Gerald Collins

Gerald Collins Email and Phone Number

Digital Marketing Specialist @ College of Information (INFO), University of Maryland
Washington, DC, US
Gerald Collins's Location
Washington DC-Baltimore Area, United States
Gerald Collins's Contact Details
About Gerald Collins

PROFESSIONAL SUMMARY:I pride myself on being a dynamic and accomplished marketing and communications professional with seven years of experience in digital marketing. Demonstrated ability to drive business growth by harnessing cutting-edge trends and technologies. Proficient in a wide range of digital marketing disciplines, including Web/Google Analytics, Digital Ads & SEO optimization, and email marketing services. Adept in crafting and executing paid digital advertising strategies and managing social media platforms. Possesses strong technical acumen in HTML, CSS, and CMS platforms such as WordPress & SharePoint. Proficient in CRM utilization and AI-powered content generation. Highly skilled in Adobe Pro Suite and graphic design.As an experienced campaign strategist, I have a proven track record in lead generation and analytics, ensuring impactful and measurable results. Exceptional communication skills, coupled with a meticulous attention to detail, enable me to craft compelling digital content. I excel in preparing newsletters, writing persuasive press releases, and collaborating seamlessly with business development and compliance teams. My ability to effectively disseminate internal and external communications to shareholders enhances organizational transparency and engagement.With a history of achieving tangible outcomes in the digital marketing landscape, I am dedicated to contributing my expertise and leadership to drive continued success for your organization.

Gerald Collins's Current Company Details
College of Information (INFO), University of Maryland

