Gemma Hill Email & Phone Number

Sydney, New South Wales, Australia

Leading brand strategy, content and an incredible team to drive awareness of Australian audiences about the incredible work of UNICEF globally, regionally and here in Australia.

Sydney, Australia

Leading brand campaigns, securing critical coverage for the world’s most vulnerable children and working with UNICEF Australia’s committed and passionate team of ambassadors. Passionate about creating long term brand awareness and bringing stories of the world’s children to the Australian media and public.

Sydney, Australia

Worked as part of the Reach team in Australia to advocate for an end to slavery in the 21st century. Worked across digital strategy, external communications and presented to businesses and schools to empower everyone to play their part in ending modern day slavery.

Kampala, Uganda

Worked as part of the Street Child Uganda team, improving access to education in the world’s toughest places. Led on grant proposals for funding, supported programs teams in the field & refreshed communications strategy for local partners to more effectively raise awareness of their purpose, fundraising efforts and impact.

Leading brand strategy and content for the UK’s biggest food brands. Oversaw audience segmentation, brand strategy and communications content to more effectively reach consumers and new audiences. Led a complete review and refresh of the digital strategy while studying for a qualification with the Institute of Data Marketing (IDM). Strong experience in building content for the right platforms and understanding key audience metrics for improved reach and conversion. Managed the brand’s TV, OOH & digital campaigns with full reviews of each to analyse ROI and impact. Also led the CSR strategy looking at how we can approach health, environmental sustainability & social impact as a wider business.

Managed the biggest redesign project in the business; from positioning through to execution and performance tracking. This was a stretching role and provided broad marketing experience from re-building the brand purpose and using new methodologies to test concepts with our audience. This process also involved the creation of a brand new comms platform, during which strong relationships with creative & media agencies enabled us to achieve an advert that beat benchmarks and inspired the business. Also managed full packaging redesign of the portfolio.

Managed the Tabasco brand in the UK during my time on the ABF marketing graduate scheme. Collaborating with the global brand team based in Louisiana, US, I used research to determine our core usage occasion (eggs!) and build activation strategies that drove connection between the two, from popular London café takeovers to a large scale influencer strategy to a national outdoor campaign.

Managed the 'beyond bread' category for Kingsmill during my time on the ABF marketing graduate scheme, including strategy for crumpets, bagels, and waffles. Worked on the website relaunch, managed social media, and conducted monthly sales performance analyses.

Organised the sponsorship of Leeds RAG Fashion Show, a charitable event at the University of Leeds. Confirmed sponsors such as Jaguar Land Rover, ghd, Harvey Nichols and TARGETjobs, raising over £15,000 for WaterAid. This sparked my passion for the not for profit sector and it was great to work with teams across the corporate and public sector to secure donations.

Worked with various entrepreneurial and charitable companies on their PR strategies. Helped to run events such as the 'Create! Art for Autism' national competition, managed social media pages and provided research presentations for clients. Worked with ambassadors for various campaigns and secured coverage for client campaigns.

London, United Kingdom

Worked with the Greenall's, Bloom and Berkeley Square gin brands to increase their social media presence and consumer awareness. Organised sponsorship of Kew the Music festival in London and worked alongside the brand managers on events and conducting research on consumer behaviour.

London

Assisted The Sunday Times Magazine editorial department with articles, research and online media.

English Language And Literature, English Language And Literature, General

High School Diploma, Psychology, English Literature & History Of Art, A*, A*, A*