Clarke Smith Email & Phone Number

Phoenix, AZ, US

Phoenix, Arizona Area

• Worked with variety of technology companies to improve their product management and product marketing organizations and train Product Mangers and Product Marketers to build and market products their customers want to.
• Trained teams from HP Enterprise, VMWare, ARM, Red Hat and Oracle to leverage the Pragmatic approach to deliver product enhancements and new products that solve meaningful market problems for their customers and users.
• Provided ongoing consulting and coaching to product teams at Ford Direct, Wolters Kluwer, Panasonic Aviation and others
• Led effort to develop AI tools for Pragmatic and our alumni including AI Compass which gave students easy access to course materials and supporting documents and proprietary tools to streamline the creation of buyer.

Kansas City, Missouri Area

• Family Features is a specialized content marketing agency that delivers branded Food, Lifestyle and Home & Garden content to millions of consumers through a network of more than 4,000 digital, print and social media.
• Restructured the company's product line and pricing to deliver an 11% increase in average project revenue.
• Reorganized the company’s business development and marketing to focus on lead generation and existing client growth, generating positive sales growth within 90 days.
• Refocused the company's marketing and lead generation efforts to increase the number of qualified leads and shorten the sales cycle.

Kansas City, Missouri Area

• Executive team member overseeing the company’s go-to-market strategy including overall product and service offering, pricing, corporate acquisitions, competitive strategy and brand marketing.
• Led successful integration of Saepio Technologies after its 2016 acquisition, including integration of staffing, internal processes, product offering and marketing.
• Successfully oversaw integration of Brandmuscle, Centiv and TradeOne into a single integrated brand, platform and product offering after the companies were acquired by Riverside in March 2012.
• Established the company’s technology team in Bangalore, India delivering $2.5 million in savings while enabling the transition from waterfall to Agile software development.
• Oversaw effort to streamline marketing operations by levering offshore resources to improve turnaround time and lower cost for a variety of internal and client projects including competitive analysis, CRM/contact.
• Led team responsible for the re-branding of the combined company and launch of a sustained thought leadership campaign that established Brandmuscle as a leader in local marketing technology and provided the foundation.

Cleveland/Akron, Ohio Area

• Team leader responsible for overseeing the development and launch of Brandmuscle's Local Marketing Execution offering which enabled companies like Allstate, DIRECTV and U.S. Cellular to plan, execute and track.
• Grew the department from startup to a team of 70 generating $7 million in annual revenue.
• Built team, process and technology platform to support the cost-effective planning, execution and tracking of more than 35,000 co-branded local marketing campaigns and events annually.

Kansas City, Missouri Area

• Product team leader responsible for product planning, sales and productivity analysis, space planning, and launch of innovative season greeting card programs for 3,000 Gold Crown retail stores.
• Led team responsible for the planning and retail launch of a variety of new product lines including: Recordable Cards, Cards with Motion, and (Hallmark)RED

Kansas City, Missouri Area

• Team leader responsible for successful launch and subsequent growth of Hallmark’s first e-commerce and online greeting card customization platform.
• Developed the business plan and oversaw platform development, launch and ongoing marketing of businessgreetings.com that generated $3.5 million of profitable revenue in just 18 months
• Responsible for all operational, fulfillment and marketing efforts for the platform including: e-commerce, print production and fulfillment, digital marketing, direct mail and analytics.

Kansas City, Missouri Area

Leader of 12-member cross--functional team (creative, production, campaign management, analytics) responsible for developing CRM programs that generate long-term consumer loyalty. Led complete re-design of Nestlé Infant Nutrition's Very Best Baby program, including development of program strategy, creative execution, and marketing campaign design and.

Cincinnati, Ohio Area

Led cross-divisional effort to deliver integrated CRM solutions that combined database management, segmentation, marketing execution and analytics to drive sales for large retail accounts.

Greater Boston Area

• Client team leader responsible for overall client relationships and ongoing management and delivery of complex customer databases for retail clients.
• Directed development, launch and ongoing enhancement of the company's largest customer database containing data on more than 60 million U.S. households and 2 billion retail transactions.
• Served as subject matter expert supporting dozens of complex targeted marketing campaigns for products ranging from toys to electronics and tires.