Grayson Craddock Email & Phone Number

New York City

New York City

I manage and direct 10+ designers; providing creative direction, technical guidance and assurance of brand consistency. Daily my team designs billboards for Times Square, theater exteriors, bus wraps, taxi tops and other outdoor advertising. I ensure that numerous multi-panel direct mail pieces and tons of collateral are designed beautifully and on time, overseeing as many as 16 simultaneous direct mail projects. Every week numerous ads my team produces are featured in publications including The New York Times, The Wall Street Journal, and New York Magazine. Under my guidance, the team has learned After Effects - adding motion graphics to our tool kit and they have learned to design and code E-blasts using HTML and CSS. I pioneered the use of Basecamp as the team’s primary means of project management and today Spotco has adopted Basecamp, as its company wide project management system.Accounts have included: Book of Mormon, Avenue Q, Chicago, Rent, Cirque Du Soleil’s Zarkana, Guggenheim, The New York Botanical Garden, Radio City’s Christmas Spectacular, A Gentleman’s guide to Love and Murder, The Last Ship, Cabaret, Kinky Boots and Motown.Spotco has represented the Tony Winning Best Musical seven years in a row.

Working with Spotco's creative director, I conceptualized, designed and sent to print many of the agency's most important projects.Responsibilities included:• Design of high profile print ads in publications such as the New York Times, and New York Magazine.• Development, from concept to release, of a Broadway show's theatrical "front of house", which might include: creating posters for each case, vinyl window clings for it's glass doors, a billboard for it's roof, wrapping it's upper walls in huge mesh banners, or it's exit doors in production photography and rave reviews.• Creation of beautiful multi-panel direct mail pieces, which directly generate hundreds of thousands of dollars in ticket sales for our clients.• Designing and building, to specification, a wide range of high visibility outdoor advertising including: domination of commuter rail and subway stations, billboards in Times Square, bus wraps and taxi tops.• Design, coding and optimization of eblasts using HTML and CSS.• Design of static web banners and page themes for a wide range of media outlets• Direction of production designers, on projects I delegated to them.Accounts have included:Book of Mormon, Avenue Q, Cirque Du Soleil’s Zarkana, Guggenheim, The New York Botanical Garden, Sister Act, Memphis, The Drowsy Chaperone, August Wilson's Fences, Guy's and Dolls, Shrek the Musical and Young Frankenstein.

At Vision On I add the finishing touch to high-end fashion and advertising photography and working with the photographer, I bring the image more clearly into focus. I strive to go beyond just delivering great beauty or fashion retouching, but look to further realize an image both before and after the photo is captured.

In 2006 I was selected to represent EDP on the newly established “Covers Team”. Using Adobe Photoshop and InDesign, I produced hundreds of covers for the reading and science programs. In June 2006 I was asked to join the Design team and created covers for the Pre K, Reading, Science and Mr. Roger’s learning programs.

Responsibilities• Retouching, color correction, silhouetting, and composition of imagery• Finishing Artmasters, Photomasters and Background Artmasters• Development of Photoshop classes for other departments and McGraw Hill employees

New York City Metropolitan Area

Responsibilities:• Developing concepts for TV and movie campaigns• Finishing Key Art for USA network’s original movies and television programming• Logo Design• Retouching, digital compositing and color correction• Adaptation of key art for wide ranging advertising usage from press-kits to billboards• Production of art with specialty print issues, such as spot colors, extra plates, or metallic inksCreated award-winning advertising for the USA Network brand. Finished key art for movie and television campaigns, and worked with designers in the development of campaign explorations. Projects included: Monk, The 4400, Stealing Christmas, Traffic the Minnie Series, Going Down: The Rise and Fall of Heidi Fliess, US Open 2004, The Dead Zone Season 3, Willie Nelson Live and Kick’n Tour, Westminster Kennel Club Dog Show, AFI Awards.

Responsibilities:• Creating digital Illustration using Adobe Photoshop and Adobe Illustrator. As a designer at Indika I was an essential part of every step in the process of poster design. I would design, "build", "style", "2nd pass style", "finish" and occasionally art-direct projects.• Creating and Implementing archival systems for creative resources, including a digital image archive and resource reference catalog• Development and redefinition of the creative process used by Indika, including implementing a transition towards an all-digital design process• Developing and establishing the creative branch of Indika’s LA officeCreator of "A" list advertising for companies such as Warner Bros., HBO, Mirimax, IFC, Showtime, etc.. Campaigns included: The Last Samurai, Intolerable Cruelty, Casa De los Babies, Nicholas Nickleby, Darkness Falls, Dead Like Me,Undefeated, Alexander the Great, Lost in Translation, The Ali G Show, Alexander.

Mfa, Illustration As A Visual Essay

Bfa, Communication Arts

Activities and Societies: Phi Sigma Kappa