I am responsible for the implementation and development of SEO and content strategy for a number of clients across NZ and the world. My main tasks involve:• Performing keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities • Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Providing recommendations and executing strategies for content development in coordination with SEO goals – general and keyword specific • Administering search engine programs (XML sitemaps, webmaster tools, Advanced Web Ranking, Raven Tools, Majestic SEO) for purposes of diagnostic reporting on client projects • Helping to create and support marketing content to socialise and use for social media purposes (e.g. blog posts, infographics, Press Releases) • Assisting in development and execution of communication/content strategies via a number of methods and also creating a list of blogger, journalist and publisher networks in coordination with SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitoring and administering web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • Monitoring and evaluating search results and search performance across the major search channels • Communication to clients and management on project development, timelines, and results • Working closely with the clients and other team members to meet client goalsFind out more at https://www.digitalhothouse.co.nz/

Freelance work in the area of SEO involves:Writing blogs on various elements of SEO and Digital Marketing strategy for Digital Marketing agencies. Topics covered include: Link building, Content or copy?, Semantic structure, Writing effective copy for the web, Keyphrase research.SEO analysis work for companies throughout NZ. This includes providing detailed keyword/phrase analysis, analysing page structure and copy, ensuring urls are optimised for search and providing detailed reports and fixes for the client.SEO copywriting work - writing optimised copy for various companies. The work involves carrying out keyword/phrase analysis and competitor analysis and then providing the client with optimised copy to help ensure that pages rank well within search engines.

Responsible for:The management of the University's website (www.hud.ac.uk) and the University's wider online presence including all key social media platforms.Development and implementation of the University's digital, social media and content strategies to ensure the overall strategic goals of the University are achieved.Managing and developing an award-winning (CASE and Heist) Central Digital Team and overseeing all project work carried out by the web team.Working closely with colleagues within Computing and Library Services to ensure the delivery of a robust infrastructure to support digital communications across the University.Managing the University's digital marketing budgets.Strategic planning around all key events taking place at the University including Graduation, Open Days and Freshers'.Establishing a set of robust guidelines to ensure the effective management of content contained and added on the University website. Championing of content auditing and governance to ensure quality of content on the website and maximising SEO.Overseeing the CRM comms working group and ensuring that this activity ties in with all other marketing comms.Producing a detailed monthly digital marketing report covering all aspects of digital activity for SMT.Commissioning and managing external agencies to deliver best value on digital projects.Supporting and establishing collaborative relationships with schools and services to ensure the University's web presence communicates effectively to key audiences and stakeholders.Providing consultancy and training to Web Editors and Marketing Practitioners across the University within Schools and Services on campaign planning, implementation and evaluation, SEO, SEM and best practice on the web.

Responsible for:Managing the content on the central page of the University's website (www.hud.ac.uk) and liaising with marketing practitioners across the University to ensure consistency and quality of content throughout the site.Working alongside the Senior Digital Marketing Officer to deliver the University's digital marketing strategy, ensuring University's recruitment targets are met. Responsible for suggesting innovative ways of creating engaging content that will have a positive impact on the number of visitors to the site.Leading on the Search Engine Optimisation (SEO) work being carried out at the University including copy, content and back end development work. Viewed as the University expert in the field of SEO and responsible for delivering training sessions to staff across the University in the following:Writing optimised copy for the web (including writing for mobiles and tablets)Best practice on the webContent for the webWorking with colleagues to develop online marketing campaigns using social networks, natural and paid search, online advertising, and viral marketing.Managing the University's social media presence on a day to day basis. This also includes training members of staff across the University with monthly sessions.Providing consultancy to Web Editors and Marketing Practitioners across the University within Schools and Services on campaign planning, implementation and evaluation, SEO and best practice on the web.

• Leading a team of 8 members in delivering high quality Marketing support to a large FE College of over 6000 students• Organising and planning events including annual Awards for up to 350 guests • Producing high quality marketing material including two annual prospectuses• Managing the digital media aspect of the College’s marketing activity including the website and social media channels• Monthly reporting to Director of Communications and Recruitment• Producing annual Marketing Strategy and other action plans• Working to Service Level Agreements to ensure that all tasks are completed to deadline• Working closely with 19 departments across College to ensure that ambitious recruitment targets are met• Working with local media including press and radio to ensure College receives exposure

• Assisting the organising of the national First-time Principals Programme for approx 200 participants on an 18 month programme• Organising the twice annual conference for the First-time Principals Programme• Work on the set-up of a new Filemaker database to help track and evaluate participants in the programme• Organising the Centre’s annual seminar programme (23 events) from start to finish incl. booking of all venues, budgeting and costing each event, all marketing of the Centre and of individual seminars, event management on the day of the event, liaising with local press and other publications to organise promotion of the Centre and its activities• Work on re-designing the Centre’s website including copy and content• Writing the 2009 seminar programme and also advertising material and web content• Extensive work on the creation of a comprehensive database encompassing all educational institutes within New Zealand and overseas

• Writing press releases for local/national newspapers/magazines in order to maximise the College’s exposure to potential students in both the 16-19 and adult markets• Redesigning of the outdated College website to modernise and increase brand awareness as well as ensuring relevant information was widely available to all our target markets• Work on all marketing publications – leaflets, booklets, posters, ad campaigns etc• Re-writing of college prospectus in order to maximise our student intake. This involved market research to ensure the information included was both relevant and written in the right tone for the various target markets• Liaising with senior management to ensure that all the College’s marketing activities were both effective and well budgeted. As part of the Marketing Strategy Group, it was our responsibility to ensure that we were reaching our intended audiences• Organising and running open events and student taster days• Work on the strategic marketing plan and the annual budget