Graham Boyd Email & Phone Number

Brunswick, Vic, Au

Melbourne, Victoria, Australia

Using my industry experience to help companies and individuals bring products and brands to life.

Melbourne, Victoria, Australia

Designed and developed new and existing products, product categories and brand strategies for a rapidly growing online swimwear / apparel fashion brand:- Brand Development: Development of visual identities and marketing style guides / look-books.- Graphic Design: Publications, marketing campaign assets and retail packaging.- Business Development / Management: Part of senior management, which included planning and executing marketing strategies, mentoring of design and marketing… Show more Designed and developed new and existing products, product categories and brand strategies for a rapidly growing online swimwear / apparel fashion brand:- Brand Development: Development of visual identities and marketing style guides / look-books.- Graphic Design: Publications, marketing campaign assets and retail packaging.- Business Development / Management: Part of senior management, which included planning and executing marketing strategies, mentoring of design and marketing team, consulting on on expansion into wholesale- Product Design: Print and fabric design, textile selection and treatment options, assessment of trend reports, product innovation and category growth. - Technical Specs: Tech packs for pre-production, sample testing, labelling and branding, developing product matrix for category growth.- Photography: Product and lifestyle photography, producing and managing international shoots, file and image management, photo editing and online asset creation. Show less

Melbourne, Australia

Design outdoor lifestyle products across local, national and international retailers. This includes, beach, patio, camping and pool products. SlumberTrek offer a complete end-to-end service, delivering retail ready products, tailored to consumer wants and retailer’s needs. I worked with company stakeholders, internal departments and retailer partners, to create and deliver brand-consistent products and packaging in a curated, shelf ready product range. This gave our retailers a unique and… Show more Design outdoor lifestyle products across local, national and international retailers. This includes, beach, patio, camping and pool products. SlumberTrek offer a complete end-to-end service, delivering retail ready products, tailored to consumer wants and retailer’s needs. I worked with company stakeholders, internal departments and retailer partners, to create and deliver brand-consistent products and packaging in a curated, shelf ready product range. This gave our retailers a unique and innovative offering to give their customers good value for money. My key roles include: - Brand Development: Development and implementation of new brand identities for retailers and marketing style guides / look-books for sales teams and trade events.- Graphic Design: Publications, marketing campaign assets and retail packaging.- Business Development / Management: Part of senior management team which included planning and executing marketing and sales strategies, mentoring of design team, consulting on expansion into wholesale and online markets.- Product Design: Print and fabric design, textile selection and treatment options, assessment of trend reports, tiered product range solutions and inshore POS installation, sourcing, developing and testing new products.- Technical Specs: Tech packs for pre-production sampling, labelling, developing product matrix for category growth- Photography: Product and lifestyle photography, producing and managing international shoots, file and image management, photo editing. Show less

My wife and I started our trip in New York and finished in London almost 2 years later. There is nothing more eye-opening than travelling the globe. It broadened my thinking, improved my communication, acceptance, tolerance and patience, showing me how incredible and beautiful our world really is. A huge part of my life that has led to a wide range of new opportunities that would not be available if I never took the plunge.

Design and develop a range of Mobile accessories for OEM, ODM and retail partners. Work in a range of textiles, plastics and metals to collaborate our expertise with well know, international brands. Blending thier brand identity with our technical knowledge created a great, long lasting partnerships which have become the backbone for Proporta to compete and survive in a competitive market place.- Brand Development: Development and implementation of brand identities for retailers and… Show more Design and develop a range of Mobile accessories for OEM, ODM and retail partners. Work in a range of textiles, plastics and metals to collaborate our expertise with well know, international brands. Blending thier brand identity with our technical knowledge created a great, long lasting partnerships which have become the backbone for Proporta to compete and survive in a competitive market place.- Brand Development: Development and implementation of brand identities for retailers and marketing style guides / look-books for sales teams and trade events.- Graphic Design: Publications, marketing campaign assets and retail packaging.- Business Development/Management: Part of senior management team which included planning and executing marketing strategies, mentoring of design and marketing teams, consulting on on expansion into wholesale. Securing IP and new registered trademarks. - Product Design: Print and fabric design, textile selection and treatment options, assessment of trend reports, tiered product range solutions and instore POS installation, sourcing, developing and testing new products. Prototyping CAD and model making.- Technical Specs: Tech packs for pre-production sampling, labelling, developing product matrix for category growth. Working onsite in China to develop products and manufacturing knowledge, factory inspections.- Photography: Evolve and development photography techniques and lifestyle photography, producing and managing shoots, file and image management, photo editing. Show less

Bachelor Of Arts (B.A.) With Hons, Product Design With Marketing, 2:1

Bachelor Of Technology (Btech), Art And Design