Guilherme Caminha Afonso

Guilherme Caminha Afonso Email and Phone Number

Country Manager | Head of Sales | Growth | Business Development @ Alliance Laundry Systems LLC
ripon, wisconsin, united states
Guilherme Caminha Afonso's Location
São Paulo, São Paulo, Brazil, Brazil
Guilherme Caminha Afonso's Contact Details

Guilherme Caminha Afonso personal email

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About Guilherme Caminha Afonso

Twenty years of experience and achievements in Commercial B2B, specifically for technology and multinational industries of consumer goods.Led business transformations and turnaround, having led adequacy actions for Telefonica onthespot local operations while acting as Country Manager Brazil.Experienced in developing and implementing business plans and agreements focused on increasing revenue and profits.Managed multidisciplinary teams of operations, finance, sales and pre-sales.

Guilherme Caminha Afonso's Current Company Details
Alliance Laundry Systems LLC

Alliance Laundry Systems Llc

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Country Manager | Head of Sales | Growth | Business Development
ripon, wisconsin, united states
Employees:
1160
Guilherme Caminha Afonso Work Experience Details
  • Alliance Laundry Systems Llc
    National Sales Manager
    Alliance Laundry Systems Llc Feb 2023 - Present
    São Paulo, Brasil
  • Telefonica Onthespot
    Country Manager
    Telefonica Onthespot Mar 2016 - Dec 2021
    São Paulo
    Responsible for the operations in Brazil, reporting to Telefonica’s headquarters in Spain.Conducted the business’ turnaround in Brazil, achieving the breakeven in 18 months (2016 - 2017) and improving P&L to push it towards a positive result by improving sales by 40% over 6 years.
  • Telefonica Onthespot
    Head Of Sales
    Telefonica Onthespot Oct 2014 - Feb 2016
    São Paulo
    Managed the commercial team responsible for supporting Telefonica Brazil’s B2B team. Reported to the Country Manager Brazil and led the national BDMs team.Main responsibilities included: delivering commercial KPIs, managing and developing the team, routine and budget.• Built and implemented contracts and business plans and review funnel schedules into the sales force with the direct and indirect sales team.
  • Telefonica Tech
    Business Develop Manager
    Telefonica Tech Aug 2013 - Sep 2014
    São Paulo
    Responsible for selling consumer experience solutions at the point of sale.• Collaborated towards the development of solution offers for the digitalization of 300 VIVO stores in Brazil.• Cooperated with the local and global products team to customize solutions according to customers’ needs.• Was responsible for 74% of Telefonica On the Spot’s revenue in its first two years of operations in Brazil.
  • Whirlpool
    Key Account
    Whirlpool May 2012 - Jan 2013
    São Paulo
    Responsible for the commercial strategy and “white line” negotiations for the Fast Shop retail chain.• Conducted monthly negotiations for volume products and mix.• Executed the trade marketing strategy to promote products at the point of sale.
  • Sense-Envirosell
    Project Manager
    Sense-Envirosell Jan 2010 - May 2012
    Consumer behavior analysis at the point of sale for personal care, hygiene, children’s diet, appliances, clothing, yogurts, and alcoholic/non-alcoholic beverage categories.
  • Reckitt Benckiser Brasil
    Key Account
    Reckitt Benckiser Brasil Jun 2008 - Jan 2010
    Porto Alegre, Rio Grande Do Sul, Brasil
    Responsible for commercial negotiations and implementing the trade marketing plan for Walmart Sul, Maxxi Atacado, and Carrefour RS.Implemented the account profitability recovery plan by reviewing the allocation of investments in promotional campaigns and adjusting the mix of products to the “hyper” and “super” chains.
  • Reckitt Benckiser Brasil
    Sales Person
    Reckitt Benckiser Brasil Nov 2006 - May 2008
    Rio Grande Do Sul
    Responsible for commercial negotiations and implementing the trade marketing plan for the indirect channel for the state of Rio Grande do Sul, Brazil.Worked with three distributors and two regional wholesalers.Implemented the distribution improvement plan for products mix, as per mediations conducted by Nielsen.
  • Reckitt
    Trade Marketing Analyst
    Reckitt Oct 2005 - Oct 2006
    São Paulo
    Responsible for conceiving the commercial strategy for the Distribution Channel in Brazil, reporting to the National Sales Manager for the Distribution Channel.Analyzed distribution data from Nielsen’s reports.Actively participated in demand planning meetings (S&OP).Implemented the sales data collection process and sales success rate of distributors across the country.
  • Mars
    Sales Analyst
    Mars Nov 2004 - Oct 2005
    São Paulo
    Responsible for analyzing and preparing distribution reports from the indirect channel to the commercial management team.Acted as interim supervisor for a 4-people team while the department manager was on maternity leave.
  • Mars
    Analista De Vendas
    Mars 2004 - 2005
  • General Electric
    Intern
    General Electric Jul 2003 - Nov 2004
    São Paulo, Brasil
    Responsible for analyzing profitability data for products manufactured by GE Plastics in its South American operations.Certified in Six Sigma, executing projects using this methodology developed by General Electric.Last six months of work as a full third-party employee.
  • Becton Dickinson
    Intern
    Becton Dickinson Jan 2001 - Dec 2002
    Sao Paulo, Brasil
    Worked as an intern in the treasury and financial planning departments for the South American operations.Participated in the SAP implementation process.

Guilherme Caminha Afonso Skills

Parceiros De Canal Marketing Management Six Sigma Espanhol Powerpoint Monitors Sap Planejamento De Mercado Desenvolvimento De Contas Chave Salesforce.com B2b Key Account Development Crescimento De Receitas E Lucros C Pesquisa De Mercado Marketing Comercial Retail Dos Market Planning Food And Beverage English Negotiation South America Varejo Oracle Sales Management Das Wal Mart Microsoft Office Fmcg Microsoft Word Finite Element Analysis Customer Insight Trade Marketing Microsoft Excel Big Data Vendas Digital Signage Vendas E Marketing Indirect Channel Sales Market Analysis Planejamento Empresarial Fia Key Accounts Shopper Marketing Bens De Consumo Key Account Public Relations Trading Nielsen Latin America Bens De Grande Consumo General Electric Pricing Wholesale Av

Guilherme Caminha Afonso Education Details

Frequently Asked Questions about Guilherme Caminha Afonso

What company does Guilherme Caminha Afonso work for?

Guilherme Caminha Afonso works for Alliance Laundry Systems Llc

What is Guilherme Caminha Afonso's role at the current company?

Guilherme Caminha Afonso's current role is Country Manager | Head of Sales | Growth | Business Development.

What is Guilherme Caminha Afonso's email address?

Guilherme Caminha Afonso's email address is gu****@****.com.br

What schools did Guilherme Caminha Afonso attend?

Guilherme Caminha Afonso attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Universitas Telefonica, Youngstown State University, Fia - Provar, Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica De São Paulo.

What are some of Guilherme Caminha Afonso's interests?

Guilherme Caminha Afonso has interest in Children, Education.

What skills is Guilherme Caminha Afonso known for?

Guilherme Caminha Afonso has skills like Parceiros De Canal, Marketing Management, Six Sigma, Espanhol, Powerpoint, Monitors, Sap, Planejamento De Mercado, Desenvolvimento De Contas Chave, Salesforce.com, B2b, Key Account Development.

Who are Guilherme Caminha Afonso's colleagues?

Guilherme Caminha Afonso's colleagues are Mike Mcbride, Timothy Nichols, Benjamas Sitthi, Jim Gates, Chris Sparks, Laetitia Komenan, Jared Jungwirth.

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