Gavin C. Email & Phone Number

Toronto, Ontario, Canada

• SMB Account Manager
• Responsible for the growth and retention of SMB merchants across the United States
• Identify areas of opportunity to drive SaaS adoption and deepen clients investment into Square’s omni-channel ecosystemAdditional Responsibilities
• Sales Enablement DRI, responsible for the continued training of all on-ramp Account Managers
• Asian Pacific Islander Chair, responsible for hosting networking events within the API community Awards
• 4x Presidents Club Account Manager

Toronto, Canada Area

• Successfully develop and execute paid campaigns (Adwords, Facebook, Ad360, Adroll, Reddit) in a highly regulated industry with the primary goal of increasing conversions, while lowering CPA
• Management of all Google products (Adwords, Analytics, Tag Manager, GMB, Data Studio)
• Analyze large data sets from Google Analytics and 3rd party reporting platforms to optimize campaign performance
• Create SEO optimized content to ensure website achieved and maintained high search ranking
• Generate and optimize dynamic landing pages through A/B multivariate testing
• Maintain and schedule companies social media presence through Hubspot

Toronto, Canada Area

• Plan, create and push content marketing schedule
• Write engaging and viral articles within the cryptocurrency and blockchain space
• Ensure all content produced followed best SEO practice
• Create and optimize marketing ad copy to maximize effectiveness of paid campaigns
• Generate and A/B test copy for website
• Management of third party content writers to ensure deadlines and KPIs are met

Toronto, Canada Area

• Plan, develop and execute marketing strategy for Kickstarter
• Manage and optimize paid, social and email channels with a primary focus on increasing revenue
• Create and optimize landing pages with strong value propositions and clear call to actions in order to maximize conversions
• Handled all stages of communication with customers (newsletter, forum moderation and social updates)
• Lead design and development of Kickstarter product

Toronto, Canada Area

• CASS (Canadian Asian Student Society) is the largest student-run Asian Networkin Ontario with over 2000 members across 8 different Universities_
• Successfully market dozens of events throughout the academic year
• Establish sponsor relations with community businesses in exchange for advertising space at CASS events
• Maintain and develop social media presence
• End to end oversight and planning of in-person events

Toronto, Canada Area

• Responsible for maintaining the day to day operations of 2 retail locations
• Oversaw a staff of 30+ employees
• Tasked with upkeep of financial records
• Optimize product inventory and sales floor
• Management of P.O.P display advertising