☆ Working with their client ABFRL into their d2c segment for brands like Urbano , TIGC etc.☆ Managed E-commerce teams working on different platforms like Myntra , Amazon , Flipkart etc. to optimize their Product Listings, Product Detail Pages and Promotional Strategies which led to increase in their overall sales from these platforms by ~17% qoq.☆ Managed SEO teams to achieve a ~200% increase in organic website traffic within six months through comprehensive SEO strategies resulting in growth of ~20% in new customer acquisition.☆ Planning and Coordinating various performance marketing shopping campaigns on various platforms like Meta , Amazon and Google platforms on a day-to-day basis with monthly budget of around INR 1 crore plus thereby achieving a ~30% reduction in cost-per-acquisition.☆ Collaborated with Product , UX and Development teams to implement A/B testing on key product pages, resulting in a ~15% increase in their conversion rates.☆ Implemented advanced segmentation strategies and personalised messaging via Clevertap to enhance customer engagement and increase repeat purchases by ~25% thereby increasing AOV and CLV.

☆ Spearheaded the development and execution of a comprehensive content marketing strategy, resulting in a ~35% increase in qualified leads generated through organic search and content downloads.☆ Implemented targeted account-based marketing (ABM) campaigns, driving a 20% conversion rate from qualified leads to paying customers within the enterprise segment.☆ Collaborated with product and development teams to optimise user on-boarding experience through A/B testing on key touch-points, leading to a 10% improvement in free-to-paid conversion rates.☆ Utilised marketing automation platforms (Hubspot) to nurture leads and personalise customer communication across the user lifecycle, resulting in a ~12% increase in average monthly recurring revenue (MRR).☆ Managed and optimized paid advertising campaigns across various platforms (LinkedIn Ads, Google Ads) with monthly budget of around £ 20000 , achieving a ~15% reduction in customer acquisition cost (CAC).

☆ Strategically designed and executed retention campaigns using HubSpot, resulting in around 25% increase in customer retention rate within the first year.☆ Developed targeted email marketing campaigns based on customer segmentation, leading to a 30% increase in email open rates and a 20% increase in click-through rates.☆ Implemented an automated customer feedback system using HubSpot surveys, resulting in a 40% increase in customer feedback responses, enabling more informed decision making.☆ Automated Customer Support using Zapier , Twilio to reduce operational costs by 20% and ensuring support availability by 100%.

☆ Achieved a ~25% increase in user retention rate within the first 3 months through strategic user onboarding campaigns and targeted in-app messaging via CleverTap.☆ Segmented the user base based on in-game behavior and demographics to deliver highly personalized marketing campaigns, leading to ~10% growth in daily active users (DAU).☆ Collaborated with cross-functional teams (game designers, product managers) to integrate retention-focused features within the game, resulting in a significant improvement in player engagement.

☆ Worked in development of a social platform to help event organizers connect with different artists to organize various events and track their event bookings , sell their merchandise.☆ Worked closely with sales teams to provide technical assistance to various existing customers in their day to day queries.

Worked closely with business analysts and product managers in development of aDoctor - Patient video conferencing system that included EHR generation to solvepatient queries depending upon data remotely collected remote from medicaldevices such as thermometers,Blood Sugar and Blood Pressure measuringmachines ,Weighing machine etc over Internet.

Worked into the Development of e-learning web application that included lectures scheduling , course collaterals access , video streaming etc.