George John Email & Phone Number

Rumst, BE

Brussels Region, Belgium

• Developed and implemented strategies for the sustainable growth of ESAIC membership,member retention, congress attendees/delegates, and an engaged community of members.
• Developed and implemented branding and communication strategies that present,outward-facing, the ESAIC as the global leading anaesthesiology society.
• Develop strategies and plans to ensure adequate up to date digital presence across all relevantchannels, implement those plans, evaluate and enhance their performance and optimize budgets tothat effect.
• Management of website ○ Using WordPress CMS to manage the ESAIC website, congress websites, member login portal and more. ○ Conducted website SEO and keyword planning ○ Digital Analytics and Metrics - Google Analytics.
• Crafted compelling marketing material for ESAIC events, ads, Journals, websites and more - incl. ○ Banners, flyers & logos (in partnership with an external partner) ○ Thumbnails and posts ○ Posters ○ Video Content
• Online Ads ○ Launched several ad campaigns on LinkedIn and Facebook ○ A/B testing LinkedIn and Facebook ads

-> Successfully launched a new app in markets in the Benelux region, followed by strategic releases in new territories every 2 weeks.-> Developed a marketing strategy based on 4 pillars Awareness, Adoption, Engagement, and Referrals. - Metrics - social media engagement (comments, likes, follows, shares), app installs, reviews, click-throughs, customer.

Antwerp Area, Belgium

-> Helped in developing a fund-raising plan.-> Budget fund-raising activities for the year.-> Organized fund-raising activities.-> Digitized operations.

Antwerp Area, Belgium

Designed and launched company website -> Used Wordpress with Elementor editor to create new company website -> Conducted website SEO and keyword planning -> Lead generation through mailchimp integration -> Digital Analytics and Metrics - Google Analytics and HotjarCrafted compelling marketing material including -> Case studies and use cases -> Banners.

Antwerp Area, Belgium

-> Provided marketing support, from strategy and data analytics to content generation.-> Organized coaching and consultative sessions for Ruttens.com prospects and returning clients.-> Conducted extensive market research for Ruttens.com clients around and not limited to developing -buyer personas, customer research and studying industry trends.

Antwerp Area, Belgium

-> Developed and executed the agency’s marketing strategy and infrastructure. - Branding and positioning - Digital Analytics and Metrics - Google Analytics and Hotjar - SEO and SEM - Inbound Lead Generation-> Established the company’s online presence across multiple channels. - Website, Social media platforms, YouTube-> Integrated Office 365 cloud software.

Antwerp Area, Belgium

-> Established in-house marketing team, guiding the rebranding process.-> Developed campaigns around content, referrals, social media, brand awareness.-> Implemented digital marketing SEO, SEM, analytics and dashboards for: - Marketing analytics - Google Analytics, Hotjar, Clicky, Squarespace - Lead qualification (i.e. Hubspot), lead generation (i.e..

Antwerp Area, Belgium

-> Developed the company’s content marketing plan specific to social media and blogging.-> Audited and optimized the company website for branding, SEO and visual appeal.-> Established reporting schemes around SEO, SEM and Analytics.

Brussels Area, Belgium

-> Optimization of operations and procedure-> Developed systems built for enhanced communication and teamwork-> Developing long-term and short term goals and strategies for team -> Customer engagement and troubleshoot management-> Managing and motivating a team of 10 persons to increase efficiency-> Managing stocks and making key decisions about stock.

-> Researched Modern craft Winery in order to determine their marketing and advertising practice.-> Developed a media campaign which also revamped their marketing strategy through implementation of an extensive online presence and targeting relevant audiences.-> Catapulted the new campaign in collaboration with an efficient team to deliver excellent.

-> Collaborated with not-for-profit organization Haven House to examine and evaluatetheir marketing and fund-raising practices -> Developed a case statement and fund-raising plan-> Transitioned Haven House to the digital-era

-> Reinforced communication skills through daily interactions with diverse community-> Strengthened leadership skills by guiding new recruits

Master'S Degree, International Business Economics And Management

I am doing a Master's in International Business Economics and Management. The course covers subjects including Accounting (financial and.

Bachelor Of Arts (Ba), Advertising, Public Relations, And Applied Communication