Gavin E. Webb, Email & Phone Number

New York, NY, US

New York, New York, United States

New York City Metropolitan Area

Greater New York City Area

• Produce and distribute weekly digital binders to various departments to increase transparency of vital company data and information.
• Maintain quality control of SharePoint site to ensure access to programming knowledge repository.
• Develop applications used by program planning strategy department to optimize work flows and daily practices.
• Recommended and implemented Slack—a team based organizational communication application, to decrease emails,provide a central platform to view documents, and communicate from multiple locations each team member.

Brooklyn, NY

• Develop, communicate, and implement the vision, mission, and overall direction for the organization.
• Create media copy for projects: promotional materials, synopsis, metadata descriptions, social media captions/copy.
• Identify characteristics, behavior, and media habits of target audience to increase audience engagement.
• Design social media and marketing campaigns for digital platforms to grow interactive audience.
• Coordinate promotional/email marketing content using MailChimp.
• Supervised casting and production of a digital interview series profiling local emerging artists.

Greater New York City Area

• Composed and distributed evening quality control and drop delivery reports to New Ventures team in an effort to maintain and track the delivery of digital assets.
• Oversaw inventory of original programming for foreign language and ancillary market versions, video standards and technical specs to service international and domestic territories.
• Maintained accurate and current information about digital products produced by HBO creative teams for distribution to various third party media platforms.
• Input crucial information related to air titles into various applications/databases reflecting activities from acquisition to final distribution.
• Updated vendor dashboards to reflect delivery of metadata materials for electronic sell-through/International subscription video on demand fulfillment.

Greater New York City Area

• Leveraged Google analytics, Cyfe, CrazyEgg, and Kissmetrics to identify and provide user experienceresearch suggestions for increased reader engagement to editorial staff.
• Responsible for the delivery engagement optimization and reporting for Taunton social media platforms.
• Constructed an email acquisition campaigns by implementing a cross-franchise user sweepstakes,which increased member list and user engagement on social media platforms.
• Optimized video engagement by use of SEO tagging and increased revenue on franchise YouTube channel by 24%.

Greater New York City Area

• Assisted production assistants with cutting/laying out audio/visual footage using Avid News Cutter.
• Authored compelling story concepts in iNEWS management system for use in future shows.
• Leveraged social media platforms to investigate stories, produce content, and source interviews.
• Researched and disseminated editorial content for producers to compose daily news segments.
• Optimized Facebook/web traffic and viewership in collaboration with digital department.

Greater New York City Area

• Supported live shoots; bridged communications between cast, crew, and the production team.
• Identified needs and recommended solutions for projects: GTTV, All Access, Playbook 360, and sponsored content.
• Coordinated financial, legal documentation for cast/crew post-production; ensured accurate distribution of funds.
• Developed resource guides for production team to optimize available field resource use during shoots.

Thika, Kenya

• Created photographic and video digital media content about local underserved youth.
• Increased website traffic and engagement by 18% by redesigning the user interface.
• Onboarded homeless youth into rehabilitation program by identifying and mobilizing children during street walks.

Greater New York City Area

• Accumulated relative research and maintained a database of top selling games during pre-production
• Assisted in strategizing, developing and executing interactive marketing programs including online promotions and social media campaigns
• Utilized creative skills to participate in production and development of Def Jam products and services
• Sensitively handled confidential matters, including human resource issues and privileged communication and records
• Attended social events and networked with top industry clientele to raise brand awareness and educate consumers

Master Of Science (Ms), Arts, Entertainment, And Media Management

Bachelors Of Arts, Communication; Strategic And Organizational Communications; Public Relations

Activities and Societies: Temple University Track & Field