Guilherme Caminha Afonso Email & Phone Number

São Paulo, Brasil

São Paulo

Responsible for the operations in Brazil, reporting to Telefonica’s headquarters in Spain.Conducted the business’ turnaround in Brazil, achieving the breakeven in 18 months (2016 - 2017) and improving P&L to push it towards a positive result by improving sales by 40% over 6 years.

São Paulo

Managed the commercial team responsible for supporting Telefonica Brazil’s B2B team. Reported to the Country Manager Brazil and led the national BDMs team.Main responsibilities included: delivering commercial KPIs, managing and developing the team, routine and budget.• Built and implemented contracts and business plans and review funnel schedules into the sales force with the direct and indirect sales team.

São Paulo

Responsible for selling consumer experience solutions at the point of sale.• Collaborated towards the development of solution offers for the digitalization of 300 VIVO stores in Brazil.• Cooperated with the local and global products team to customize solutions according to customers’ needs.• Was responsible for 74% of Telefonica On the Spot’s revenue in its first two years of operations in Brazil.

São Paulo

Responsible for the commercial strategy and “white line” negotiations for the Fast Shop retail chain.• Conducted monthly negotiations for volume products and mix.• Executed the trade marketing strategy to promote products at the point of sale.

Consumer behavior analysis at the point of sale for personal care, hygiene, children’s diet, appliances, clothing, yogurts, and alcoholic/non-alcoholic beverage categories.

Porto Alegre, Rio Grande Do Sul, Brasil

Responsible for commercial negotiations and implementing the trade marketing plan for Walmart Sul, Maxxi Atacado, and Carrefour RS.Implemented the account profitability recovery plan by reviewing the allocation of investments in promotional campaigns and adjusting the mix of products to the “hyper” and “super” chains.

Rio Grande Do Sul

Responsible for commercial negotiations and implementing the trade marketing plan for the indirect channel for the state of Rio Grande do Sul, Brazil.Worked with three distributors and two regional wholesalers.Implemented the distribution improvement plan for products mix, as per mediations conducted by Nielsen.

São Paulo

Responsible for conceiving the commercial strategy for the Distribution Channel in Brazil, reporting to the National Sales Manager for the Distribution Channel.Analyzed distribution data from Nielsen’s reports.Actively participated in demand planning meetings (S&OP).Implemented the sales data collection process and sales success rate of distributors across the country.

São Paulo

Responsible for analyzing and preparing distribution reports from the indirect channel to the commercial management team.Acted as interim supervisor for a 4-people team while the department manager was on maternity leave.

São Paulo, Brasil

Responsible for analyzing profitability data for products manufactured by GE Plastics in its South American operations.Certified in Six Sigma, executing projects using this methodology developed by General Electric.Last six months of work as a full third-party employee.

Sao Paulo, Brasil

Worked as an intern in the treasury and financial planning departments for the South American operations.Participated in the SAP implementation process.

Master Of Business Administration - Mba, Mba Em Tecnologia Para Negócios: Ai, Data Science E Big Data - Ead

Leading High Performing Teams, Leadership

Oxford High Performance Leadership Programme

Extensão Internacional, Retail

Mba, Mba Negócios Do Varejo: Estratégia & Gestão 2011

Extensão, Porto Alegre

Incompleto

Economista, Bacharel

Activities and Societies: Empresa Junior