Grayson Craddock Email and Phone Number
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I am a highly creative, organized, results oriented leader. I multi-task like you wouldn't believe, yet remain calm and on deadline when the inevitable fly gets in the ointment. I learn quickly and reflexively adopt best practices as I find them. When my team takes on a project, I always take that extra step or push for that more interesting result as we explore creative solutions.In the 20+ years I've worked as a creative professional in NY, I've worn a variety of hats, some of which include: Creative Director, Graphic Designer, Retoucher, Photoshop expert, art director, Production Designer, and most recently VP.Skills:Creative Leadership, Project Management, Key Art Development, Graphic Design, Brand Development, Beauty Retouching, Photo-Illustration, Eblast design and coding, Motion-Graphics, Web Design using Wix and Square Space.Software:Photoshop, InDesign, After Effects, IllustratorCapture OneBasic HTML and CSS
Spotco
View- Website:
- spotnyc.com
- Employees:
- 90
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Vice President, Advertising DesignSpotco Dec 2018 - PresentNew York City
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Director: Advertising DesignSpotco Jun 2011 - PresentNew York CityI manage and direct 10+ designers; providing creative direction, technical guidance and assurance of brand consistency. Daily my team designs billboards for Times Square, theater exteriors, bus wraps, taxi tops and other outdoor advertising. I ensure that numerous multi-panel direct mail pieces and tons of collateral are designed beautifully and on time, overseeing as many as 16 simultaneous direct mail projects. Every week numerous ads my team produces are featured in publications including The New York Times, The Wall Street Journal, and New York Magazine. Under my guidance, the team has learned After Effects - adding motion graphics to our tool kit and they have learned to design and code E-blasts using HTML and CSS. I pioneered the use of Basecamp as the team’s primary means of project management and today Spotco has adopted Basecamp, as its company wide project management system.Accounts have included: Book of Mormon, Avenue Q, Chicago, Rent, Cirque Du Soleil’s Zarkana, Guggenheim, The New York Botanical Garden, Radio City’s Christmas Spectacular, A Gentleman’s guide to Love and Murder, The Last Ship, Cabaret, Kinky Boots and Motown.Spotco has represented the Tony Winning Best Musical seven years in a row.
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Senior Ad DesignerSpotco Jun 2007 - Jun 2011Working with Spotco's creative director, I conceptualized, designed and sent to print many of the agency's most important projects.Responsibilities included:• Design of high profile print ads in publications such as the New York Times, and New York Magazine.• Development, from concept to release, of a Broadway show's theatrical "front of house", which might include: creating posters for each case, vinyl window clings for it's glass doors, a billboard for it's roof, wrapping it's upper walls in huge mesh banners, or it's exit doors in production photography and rave reviews.• Creation of beautiful multi-panel direct mail pieces, which directly generate hundreds of thousands of dollars in ticket sales for our clients.• Designing and building, to specification, a wide range of high visibility outdoor advertising including: domination of commuter rail and subway stations, billboards in Times Square, bus wraps and taxi tops.• Design, coding and optimization of eblasts using HTML and CSS.• Design of static web banners and page themes for a wide range of media outlets• Direction of production designers, on projects I delegated to them.Accounts have included:Book of Mormon, Avenue Q, Cirque Du Soleil’s Zarkana, Guggenheim, The New York Botanical Garden, Sister Act, Memphis, The Drowsy Chaperone, August Wilson's Fences, Guy's and Dolls, Shrek the Musical and Young Frankenstein.
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Beauty RetoucherVision On Oct 2006 - May 2007At Vision On I add the finishing touch to high-end fashion and advertising photography and working with the photographer, I bring the image more clearly into focus. I strive to go beyond just delivering great beauty or fashion retouching, but look to further realize an image both before and after the photo is captured. -
Graphic DesignerMcgraw-Hill Education Jan 2006 - Oct 2006In 2006 I was selected to represent EDP on the newly established “Covers Team”. Using Adobe Photoshop and InDesign, I produced hundreds of covers for the reading and science programs. In June 2006 I was asked to join the Design team and created covers for the Pre K, Reading, Science and Mr. Roger’s learning programs. -
Senior Production ArtistMcgraw-Hill Education Oct 2004 - Jan 2006Responsibilities• Retouching, color correction, silhouetting, and composition of imagery• Finishing Artmasters, Photomasters and Background Artmasters• Development of Photoshop classes for other departments and McGraw Hill employees
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Full-Time-Freelance Photoshop ArtistNbcuniversal Media, Llc (Usa Network) Sep 2003 - Aug 2004New York City Metropolitan AreaResponsibilities:• Developing concepts for TV and movie campaigns• Finishing Key Art for USA network’s original movies and television programming• Logo Design• Retouching, digital compositing and color correction• Adaptation of key art for wide ranging advertising usage from press-kits to billboards• Production of art with specialty print issues, such as spot colors, extra plates, or metallic inksCreated award-winning advertising for the USA Network brand. Finished key art for movie and television campaigns, and worked with designers in the development of campaign explorations. Projects included: Monk, The 4400, Stealing Christmas, Traffic the Minnie Series, Going Down: The Rise and Fall of Heidi Fliess, US Open 2004, The Dead Zone Season 3, Willie Nelson Live and Kick’n Tour, Westminster Kennel Club Dog Show, AFI Awards. -
Digital Illustrator/Graphic DesignerIndika Entertainment Advertising Sep 2002 - Sep 2003Responsibilities:• Creating digital Illustration using Adobe Photoshop and Adobe Illustrator. As a designer at Indika I was an essential part of every step in the process of poster design. I would design, "build", "style", "2nd pass style", "finish" and occasionally art-direct projects.• Creating and Implementing archival systems for creative resources, including a digital image archive and resource reference catalog• Development and redefinition of the creative process used by Indika, including implementing a transition towards an all-digital design process• Developing and establishing the creative branch of Indika’s LA officeCreator of "A" list advertising for companies such as Warner Bros., HBO, Mirimax, IFC, Showtime, etc.. Campaigns included: The Last Samurai, Intolerable Cruelty, Casa De los Babies, Nicholas Nickleby, Darkness Falls, Dead Like Me,Undefeated, Alexander the Great, Lost in Translation, The Ali G Show, Alexander.
Grayson Craddock Skills
Grayson Craddock Education Details
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Illustration As A Visual Essay -
Communication Arts
Frequently Asked Questions about Grayson Craddock
What company does Grayson Craddock work for?
Grayson Craddock works for Spotco
What is Grayson Craddock's role at the current company?
Grayson Craddock's current role is VP, Advertising Design at Spotco.
What is Grayson Craddock's email address?
Grayson Craddock's email address is gr****@****ock.com
What is Grayson Craddock's direct phone number?
Grayson Craddock's direct phone number is +121226*****
What schools did Grayson Craddock attend?
Grayson Craddock attended School Of Visual Arts, Virginia Commonwealth University.
What skills is Grayson Craddock known for?
Grayson Craddock has skills like Adobe Creative Suite, Graphic Design, Logo Design, Indesign, Advertising, Image Manipulation, Illustrator, Graphics, Art Direction, Illustration, Creative Direction, Adobe Acrobat.
Who are Grayson Craddock's colleagues?
Grayson Craddock's colleagues are Nicky Lindeman, Drexel Worley, Sarah Marcus Hansen, Scott Johnson, Laura Bhatt, K Fullerton, Quincy Brown.
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