Grayson Craddock Email & Phone Number

New York City

New York City

I manage and direct 10+ designers; providing creative direction, technical guidance and assurance of brand consistency. Daily my team designs billboards for Times Square, theater exteriors, bus wraps, taxi tops and other outdoor advertising. I ensure that numerous multi-panel direct mail pieces and tons of collateral are designed beautifully and on time.

• Working with Spotco's creative director, I conceptualized, designed and sent to print many of the agency's most important projects.Responsibilities included:
• Design of high profile print ads in publications such as the New York Times, and New York Magazine.
• Development, from concept to release, of a Broadway show's theatrical "front of house", which might include: creating posters for each case, vinyl window clings for it's glass doors, a billboard for it's roof, wrapping.
• Creation of beautiful multi-panel direct mail pieces, which directly generate hundreds of thousands of dollars in ticket sales for our clients.
• Designing and building, to specification, a wide range of high visibility outdoor advertising including: domination of commuter rail and subway stations, billboards in Times Square, bus wraps and taxi tops.
• Design, coding and optimization of eblasts using HTML and CSS.

At Vision On I add the finishing touch to high-end fashion and advertising photography and working with the photographer, I bring the image more clearly into focus. I strive to go beyond just delivering great beauty or fashion retouching, but look to further realize an image both before and after the photo is captured.

In 2006 I was selected to represent EDP on the newly established “Covers Team”. Using Adobe Photoshop and InDesign, I produced hundreds of covers for the reading and science programs. In June 2006 I was asked to join the Design team and created covers for the Pre K, Reading, Science and Mr. Roger’s learning programs.

• Responsibilities
• Retouching, color correction, silhouetting, and composition of imagery
• Finishing Artmasters, Photomasters and Background Artmasters
• Development of Photoshop classes for other departments and McGraw Hill employees

New York City Metropolitan Area

• Responsibilities:
• Developing concepts for TV and movie campaigns
• Finishing Key Art for USA network’s original movies and television programming
• Logo Design
• Retouching, digital compositing and color correction
• Adaptation of key art for wide ranging advertising usage from press-kits to billboards

• Responsibilities:
• Creating digital Illustration using Adobe Photoshop and Adobe Illustrator. As a designer at Indika I was an essential part of every step in the process of poster design. I would design, "build", "style", "2nd pass.
• Creating and Implementing archival systems for creative resources, including a digital image archive and resource reference catalog
• Development and redefinition of the creative process used by Indika, including implementing a transition towards an all-digital design process
• Developing and establishing the creative branch of Indika’s LA officeCreator of "A" list advertising for companies such as Warner Bros., HBO, Mirimax, IFC, Showtime, etc.. Campaigns included: The Last Samurai.

Mfa, Illustration As A Visual Essay

Bfa, Communication Arts

Activities and Societies: Phi Sigma Kappa