Sarah Lawrence Email and Phone Number

Lead sales strategy development for a startup publisher specializing in the tabletop roleplaying game industry. Spearhead dual crowd-funded product launches while working with multiple vendors.Craft comprehensive branding style guides, mission/vision/voice frameworks, and tailored assets for widespread company use.Drive dynamic social media and advertising campaigns strategically designed to boost conversions and cultivate engagement.Implement rigorous performance measurement mechanisms to analyze marketing effectiveness and ensure alignment with KPIs for optimal growth outcomes.

Spearheaded strategic marketing initiatives to drive national sales team growth and elevate 500+ new and existing food service units.Orchestrated and executed cross-media collateral and dynamic campaigns, leveraging RFP & ABM strategies to optimize sales pipeline across multiple channels.Led a comprehensive rebranding effort for Summit, encompassing logo, mission, vision, and values. Collaborated with internal creative team and external agency to conceptualize and execute rebranding strategy tailored to retail market and dining programming, ensuring cohesive brand identity across all verticals.Managed marketing support for over 100 local and national trade shows annually, enhancing booth traffic through strategic design and impactful swag plans. Formulated post-show campaigns to maximize retargeting opportunities.Oversaw company-wide communications, producing monthly internal newsletter, digital news hub, and quarterly digital town hall to keep stakeholders informed and engaged.

Developed and optimized proposals, presentations, and associated documentation for sales opportunities, employing growth-oriented techniques to maximize effectiveness.Expanded proposal services to the facility division, enhancing the quality of final RFPs and facilitating the increase of overall market share.Implemented new internal processes to streamline proposal delivery, enabling greater customization and personalized client attention.Worked closely with the sales team to ensure uniform messaging throughout the customer pipeline. Played a key role in content management, ensuring marketing collateral and proposals aligned with growth-focused strategies and targeted audience needs.Facilitated cross-media information design initiatives to enhance brand cohesion and customer engagement.

Drove the statewide expansion of company presence and reputation through strategic growth marketing initiatives, utilizing social media, SEO techniques, and educational materials such as infographics, blog posts, websites, and landing pages.Developed and implemented branding and best image practices for content across 11 branches in Texas, ensuring a cohesive and compelling brand identity. Represented the company at industry trade shows, playing a pivotal role in planning and executing internal and customer-specific events to foster engagement and relationships.Revamped the company website, prioritizing a user-friendly experience while enhancing SEO performance and aligning branded assets with other sales materials for a consistent and impactful online presence.Led the creation of comprehensive educational resources, campaigns, and an entire website dedicated to the implementation of EMV technology at gas stations throughout Texas, driving awareness and education in alignment with strategic growth and customer service objectives.

Composed and edited content in the data encryption industry including blog posts, social media content, and technical manuals. Created strategy for product marketing for physical products to align with launch of cloud encryption services.