry’s,Bikano, Sbarro and DIPP• Day-to-day work primarily included working closely with the client and the servicing team/new business team to understand the new launch/pitch, doing a thorough competitive analysis, conducting primary research/field work, preparing communication strategy, preparing a brief for the creative team, and ideation on engagement led digital ideas and activities

Gurgaon

• Worked on prestigious brands like Microsoft, LG Electronics, Timesjobs.com, Obi Mobiles, and SONY• A client facing role that primarily involved Strategy Planning, SEM, Account Management and Social Media Marketing, with some level of Media Planning and buying• Microsoft was a 100% SEM role for handling their B2B accounts (Office 365 and Windows Server)• LG was a technology client where we developed the microsite, creative and social media plan for the launch of LG G3 flagship smartphone• For Timesjobs, handled media planning and creative as a servicing account manager• Obi Mobiles – Launched this brand on the digital platform in India. Involved display media, search, social, and creative ideation and development• For Sony, I was the dedicated servicing manager. The portfolio handled included Cyber-shot, Bravia, Vaio, Espresso, DSLR, Headphones and Xperia• In a nutshell, this role involved efficient planning and execution of client’s digital marketing campaigns• Apart from the above mentioned brands, I’ve worked on strategy planning and pitches for Microsoft, Coca-Cola, LAVA International, Dish TV, Johnson & Johnson, and TATA Motors• I’ve hands-on experience of Comscore, Google Analytics, Kenshoo and Facebook Insights; and have basic knowledge of tools like Atlas, Mediamind and Omniture

Jaipur

Worked as a summer intern in the foods division of ITC Ltd. in the sales and distribution department. The project involved recommendations on the distribution system of 'Bingo' and 'Sunfeast' by conducting primary market research on all major FMCG brands in Jaipur.

• Worked as a software developer on Mainframes server. As part of the Production and Enhancement team, my job involved solving daily database issues in co-ordination with the on-site team through software development and enhancement • Worked for a client who is one of the largest healthcare insurance companies (Fortune 100) of the United State providing a range of health care insurance products and related services

Pgpm, Communications, A

Activities and Societies: Senior Member, MICAMINDS 2011-12

Bachelor, Technology

Ceramic Engineering) 2004-08; Class X (CBSE

Education record