• Direct report to the CFO• Lead monthly/annually budgeting and financial forecasting of the company.• Leading firm-wide Revenue Operations, collaborate with Go-To-Market Teams (Sales, Marketing and Customer Success Teams) and optimize RevOps by building KPI dashboards analysis and forecasting key metrics like ARR, Churns, etc.• Company ARR, MRR forecasting models and reporting.

• Designed and implemented interactive financial models based on Mircosoft Excel, facilitating acquisition and valuation analysis, financial results planning and forecasting, asset management models.• Successfully assisted 15+ public-sector clients, helping managing a cumulative fund balance exceeding $2 billion. • Drafted reports and presented findings to CEOs and CFOs, distilled complex financial analytical insights into clear, concise presentations. Compiled and delivered 500+ pages of reports and 10+ PowerPoint Presentations• Reported directly to Vice Presidents and Senior Consultants as the sole Analyst on the team. • Utilized advanced tools such as PowerBI to support Business Advisory projects in data transformation and data visualization, enhancing project outcomes.

• Co-founded WeSquare co., a data-oriented career platform and serve as Chief Marketing Officer, leading a 3-man marketing team, responsible for the promotions of the companies on social media, e.g. WeChat official account. • Built up student resume database and applicable App, served 3000+ students on career consulting in just 2 months during 6 career projects. Maintained the student community across Duke, DKU, NYU Shanghai, etc..• Globally collaborated with 10+ employers and start-ups, e.g. Canva, DHB Global, Storius, Eduby, etc..

• Performed quantitative and qualitative desk research in 2 projects across education and technology sectors.• Contacted 5 education groups and interviewed 4 industry experts via phone calls, visited 20+ local schools and contributed to the 30-page strategy report for the urban education design for Shanghai government.• Contributed to 2 semi-conductor market analysis for one international technology corporation. Collected and organized 20 brands’ model data. Designed 2000 conusmer questionaires on phone using habits. • Solely responsible for the edition of weekly newsletter providing TMT industry infor for PwC China.

• Led the project in organizing and sorting 450+ course syllabi data within the school’s data system and accelerated the university’s transition to a hybrid teaching set-up of online and offline amidst Covid-19• Analyzed and archived data reporting requirements, such as accreditation policies of the Ministry of Education, after collecting 1,000+ sets of assessment data from students and faculty• Raised awareness on the value of assessment by maintaining the Office of Assessment’s website

• As the school’s inaugural basketball captain, built a team of 20 players in a year from scratch and leads daily trainings for 2 game seasons.• Played in 2 regional and cross-university tournaments• Ranked 4th out of 7 in Xi’an Jiaotong-Liverpool University 2019 Cup and reached top 16 out of 32 in the tier-1 regional tournaments.

• Researched data utilizing planning tools and generating 20+ market studies,heavily involved in developing media strategy across 10+ advertising campaigns of the LVMH Group (Louis Vuitton, Bulgari, etc.)• Led weekly market research on the global luxury and fashion industry – responsible for data analysis, content creation based on findings, and business promotion via social media as the agency’s official point of view

• Conducted 4 research studies on markets and governments for Johnson & Johnson and EDB Singapore• Raised clients’ profiles by collaborating with 3 major media publishers covering national and online• Handled daily monitoring of global media for an international enterprise client, analyzing key trends and communicating results to the whole company on a daily basis

• Reported directly to Strategy Directors and Partners – working on key company-wide and client-specific projects on 10+ brands, including those for L’Oréal, Dyson, and Hong Kong Disneyland• Collected and analyzed Chinese traveler data for a new business pitch – contributing to Mindshare’s win as the media agency of Royal Caribbean Cruises in China• Evaluated 3000+ key online influencers and competitive brands official accounts across Chinese social platforms (RED, TikTok, Weibo and WeChat) and generated 10+ quantitative analysis sheets with more than 500 rows to inform social media strategies of cosmetics and tourism brands in 2 days. • Conducted research, worked with data, and quickly learned media planning tools to develop comparative analyses and inform team’s ideation – helping generate 20+ proposals used for new client acquisition.• Worked with Nike and Yili account teams by shooting, editing, and producing video presentations for award-nominated campaigns – helping teams showcase their work to the broader advertising industry.