College Of Information (Info), University Of Maryland

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Digital Marketing Specialist
Washington, DC, US
Gerald Collins Work Experience Details
  • College Of Information (Info), University Of Maryland
    Digital Marketing Specialist
    College Of Information (Info), University Of Maryland
    Washington, Dc, Us
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  • College Of Information Studies (Info), University Of Maryland
    Digital Marketing Specialist
    College Of Information Studies (Info), University Of Maryland Nov 2023 - Present
    College Park, Maryland, United States
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  • Mitchell Strategies
    Digital Marketing Consultant
    Mitchell Strategies Jan 2023 - Present
    Washington Dc-Baltimore Area
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  • Prince George'S Community Federal Credit Union
    Digital Marketing Consultant
    Prince George'S Community Federal Credit Union Nov 2023 - May 2024
    -As a digital marketing consultant, work to and offer advice in helping the company to improve their brand reputation, increase website traffic, and generate leads and sales via the use of the internet applications, social media marketing, email marketing, and search engine optimization (SEO).-Assist in managing all social media platforms via Hootsuite and individual social media sites.-Assist in maintaining website content and design in collaboration with the web development team. -Tracking, forwarding and bringing in leads through various lead channels including email and other digital marketing mediums. -Data tracking and analysis of media content and marketing campaigns using Google/Web analytics.-Creating and executing campaigns and promotions through digital media platforms.-Update/maintain marketing channels to include voice messaging, mobile banking, blogging, news/print publications via press release, digital mailing via email marketing tools, e-statement messaging, printed statements.-Creation and management of Google ads, Facebook/META ads and the required market research. -Digital teller line marketing, in house marketing, handling of merchandise and inventory management.-Graphic design and video content creation using Adobe Suite, A.I. tools and other online platforms.
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  • Prince George'S Community Federal Credit Union
    Marketing And Communications Specialist
    Prince George'S Community Federal Credit Union Sep 2019 - Nov 2023
    Bowie, Md
    -Managing all social media platforms via Hootsuite and individual social media sites.-Maintaining website content and design in collaboration with the web development team. -Tracking, forwarding and bringing in leads through various lead channels including email, direct mail, in-person events and other marketing mediums. -Data tracking and analysis of media content and marketing campaigns using Google/Web analytics.-Creating and executing campaigns and promotions through digital media platforms.-Update/maintain marketing channels to include voice messaging, mobile banking, blogging, news/print publications via press release, digital mailing via email marketing tools, e-statement messaging, printed statements.-Creation and management of Google ads, Facebook/META ads and the required market research. -Teller line marketing, in house marketing, handling of merchandise and inventory management.-Product audits, webinar hosting, survey hosting and collection of other customer data.-Graphic design and video content creation using Adobe Suite, A.I. tools and other online platforms.
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  • Codice
    Digital Media Specialist
    Codice Aug 2017 - Sep 2019
    Washington D.C. Metro Area
    -Development of online campaigns and content for training and educational purposes. -Production of short videos for website and TV ad content. -Creation of visual concepts to communicate ideas that inspire, inform, or captivate audiences.-Development of storyboards, the overall layout and designs for advertisements, brochures, magazines, and government reports.-Development and management of social media footprint to include Instagram, Twitter, Facebook, Tumblr. -Creation and management of events to build awareness about taxi innovation. -Management of email newsletters targeted to segments identified. -Identifying media outlets for press releases and promotions. -Enforcing brand marketing guidelines in trademarks, logos, and publications.
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  • Studionation Tv
    Digital Media Specialist
    Studionation Tv Jan 2015 - Oct 2018
    Washington D.C. Metro Area
    -Work with team members to develop + understand digital marketing strategies that will meet client objectives-Manage a team of digital/social media interns on a day-to-day basis.-Develop + write marketing content executions to be deployed across partner social media channels-Analyze reports to create insights that will help drive digital marketing content strategies-Work with SEO tools and platforms to create keyword maps for client websites-Video recording, editing and compilation-Artist/Client development-Event planning/touring/booking-Managing/Producing digital content for clients online. -Brand management/Brand ambassador.-Consulting for various clients.
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  • Optimus Technologies, Llc
    Social Media Coordinator
    Optimus Technologies, Llc Dec 2015 - Jun 2017
    Washington D.C. Metro Area
    1. Manage social media campaigns and day to day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.2. Manager presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.3. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.4. Monitor trends in social media tools, trends, and applications.5. Other duties as assigned.
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  • U.S. Department Of Homeland Security
    Social Media Specialist
    U.S. Department Of Homeland Security Dec 2015 - Jun 2017
    Washington D.C. Metro Area
    1. Manage social media campaigns and day to day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.2. Manager presence in social networking sites and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.3. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.4. Monitor trends in social media tools, trends, and applications.5. Compile and analyze metrics and inform leadership of changes or trends w/ content & readership.6.On site liaison during travel and events.
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  • Snktrd
    Marketing Coordinator Intern
    Snktrd Jun 2014 - Nov 2016
    Temple Hills, Md
    Collaborated as a social-media/marketing intern for SnkTrd promoting the company through social-media platforms. Produced articles related to company interests. Researched popular trends in the shoe/sneaker industry. Collaborated with others via social media platforms to market the company product.
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  • Nsl Credit Union
    Sales And Marketing Coordinator Intern
    Nsl Credit Union Apr 2014 - Dec 2014
    Suitland, Md
    Coordinated community events and newsletters, assisted in development of promotional campaigns, collaborated with marketing companies/direct mail campaigns.
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Gerald Collins Skills

Social Media Microsoft Office Public Relations Marketing Powerpoint Marketing Strategy Microsoft Word Blogging Social Media Marketing Public Speaking Newsletters Microsoft Powerpoint Adobe Photoshop Advertising Adobe Premiere Pro Content Management Systems Video Production Content Management

Gerald Collins Education Details

Frequently Asked Questions about Gerald Collins

What company does Gerald Collins work for?

Gerald Collins works for College Of Information (Info), University Of Maryland

What is Gerald Collins's role at the current company?

Gerald Collins's current role is Digital Marketing Specialist.

What is Gerald Collins's email address?

Gerald Collins's email address is gc****@****fcu.org

What is Gerald Collins's direct phone number?

Gerald Collins's direct phone number is +130165*****

What schools did Gerald Collins attend?

Gerald Collins attended University Of Maryland Baltimore County.

What are some of Gerald Collins's interests?

Gerald Collins has interest in Social Services, Children, Economic Empowerment, Education, Poverty Alleviation, Arts And Culture, Health.

What skills is Gerald Collins known for?

Gerald Collins has skills like Social Media, Microsoft Office, Public Relations, Marketing, Powerpoint, Marketing Strategy, Microsoft Word, Blogging, Social Media Marketing, Public Speaking, Newsletters, Microsoft Powerpoint.

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