Business Development Manager
Gohop.Ie
GoHop.ie (Atlas Travel) is the leading Irish independent online leisure and corporate travel agency.• Directed all aspects of eCommerce and Channel Management SaaS product including feature prioritization, road map, market requirements, win/loss analysis, etc.• Conducted market research, met with customers and prospects, to prioritize product features.• Responsible for corporate travel management revenue generation, customer satisfaction and executing on company initiatives within a defined corporate customer base.• Managed a team of seven direct staff.• Development, co-ordination and implementation of business plans in order to achieve market penetration and business objectives.• Played proactive role in ensuring that resources from other teams were engaged appropriately and effectively with customers in order to drive strategic wins. • Drove sales pipeline and accurate forecasting process for opportunity measurement. • Planned and implemented press releases, PR and email marketing.• Analytics-based decisions to support new policies including: pricing, re-platform recommendation, email marketing tool changes, etc.• Developed monthly scorecard reports and designed dashboards for key stakeholders.• Provided insights and recommendation on content effectiveness, customer usage patterns and site optimization strategies.