Sarah Marcus Hansen Email & Phone Number

New York, Ny, Us

--Drives accounts across internal departments and external agencies: --Delivers the brief and oversees all aspects of the campaign including internal media, creative, partnerships and social departments to align on all goals.--Works closely with the publicity team, ticketing analyst and outside digital/social offices to ensure all agencies are collaborating to deliver a holistic strategy. --Manages a budget of more than $30 Million per year. Responsible for spend strategy and media mix across print, outdoor, digital, broadcast, partnership and content initiatives. --Analyzes sales reports, consumer data and NPS scores to implement data driven changes to media, creative and messaging. --Recruits new staff and manages assignments, performance and career development for fourteen direct reports.--Launched MJ as a global brand across New York, the US Tour, London, Hamburg and Australia. --Led three accounts (The Book of Mormon, MJ, The Great Gatsby) to become the top profit drivers for the agency.--Participates regularly as a member of adjunct C-Suite meetings focused on key agency issues.

–-Client Management: Point person for COVID-19 related campaigns for New York and New Jersey Departments of Health, NYDOH Tobacco Control, and New York Office of Cannabis Management. --Served as digital lead for Feld Entertainment (Disney On Ice, Monster Jam, Supercross). --Managed strategy and a team of specialists across Social (Meta, Pinterest, Snapchat, TikTok), Programmatic, YouTube and OTT.--Trained in MRI, Social Explorer, Comscore, Datorama, and The Trade Desk.

--Strategy lead for all of Scott Rudin Productions. Included major media negotiations with vendors including The New York Times, New York Magazine, and Deadline.--Managed a team of eight project managers and digital media professionals. --Ran campaigns in Google Search, Youtube, DV360, Meta, and X ad platforms. Provided vision and strategy, set budgets, reported and optimized audience targeting.--Developed Tony Award strategy for both consumer facing media and collateral sent directly to nominators/voters.--Promoted three times: Senior Media Planner (2016), Associate Account Director (2017), Account Director (2018).

--Managed brand development, supporting success and growth of long-standing properties including Mamma Mia!, Les Miserables, The Metropolitan Opera, Jersey Boys, The Phantom of the Opera, and The Book Of Mormon.--Promoted four times: Assistant Account Executive, Account Executive, Senior Account Executive, Account Supervisor.

Bachelor Of Arts, Double; Communication; And English; Drama

BA in Communications and English with a Drama Concentration, Minor in Theatre Arts

Education record