Gbenga Ogunwusi Email & Phone Number

Ontario, Canada

Responsible for gleaning insights from customer data and transactions trends; through the application of advanced analytics Leveraged the use of data to advise and guide decision making at the Executive level and to formulate impactful Marketing strategiesOversaw data extraction, mining and end-to-end analytics towards delivering customer-centric insights and objectives, clearly delivered through compelling data visualization and story-tellingDevelopment of data models… Show more Responsible for gleaning insights from customer data and transactions trends; through the application of advanced analytics Leveraged the use of data to advise and guide decision making at the Executive level and to formulate impactful Marketing strategiesOversaw data extraction, mining and end-to-end analytics towards delivering customer-centric insights and objectives, clearly delivered through compelling data visualization and story-tellingDevelopment of data models for Acquisition, Customer Lifetime Value management, Churn propensity, Segmentation, and Risk modellingManagement of end-to-end data workflows, from ETL Data Ingestion to Data Analysis, Segmentation, Product campaigns, Performance tracking, Reward fulfilment and Impact measurementsPerformance reporting, BTL campaign executions, ROI tracking and measurementsLed the Data Intelligence functions of the Group Marketing division Show less

• I translated business needs into analysis by providing management with actionable insights, customer behavioural knowledge, and detailed products performance overview• I carried out analytical profiling and data modelling activities in the areas of customer churn propensity and segmentation towards increasing consumer usage pattern lifetime value on the network• Also, analyzed micro profiles of the various consumer market segments, design models and develop multiple scenarios… Show more • I translated business needs into analysis by providing management with actionable insights, customer behavioural knowledge, and detailed products performance overview• I carried out analytical profiling and data modelling activities in the areas of customer churn propensity and segmentation towards increasing consumer usage pattern lifetime value on the network• Also, analyzed micro profiles of the various consumer market segments, design models and develop multiple scenarios to illustrate customer behavioural patterns• Management of Churn was also one of my major responsibilities; I analysed day-to-day actual and projected churn figures and thus proffer supporting marketing initiatives which are specifically tailored to mitigate and reduce the eventual churning of customers• Summarizing analytic findings and integrating with non-traditional data sources such as research findings, media surveys etc. to enhance campaign development initiatives and optimize revenue• I also utilized all relevant metrics and measures to continually monitor subscriber dormancy and non-revenue generating customers in order to take appropriate actions to ensure consistent usage and reduce inactivitySpecialities:• Analysis and Reporting - having advanced skill-set with the use of SQL, Microsoft Excel and other professional software packages and suites• Strong analytical and business intelligence skills • Oracle Dataminig proficiency• Excellent presentation and very good communications and interpersonal skills Show less

Business Performance Analytics & Campaign Management

Mit Schwarzman College Of Computing, Data Science And Machine Learning

Python and Statistics for Data Science, Making sense of Unstructured Data, Supervised and Unsupervised Learning, Classification.

Executive Education, Marketing Analytics

Intense, robust and engaging weeks of learning the concept of Marketing Analytics, at The Warthon School. Core areas of focus covered.

Bachelor Of Technology (B.Tech.), Computer Science