+18 years’ experience in developing and activating integrated PR & Communications campaigns for both global and local leading brands. This includes, among others, Old Mutual, Shell, Maersk, Samsung, TikTok, DHL, Naspers, Facebook, Cipla Pharmaceuticals and P&G. I also have significant experience in ‘brand entry’ campaigns, positioning companies, services and products that are entering the South African / SSA market for the very first time – such as Dunkin’ Donuts, Bank-Zero, Baskin-Robbins, Listerine, Mahindra, Radisson RED and Tommy Hilfiger, among others.Additional skills include: Brand strategy / CI design and messaging, multi-channel PR strategy development and execution, strategic media relations and engagement, content development; and crisis and reputation management.Winner of multiple PRISA PRISM and international PR awards for creative work on Cipla, Elite Insurance (part of the Old Mutual Group), Business/Partners, Sanlam Entrepreneur of the Year (EOY), Blue Ink Investments, Dunkin’ Donuts, Turkish Airlines and MWEB, among others.